Pattern Continues International Expansion, Opens New Asia Headquarters in Singapore

The new HQ demonstrates Pattern’s commitment to help brands accelerate their ecommerce across the globe.

SINGAPORE—March 1, 2022—Pattern, the category leader for global ecommerce and marketplace acceleration, today announced the opening of a new office in Singapore to serve as its strategic headquarters for operations across Asia.

The new headquarters becomes one of 10 offices and distribution centers for Pattern in the Asia-Pacific region and demonstrates the company’s commitment to help brands accelerate their ecommerce across the globe.

“We are obsessed with helping our partners accelerate growth in every market that matters to their business, and this new location for our Asia headquarters will be key to that success,” said Pattern Co-Founder and CEO David Wright. “Digital and marketplace expansion is massive in Asia. This move will allow us to deepen our presence on the most valuable channels and marketplaces in the region and further accelerate growth for brands.”

Ecommerce growth in Asia represents a sizable opportunity for brands across the globe, with revenue in the region projected to reach US$2 trillion in 2022. Pattern’s established track record helping brands accelerate their ecommerce on key marketplaces is Asia—such as Tmall, JD.com, and Amazon—positions the company as a key partner in the region for brands that want to reach more customers, faster.

“Pattern has built teams in key cities in Asia Pacific—including Hong Kong, Guangzhou, Sydney, Melbourne, and Pune,” said Pattern Chief International Officer Chris Vincent, who relocated to Singapore to lead Pattern’s strategic growth in the region. “We also manage distribution centers in Hong Kong, Guangzhou, and Melbourne. We’re excited to continue accelerating growth for our brand partners throughout the Asia-Pacific region and are actively hiring in the Lion City to strengthen our presence in the region.”

Founded in the U.S. in 2013, Pattern has grown profitably to more than 1,100 employees operating in 22 global locations to support leading brands across the world. The company has a strong history of leveraging its proprietary technology, operational and logistics capabilities, and significant team of leading industry experts to help market-leading brands achieve accelerated ecommerce growth and control in more than 100 countries and across hundreds of global marketplaces and digital channels.

“We’re excited to further extend our operations to other significant marketplaces in the region, such as Lazada, Shopee, Coupang, and the local markets of Amazon,” said Pattern Asia General Manager Arthur Cheung. “Singapore—backed by its world-class business environment, talent pool, and infrastructure—is an ideal place to connect our teams across the region.”


About Pattern

Pattern is the category leader in global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,100 employees operating from 22 global locations to help leading brands achieve accelerated growth on D2C websites and across hundreds of global marketplaces—including Amazon, Tmall, JD.com, Lazada, Shopee, and Coupang.

To learn more about our presence in Asia, visit pattern.com/hk-en or email press@pattern.com

Media Contact

Dallin Hatch

Head of Corporate Communications

Dallin@pattern.com

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