David Wright and Melanie Alder launch Pattern as iServe by selling small products on Amazon from Mel’s living room.

iServe launches TriGuardian, an ecommerce software for pricing protection and control.

Two years after starting iServe, Dave and Mel take their first paycheck  and move headquarters into a small office in American Fork, Utah.

iServe rebrands to Pattern and acquires international ecommerce consultancy Practicology to expand global footprint. Pattern obtains first tech patent and opens new corporate headquarters on Utah’s Silicon Slopes.

Pattern’s TriGuardian software gets a facelift and rebrands to Predict as an all-in-one ecommerce acceleration platform.

Pattern raises $52M in Series A funding co-led by Ainge Advisory and KSV Global.

Pattern raises $225M in Series B funding led by Knox Lane Investments, and hits double unicorn status with a $2B valuation.

The milestone caps off a banner year, reaching 1,400 employees, acquiring two SaaS companies, opening offices in Singapore and India, and launching Accelerate—the world’s leading ecommerce acceleration summit.

Now operating from 18 global locations and 8 distribution centers, Pattern exceeds $1.4 billion in annual sales, launches the first full-service partner solution for TikTok Shop, and is named an Inc. Global Power Partner.