As the pioneers of the online marketplace, eBay remains one of the top marketplaces in the world. In Europe, it targets brands who want to sell full-price and mark-down merchandise. Pattern’s eBay experts help our brand partners expand and grow their business on eBay around the world.
Don't let these common misconceptions about eBay deter you from diversifying your marketplace strategy. For example, many brands think there aren't many branded content opportunities on eBay, when eBay actually allows brands to create custom storefronts, similar to A+ Content on Amazon.
Pattern's eBay experts put together a list of common misconceptions to help you see if selling on eBay is the right fit for you.
Many people associate eBay with used goods being auctioned. In fact, 80% of items sold on eBay are new and 89% of products are sold at a fixed price.
Counterfeit activity is a challenge on eBay, but by no means is eBay alone in dealing with counterfeit goods on ecommerce. Even Amazon has trouble with counterfeit goods, fake reviews, and other problems for sellers. However, eBay's Verified Rights Owner Program can help sellers take control of their listings on eBay. The best way to diminish counterfeits is to have your own listings on eBay.
In recent months, eBay has taken steps to revamp its distribution strategy to more closely mirror Amazon's; 70% of items on eBay ship for free across the US, UK, and Germany.