November 3, 2020

Owlet Increased Best Seller Ranking by 70% with an Amazon Live Event

By Clarissa Peters / Brand Growth, Customer Success, Creative Strategy

Welcome to our blog series called, “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control.

This week we are highlighting Owlet. Owlet is dedicated to providing innovative baby monitor products that can track a baby's vital signs, giving parents peace of mind. With Pattern's team of ecommerce experts, Owlet’s Amazon Live event upped sales.

See what we accomplished together below and download the case study PDF here.

Why Pattern and Owlet decided to do an Amazon Live event: Expand customer base, limited bandwidth

Since becoming a Pattern partner in 2019, Owlet has taken back control of their ecommerce as they continue to grow. Along with our mission to help brands grow, together with Owlet we decided it was time to step up their game to reach new customers by hosting an Amazon Live event. While Owlet knew that an Amazon Live event would be game changing, they did not have the creative bandwidth to execute the event at the level that would bring in an increase in sales.

What Owlet and Pattern accomplished together

Owlet partnered with Pattern to grow their ecommerce presence through an Amazon Live event. To do this, Pattern and Owlet developed a 3 part strategy:

  1. Building an elaborate set to showcase the products
  2. Digital marketing experts advertising the event
  3. Measuring the success of the event using reporting tools

This strategy allowed Owlet's event to run smoothly and provide the maximum growth possible.

3 strategic pillars that helped Owlet grow

1. Building an elaborate set to showcase the products

As part of Owlet’s path to ecommerce success surrounding this event, we created a custom set at our headquarters in Lehi, UT. The set was equipped with a baby crib, two hosts, and Owlet products ready to display.

This short video sample shows some of our setup for Owlet's live event:

2. Digital marketing experts advertising the event

Pattern’s digital marketing experts played a key role in making this event a success. Since this event was combined with an ongoing sale, Pattern’s digital marketers were tasked with promoting both the event and the sale. Pattern experts promoted the event and the sale on Owlet’s social media channels as well as on Amazon.

Since an Amazon Live event can be watched after the actual event is over, Pattern’s team continued to advertise the event throughout the month so that even more new customers could be educated on Owlet’s product.

3. Measuring the success of the event using reporting tools

At Pattern, we consider ourselves to be data fanatics. It was important that we had measurable results to analyze the success of the Amazon Live event. Our digital marketing experts used up-to-date reporting tools and shifted their advertising strategies to follow the data after the event.

Here are some of the key outcomes we measured after the Live event and sale:

Our partner Owlet experienced an increase in sales due to their Amazon Live event. The livestream was a success and page views and sessions all experienced increases.
  • Owlet sales (green represents actual sales in the graph at right), page views, and sessions all spiked.
  • Owlet increased sales by approximately 9-16% throughout the whole week of the Live event and sale.
  • We estimate Owlet’s Best Seller Ranking for their sock monitor improved by 70%, and improved by 69% for their camera during that week.
One team—Owlet and Pattern

After developing an Amazon Live strategy centered around these 3 pillars: building an elaborate set to showcase the products, digital marketing experts advertising the event, and measuring the success of the event using reporting tools, Pattern helped Owlet’s sales, page views, and sessions spike following the Amazon Live event.

Working together in an aligned fashion with Owlet’s team helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win.

Download Owlet’s one page case study here.

If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket.

Schedule a demonstration of the Pattern platform and services here to learn more.

More Resources
Accelerate Your International Presence—China
Top Health Supplement Brands 2021
Amazon MPS Benchmark: Top Men's Watch Brands 2021
Marketplace Internationalization Checklist