Electronic Accessory Brands Thrive With a Pattern Partnership
Welcome to our blog series called “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control. This week we are highlighting some of our electronic accessory brands. See what we accomplished with these brands below and download the case study PDF here.
Why electronic accessory brands partner with Pattern: Many unauthorized resellers, needed someone who understood local markets
Brands in the electronic accessory industry are not immune to the challenges that ecommerce presents. The Pattern model can help solve these problems and help electronic accessory brands grow.
What electronic accessory brands and Pattern accomplish together
Brands partner with Pattern to gain back control of their ecommerce presence and create quality content on all ecommerce platforms to represent their brand. Together these brands and Pattern build a strategy focused on the following pillars:
- Eliminating unauthorized sellers
- Executing new creative content
- Improving advertising efforts
Let’s chat about each of the pillars and discuss the outcomes we achieved working together with these brands.
3 strategic pillars that foster growth
1. Executing new creative content
To grow their brand, electronic accessory brands work with Pattern to create product content that would match their high quality brand. Pattern’s creative team works on curating quality images and videos that educate the viewer and eventually lead to a huge increase in sales. A key part of this strategy is making all of the product listings and content consistent across the brand’s listing.
2. Eliminating unauthorized sellers
Next, we work with these brands to identify unauthorized sellers who are threatening their control on Amazon and disrupting their prices. This strategy is centered around using Pattern’s Predict software that helps the brands uncover all of their current noncompliant sellers across Amazon. The visibility that Pattern’s Predict omnichannel ecommerce software provides helped the brands identify key contributors to their control problems including channel conflict, price erosion, and inconsistent product listings. After using Predict, these brands are able to clean up their distribution network and remove unauthorized sellers causing channel conflict and price erosion.
3. Improving advertising efforts
After improving these brands’ content, Pattern experts work on overhauling the brands’ advertising efforts. This includes a wide variety of strategies all focus around data-driven results.
Results
After working through this strategy, the electronic accessory brands that work with Pattern saw a plethora of success and growth. Here are some of the wins these brands have seen since working with Pattern:
- 538% increase in marketplace sales within one week
- Increased sales by 103% YoY on Amazon US
- Expanded to other markets
One team
After developing an ecommerce strategy centered around these pillars: eliminating unauthorized sellers and optimizing images and content, Pattern has helped electronic accessory brands reach new customers and propel them toward a long future of profitable growth. Working together in an aligned fashion with the brands’ teams helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win. Download the one page case study here. If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket. Schedule a demonstration of the Pattern platform and services here to learn more.