Selling on Amazon isn't really optional in the world of retail today. If you're not on Amazon, to most consumers, you don't exist. But navigating the Amazon relationship can be tricky. Vendor Central, or Amazon 1P, has its advantages, but Seller Central, or Amazon 3P, is appealing too. As time passes the differences and advantages or disadvantages can get a bit blurry, so we're going to break it down for you to help you decide if sticking with 1P is the right move, or shifting to a 3P relationship with Amazon might make more sense.
Pattern is one of the largest 3P sellers on Amazon. We help brands navigate the worlds of 1P and 3P, gain back brand control, grow sales through content optimization and product advertising and handle all of the distribution and logistics.
Taking back control of your brand bycreating and enforcing pricing and distribution policies that protect your brand value.
Increasing sales by driving high-quality traffic to product pages and improving on-page conversions via stellar content, data-driven SEO and stats-based advertising.
Scaling distribution of your products to new marketplaces, countries and growing markets
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