May 5, 2021

Baby Product Brands Find Immense Growth with a Pattern Partnership

By Clarissa Peters / Brand Growth, Customer Success

Welcome to our blog series called “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control.

This week we are highlighting some of our baby product brands.

See what we accomplished with these brands below and download the case study PDF here.

Why baby product brands partner with Pattern: Constant need to increase ecommerce growth, limited reporting tools

Brands in the baby product industry are not immune to the challenges that ecommerce presents. The Pattern model can help solve these problems and help baby product brands grow.

What baby product brands and Pattern accomplish together

baby product strategy

Brands partner with Pattern to gain back control of their ecommerce presence and create quality content on all ecommerce platforms to represent their brand. Together these brands and Pattern build a strategy focused on the following pillars:

  1. Eliminating unauthorized sellers
  2. Executing new creative content
  3. Improving advertising efforts

Let’s chat about each of the pillars and discuss the outcomes we achieved working together with these brands.

3 strategic pillars that fostered growth

1. Eliminating unauthorized sellers

We worked with these brands to identify unauthorized sellers who were threatening their control on Amazon and disrupting their prices.

This strategy is centered around using Pattern’s Predict software that helped the brands uncover all of their current noncompliant sellers across Amazon. The visibility that Pattern’s Predict omnichannel ecommerce software provided helped the brands identify key contributors to their control problems including channel conflict, price erosion, and inconsistent product listings.

After using Predict, these brands were able to clean up their distribution network and remove unauthorized sellers causing channel conflict and price erosion.

2. Executing new creative content

After gaining back control and expanding their reach, the brands work with Pattern to create product content that would match their high quality brand.

Pattern’s creative team worked on curating quality images and videos that educated the viewer and eventually led to a huge increase in sales.

A key part of this strategy is making all of the product listings and content consistent across the brand’s listing. Eliminating unauthorized sellers helped with this initially but creating content that was on brand really unified all of the product listings.

3. Improving advertising efforts

After improving these brands’ content, Pattern experts worked on overhauling the brands’ advertising efforts. This included a wide variety of strategies all focus around data-driven results.

Results

baby product results

After working through this strategy, the baby product brands that work with Pattern saw a plethora of success and growth. Here are some of the wins these brands have seen since working with Pattern:

  • 1250% increase in sales rank
  • 98.9% MAP Compliance
  • 91% Buy Box ownership
  • 73% average monthly revenue increase during 1st year

One team

After developing an ecommerce strategy centered around these pillars: eliminating unauthorized sellers and optimizing images and content, Pattern has helped baby product brands reach new customers and propel them toward a long future of profitable growth.

Working together in an aligned fashion with the brands’ teams helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win.

Download the one page case study here.

If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket.

Schedule a demonstration of the Pattern platform and services here to learn more.

More Resources
Accelerate Your International Presence—China
Top Health Supplement Brands 2021
Amazon MPS Benchmark: Top Men's Watch Brands 2021
Marketplace Internationalization Checklist