Welcome to our blog series called “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control. This week we are highlighting some of our brands thriving on European marketplaces. See what we accomplished with these brands below and download the case study PDF here.

Why these brands partner with Pattern to manage their European marketplaces: Unique nuances for each marketplace, untapped growth opportunities

Entering European marketplaces can be a scary and daunting task. There are a number of specific nuances that are unique to each global marketplace. That being said, there is a tremendous amount of growth to be found in international ecommerce marketplaces that can be hard to tap into without the right tools.

What brands and Pattern accomplish together in European marketplaces

Brands partner with Pattern to gain back control of their ecommerce presence and create quality content on all ecommerce platforms to represent their brand. Together these brands and Pattern build a strategy focused on the following pillars:

1. Collecting necessary data to make educated decisions
2. Navigating specific regulations for each region/marketplace
3. Creating localized content for European markets

Let’s chat about each of the pillars and discuss the outcomes we achieved working together with these brands.

3 strategic pillars that fostered growth

1. Collecting necessary data to make educated decisions We help our brands dominate marketplaces and their competition by analyzing extensive data that paints a complete picture of the brands’ current situations. This strategy is centered around using Pattern’s Predict software. Using Predict, brands can get extensive insight to a number of key data sets that impacts strategies and helps them win on ecommerce platforms. 2. Navigating specific regulations for each region/marketplace Every country and region operates under different rules and regulations which can be extremely difficult to navigate and keep track of without the proper tools and experts. Pattern has a number of experts for each marketplace. These experts know the ins and outs of the various marketplaces and how to optimize on them to make sure our brands win. 3. Creating localized content for European markets Brands work with Pattern to create product content that matches their high quality brand. Pattern’s creative team curates quality images and videos that educate the viewer and eventually lead to a huge increase in sales. A key part of this strategy is making all of the product listings and content consistent across the brand’s listing, while still localizing based on region and country.

Results

After working through this strategy, brands that work with Pattern in Europe saw a plethora of success and growth. Here are some of the wins these brands have seen since working with Pattern:

• 538% increase in marketplace sales within one week
• All markets experienced an average of 70% growth in the first 6 months
• Year on year sales growth of 224%

One team

After developing an ecommerce strategy centered around these pillars: collecting necessary data to make educated decisions, navigating specific regulations for each region/marketplace, and producing high quality product content, Pattern has helped brands reach new customers and propel them toward a long future of profitable growth. Working together in an aligned fashion with the brands’ teams helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win. Download the one page case study here. If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket. Schedule a demonstration of the Pattern platform and services here to learn more.