Missed the deadline for creating an official deal for Amazon Prime Day 2019? Worry not, there are still some tactics Amazon Vendors and Sellers can use to make the most of the increase in traffic to Amazon’s sites.
In its fourth year, Amazon Prime Day 2019 is set to be bigger than ever before with 76% of US and 67% of UK Prime Members planning to browse Amazon's deal page. This year’s flash sale starts at 8AM BST on July 15th, and for the first time will run for 48 hours. The event will feature an estimated one million-plus deals and beat the £3.36 billion sales witnessed in 2018.
Below we examine trading and marketing tactics that brands selling on Amazon can use to capture the spend of Prime members.
The deal submission deadlines for Amazon Prime Day 2019 have now passed and deals slots have been decided, however there are still ways to make the most of the increased traffic and spikes in Prime subscriptions.
Amazon Coupons (known as Vouchers in the UK) and Promotions are a great alternative to deals, and are free to create at any time. Incentivise customers by offering them money off their purchase and get the chance to feature on the dedicated Coupon or Voucher pages. If you’d prefer to offer other types of incentives the Promotions tool will also allow you to give your customer Buy-One-Get-One (BOGO) offers and Free Shipping.
Prime Day deals are exclusive for Prime members, and last year’s Prime Day was Amazon’s biggest day ever for new subscribers. If you haven’t managed to secure an Amazon Prime Day 2019 deal slot, scheduling Lightning Deals in the weeks after also allows you to capitalise on this increased membership. Profitero reported that 66% of products that saw increased traffic on Prime Day 2018 saw a continued spike in the following weeks.
To make the most of spikes in traffic and sales during the Prime Day period think about optimising the full customer journey; from drawing attention to your products, increasing conversions and incentivising returning custom.
Pay attention to the following:
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.