Pet Product Brands Thrive With a Pattern Partnership

Welcome to our blog series called “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control. This week we are highlighting some of our pet product brands.

See what we accomplished with these brands below.

Why pet product brands partner with Pattern: Lack of control, need a standard image

Brands in the pet product industry are not immune to the challenges that ecommerce presents. The Pattern model can help solve these problems and help pet product brands grow.

What pet product brands and Pattern accomplish together

Brands partner with Pattern to gain back control of their ecommerce presence and create quality content on all ecommerce platforms to represent their brand. Together these brands and Pattern build a strategy focused on the following pillars:

1. Eliminating unauthorized sellers
2. Executing new creative content
3. Improving advertising efforts

Let’s chat about each of the pillars and discuss the outcomes we achieved working together with these brands.

3 strategic pillars that foster growth

1. Executing new creative content

To grow their brand, pet product brands work with Pattern to create product content that would match their high quality brand. Pattern’s creative team works on curating quality images and videos that educate the viewer and eventually lead to a huge increase in sales. A key part of this strategy is making all of the product listings and content consistent across the brand’s listing.

2. Eliminating unauthorized sellers

Next, we work with these brands to identify unauthorized sellers who are threatening their control on Amazon and disrupting their prices. This strategy is centered around using Pattern’s Predict software that helps the brands uncover all of their current noncompliant sellers across Amazon. The visibility that Pattern’s Predict omnichannel ecommerce software provides helped the brands identify key contributors to their control problems including channel conflict, price erosion, and inconsistent product listings. After using Predict, these brands are able to clean up their distribution network and remove unauthorized sellers causing channel conflict and price erosion.

3. Improving advertising efforts

After improving these brands’ content, Pattern experts work on overhauling the brands’ advertising efforts. This includes a wide variety of strategies all focus around data-driven results.

Results

After working through this strategy, the pet product brands that work with Pattern saw a plethora of success and growth. Here are some of the wins these brands have seen since working with Pattern:

• Various markets experienced an average of 70% growth in the first 6 months
• Year on year sales growth of 224%
• Expanded to other markets

One team

After developing an ecommerce strategy centered around these pillars: eliminating unauthorized sellers and optimizing images and content, Pattern has helped pet product brands reach new customers and propel them toward a long future of profitable growth. Working together in an aligned fashion with the brands’ teams helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win. If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket. Schedule a demonstration of the Pattern platform and services here to learn more.