American Pet Brand Increases Tmall Sales by 500% with a Pattern Partnership
Welcome to our blog series called, “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control. This week we are highlighting one of the largest manufacturers of electronic pet training products in the U.S. With Pattern's help, this brand achieved strong month-to-month growth with a 500% increase.
Why this brand partnered with Pattern: Sales had slowed down, social media engagement with customers was idle
This brand had entered into the China market a few years before partnering with Pattern and developed certain brand awareness in the country. However, their sales in the year prior to them partnering with Pattern, their sales and slowed down and their social media engagement with customers was idle.
What the brand and Pattern accomplished together
This brand partnered with Pattern to gain back control of their China ecommerce presence. Together the brand and Pattern built a strategy focused on the following pillars:
- Completed a series of marketing activities
- Optimizing Tmall presence
- Executing a new reseller cooperation arrangement
Let’s chat about each of the pillars and discuss the outcomes we achieved working together with this brand.
**3 strategic pillars that helped the brand grow **
1. Completed a series of marketing activities
Pattern’s China experts worked with the brand to reactive the existing customer base and attract new customers through a series of marketing activities. This strategy heavily revolved around Key Opinion Leader (KOL) and Key Opinion Consumer (KOC) campaigns.
2. Optimizing Tmall presence
Pattern experts helped the brand optimize the Tmall store set up, design, and customer service support. All of these improvements provided for a global increase in customer experience satisfaction.
3. Executing a new reseller cooperation arrangement
We worked with the brand to set and execute on a new reseller cooperation arrangement that invited resellers to purchase through the official channel with better control of pricing, discount, content, and marketing messages.
Results
Along with Pattern’s China experts, this pet brand was able to achieve incredible results:
- Successfully reactivated the customer base and existing resellers
- Further raise up the brand awareness from a series partner and social marketing activities
- 500% sales growth in 3 months
One team
Working together in an aligned fashion with the brand’s team helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win. If you are facing similar ecommerce challenges, Pattern can help.