+1 (888) 881-7576
Values We Live By

We are a group of partner-obsessed data fanatics who hustle, get things done, and are never satisfied with being average. We love, live, and let our company values drive every decision we make.


Partner Obsessed

Partners come first. We earn their trust through our quality of work, honesty, impartiality, and responsiveness. We do the right thing. We listen. We see the world through their eyes. We succeed only when our partners succeed.


Data Fanatics

We hypothesize. We test. We geek out. Our edge is always found in the data. We use insights to deliver collaborative, actionable, and achievable solutions for our partners. Data has always been and will always be at the heart of what we do.


Team of Doers

We are nimble, intrepid problem solvers who challenge the status quo. We don’t know all of the answers or have all of the data. We don’t wait until we do. We have a bias for action. We are accountable, responsible, and do what we say we will do.


Game Changers

We win—in the marketplace and in the workplace. We raise every conversation and lift every engagement. We listen, we care, and we politely call B.S. We embrace disruption and actively spot opportunities for our company and our partners.

From Humble Beginnings
January 2013

David Wright and Melanie Alder launch iServe selling fridge magnets on Amazon.

May 2013

iServe tries selling Power Step insoles online but struggle because every other reseller is violating MAP.

September 2014

iServe launches the TriGuardian software.

December 2014

iServe moves headquarters out of Melanie's living room into an office on Center Street in Lehi, Utah.

January 2015

Dave and Mel take their first paycheck with iServe.

February 2016

iServe moves into a warehouse in Lehi, Utah.

May 2017

iServe opens a warehouse in Kentucky and Toronto, Canada.

October 2018

iServe acquires international eCommerce consultancy Practicology along with its 100+ international employees and offices in London, Dubai, Hong Kong, China, and Australia.

November 2018

iServe rebrands to Pattern and opens new corporate headquarters at Innovation Pointe in Lehi, Utah.

June 2019

Pattern’s Triguardian software gets a facelift and a new name as Predict. Predict combines MAP compliance technology with rules-based advertising capabilities as an all-in-one eCommerce intelligence platform.

Executive Team

Despite coming from a variety of backgrounds and industries, Pattern's executive team shares one important trait: Each of them excels in their area of expertise. With nearly a century of business and technology management experience between them, Pattern's executives are dedicated to a common goal—establishing the company as the leading provider of B2B eCommerce services for retailers, helping brands optimize their web presence, and achieving sales goals.

Founder & Chief Executive OfficerDavid Wright
Founder & Chief Investment OfficerMelanie Alder
Chief Technology OfficerJason Wells
Chief Financial OfficerJeff Jarvie
VP of CreativeJosh Mendenhall
Chief Revenue OfficerJohn LeBaron
Director of Human ResourcesSarah Beard
Chief Information OfficerJed Brunson
Global Leadership

Despite being spread across four different continents, Pattern's global leadership team works together to ensure a consistent experience for our partners across all marketplaces. With eCommerce experience in global markets in Europe, Asia, and the Pacific, Pattern's global executives are dedicated to establishing the company as the leading provider of international B2B eCommerce services for retailers, helping brands optimize their distribution channels, and achieve growth.

EVP of InternationalChris Vincent
General Manager UKNicola Hollow
General Manager AustraliaMerline McGregor
General Manager - Greater ChinaArthur Cheung
General Manager - MENADavid Quaife
Worldwide Headquarters
location marker
1633 West Innovation Way
Suite 300
Lehi, UT 84043USA+1 (888) 881-7576
International Offices

Pattern offers a full suite of consulting and strategic advisory services via our team of 100+ in-house eCommerce consultants at 11 global offices. International expansion is a key growth imperative for many brands, and we can help.

location pinToronto, Ontario385 Admiral Boulevard
Unit 23
Mississauga, ON L5T 2M8
Toronto, Ontario
location pinLondon, England4th Floor, Swan House, 17-19 Stratford Place
London, W1C 1BQ
United Kingdom
London, England
location pinSydney, AustraliaLevel 1
49-51 York Street
Sydney NSW 2000
Sydney, Australia
location pinMelbourne, AustraliaLevel 2
308 Toorak Road
South Yarra VIC 3141
Melbourne, Australia
location pinHong Kong2/F
No 1 Lan Fong Road
Causeway Bay
Hong Kong
Hong Kong
location pinShanghai, ChinaFloor 4, No. 69
Jiangsu North Road
Changning District
Shanghai City
Shanghai, China
location pinGuangzhou, China28/F Poly Clover
No 406 Huasui Road
Huangpu West Avenue
Guangzhou, China
Guangzhou, China
location pinDubai, Middle EastParkside Retail Level
Cluster R
Dubai, Middle East