Welcome to our blog series called, “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control. This week we are highlighting an American medical device brand. This brand, with Pattern's team of ecommerce advertising experts, increased Walmart sales by 79% compared to the previous quarter.

What problem was the brand facing?

Advertising’s main goal is to drive sales and increase organic rank. Increasing rank on Walmart is what this medical device brand has been focusing on doing, and Pattern’s advertising experts allowed them to reach this goal plus much more.

The new and improved strategy

To increase rank and sales on Walmart’s ecommerce platform, Pattern’s advertising team put together a strategy revolving around:

1. Increasing brand awareness on Walmart
2. Choosing strategic branded keywords
3. Adopting Walmart advertising opportunities

Let’s chat about each of the pillars and discuss the outcomes we achieved working together with these brands.

**3 strategic pillars that helped the brand grow **

1. Increasing brand awareness on Walmart

Brand awareness is important, especially on Walmart, to create a solid foundation to eventually acquire customers. Much of Pattern and the brand’s advertising efforts focused around this.

2. Choosing strategic branded keywords

On top of increasing brand awareness, it is important to defend against other competitors bidding on our branded keywords. Pattern’s advertising team worked with the brand to create a list of keywords to defend against the competitors.

3. Adopting Walmart advertising opportunities

Being that Walmart’s ecommerce platform is fairly new, it is crucial to become an initial adopter of Walmart’s advertising opportunities. This allows a brand to get ahead of competition and build up a customer base on Walmart.

Results

After following through with this strategy on Walmart, the brand saw a 79% sales increase compared to the previous quarter. Along with this, the campaign increased ROAS and impressions.

One team

Working together in an aligned fashion with the medical device brand’s team helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win. If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket. Schedule a demonstration of the Pattern platform and services here to learn more.