How to Get the Walmart Pro Seller Badge

George Hatch

December 15, 2021

 

JT Conover

December 15, 2021

Walmart Marketplace is not small potatoes in the world of ecommerce: it’s the second largest online marketplace in the U.S. (with Amazon leading the pack), and it continues to grow rapidly. Walmart’s sales have grown 103% in the past two years, and in August, the company said they anticipate global ecommerce sales will hit $75 billion by the end of the year.

Walmart has become an increasingly valuable platform for ecommerces sellers, and as of last year, there’s one more incentive for brands looking to grow on the platform: the Pro Seller Badge.

What is the Pro Seller Badge on Walmart?

The Pro Seller Badge, introduced on the Walmart platform in October 2020, is a “mark of excellence given to top-performing Marketplace sellers,” according to Walmart. It’s essentially Walmart’s version of the Amazon Best Seller Badge, which appears on the Amazon listings of best selling products and bumps them higher in search results. However, Amazon’s badge is a byproduct of ranking factors, while Walmart’s Pro Seller Badge is applied at the seller account level.

Walmart’s Pro Seller Badge appears next to the name of every qualifying seller on the Walmart Marketplace and also appears throughout the customer’s journey across the entire site. That means that a shopper will see a qualifying seller’s Pro Seller Badge whether they’re looking at that seller’s storefront, seeing that seller’s product in search results, viewing that product on a Product Listing, viewing additional sellers pages, or viewing that product in their cart.

What are the benefits to having a Pro Seller Badge?

Having a Pro Seller Badge is a great way to establish yourself as a leader on the Walmart platform, build buyer confidence and get more visibility for your products. Offers with a Pro Seller Badge are inherently designed to grab consumers’ attention as they search the site, and Walmart will promote Pro Seller accounts in search. That means that having a Pro Seller Badge will boost your impressions and help increase conversion.

Beyond increased exposure and conversion, Pro Seller status tells customers that you can be trusted to provide them with an exceptional experience on the Walmart platform based on your proven record, whether they’re making a purchase or returning one. Your Pro Seller Badge will help them feel comfortable buying from you and confident that their experience with your brand will meet their expectations.

What are the cons of being a Pro Seller?

There are almost no drawbacks to having a Pro Seller Badge, if you’re willing to put in the work to maintain it. While the Pro Seller program is still a work-in-progress for Walmart and subject to change, it has a lot to offer brands even just a year out of conception and is a great way for a Walmart Marketplace seller to help differentiate themselves from other sellers.

How to get the Pro Seller Badge

There are no applications or fees required to get the Pro Seller Badge. If you’re set up as a seller on Walmart Seller Center and actively selling on the Walmart Marketplace, you can start earning your badge.

To earn a Pro Seller Badge, you’ll need to optimize your listings on Walmart.com and follow Walmart Marketplace’s best practices so your brand can meet Pro Seller requirements. Walmart conducts monthly reviews of all seller accounts, and once you’ve met Pro Seller requirements, Walmart will automatically grant badges to your entire catalog.

What are the Pro Seller requirements?

There are several requirements you’ll need to meet in order to qualify for a Pro Seller Badge.

Current requirements include:

  • Your overall 90-day Delivery Defects rate needs to be less than or equal to 10%
  • Your seller-related 90-day Cancellation Defects rate needs to be less than or equal to 2%
  • At least 70% of your trending catalog (or top-moving SKUs) must have a listing quality score greater than or equal to 60% (your listing quality score is a standard by which Walmart judges how well you’re building and maintaining your items in the Walmart Marketplace, i.e. listing content and discoverability, how compelling your offer is in the marketplace as well as your ratings/reviews)
  • You must have had at least 100 orders or more in a rolling 90-day timeframe
  • You must have no Trust and Safety or Performance Standard violations
  • Your account needs to have been active for at least 90 days

Note that, according to Walmart’s Seller Help, the 90-day on-time delivery and cancellation rates include a 30-day lag to account for shipping, delivery, cancellations, and returns delays.

Requirements for the Pro Seller Badge are subject to change (you can look for updates in the Marketplace Newsletter) as Walmart continues to refine what criteria they’re measuring to drive the best customer experience. Changes to policies will often be accompanied with a~~ ~~grace period so sellers can adjust accordingly.

There are two consistent things you can look at as you work towards your badge:

  • Your listing quality: is your product description clear, concise, and clean? Are your images high quality? Are there enough images? Is your product listed under the right category? Is your pricing competitive? Is your title optimized for search?
  • **Your post-purchase quality: **are you delivering products on time, or are you failing to get customers’ purchases to them by the guaranteed delivery date? Is your returns process seamless or a little rocky? What are customers saying about you in their reviews and how might that be impacting your Pro Seller status? Focusing on your customer experience will help your brand across the board.

How do you maintain your Pro Seller status?

To maintain your Pro Seller status and badge, you’ll need to comply with Walmart Marketplace policies. It’s that simple. The exciting part is you can tell if you’re meeting the Pro Seller criteria or if you need to improve any of your metrics at any time by checking out your Analytics: Growth Opportunities tab on Seller Center. That will take you to your Listing Quality Dashboard, where you’ll see one of five statuses that shows you where your account stands:

  • Locked: this means you cannot currently access the Pro Seller Badge program because your account has not been active for 90 days after onboarding.
  • Become a Pro Seller: this status means you’re on your way to getting the badge and shows you the criteria you have met thus far and when the next refresh cycle is.
  • **You are a Pro Seller: **once you’ve met Pro Seller qualifications, you’ll receive that you’ve been badged as well as the date that you received the badge.
  • Pro Seller Badge at risk: this means that though you may have received the Pro Seller badge during a previous cycle, you’re falling below Walmart’s criteria and may no longer qualify during the next cycle.
  • You’re Ineligible: this means you are no longer eligible to participate in the Pro Seller program.

From there, you can clearly identify where you need to focus to improve performance

Get the benefits of Pro Seller with Pattern

Pattern is an invaluable partner to have by your side when it comes to getting the benefits of Pro Seller status on Walmart. By selling with us, you get access to the benefits of Walmart Pro and the support and resources of our global team.

Not only are we a Pro 3P Seller on Walmart, but we worked directly with Walmart to help design and test the Pro Seller Badge program before it became publicly available. We know the ins and outs of the Pro Seller program, and we know what it takes to help your brand show up higher in search results, and drive higher buyer confidence and conversion.

More than just selling successfully on Walmart Marketplace, Pattern can assist you on every step of making your omnichannel offering clean and competitive. We’ll optimize your listings across channels, provide you with high quality image stacks, copy, and marketing, weed out obstacles and unauthorized sellers getting in the way of your success, and work hand-in-hand as a partner, not just a seller, to help your brand thrive in the marketplace.

To learn more or talk Pro Seller strategies, contact us today.

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Sept 27, 2022

Global Ecommerce Weekly News: 27th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon drives renewable energy push with 71 new projects Amazon is planning to add 2.7 gigawatts of clean energy capacity through a couple of new projects as the company attempts to use 100% renewable energy by 2025. The ecommerce business will soon have a total of 329 renewable energy projects, generating 50,000 gigawatt hours of clean energy, which is equivalent to powering 4.6 million US homes every year. [Read more on Reuters](https://www.reuters.com/business/sustainable-business/amazon-drives-renewable-energy-push-with-71-new-projects-2022-09-21/) Amazon launches Prime Early Access Sale Amazon is launching a new 2-day shopping event for its Prime members only, beginning on the 11th of October. Across 15 countries, Prime customers will have access to the shopping event, with thousands of deals on offer globall, ranging from fashion to electronics to essentials. The event has the purpose of giving Prime users the chance to spread the cost of items over the winter months, 6 weeks ahead of Black Friday. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/26/prime-early-access-sale/) --- Other Marketplace News --- Shopify unveils new localisation tool Shopify is launching a new localisation tool, called Translate & Adapt, which works with Shopify Markets to offer localisation for sellers who are looking to expand into new markets. The tool translates a user’s online store into different languages, including product pages and information pages. Merchants are also able to create different shipping terms for each market using the new tool, which allows international expansion and offers a more localised consumer experience, unveiling new potential. [Read more on Ecommerce News](https://ecommercenews.eu/shopify-launches-new-localisation-tool/) Etsy is set to invest hundreds of millions into its marketing platform Etsy CEO claims that the company is on route to spend more than $570 million USD on marketing this year. Even during a time of macroeconomic pressure, inflation and rising interest rates, the company is preparing itself and its sellers for the upcoming holiday season and is focused on retaining interest from buyers. [Read more on Yahoo News](https://uk.news.yahoo.com/etsy-600-million-on-marketing-ceo-154054219.html) --- Other Ecommerce News --- Meta looks to cut costs by 10% in the coming months Meta employees are facing job redundancies as the company plans to cut its costs by 10% over the next few months. Meta reported a 22% YoY increase in costs and expenses, totalling over $20 billion USD. The cuts are expected to come in the form of job redundancies as a result of department reorganisations rather than formal layoffs. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/22/meta-to-slash-costs-by-10-over-coming-months/) DHL teams up with Quadient to offer smart locker deliveries in the UK DHL and tech company, Quadient, have partnered to offer smart lockers parcel pick-up throughout the UK. The new contactless, secure locker stations will give recipients more choice and flexibility to receive their parcels at a time and location best suited to them. The partnership plans to install 500 locker stations across the country by the end of 2022. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/21/dhl-partners-with-quadient-to-offer-smart-locker-delivery/) The online fashion market is set to be worth nearly $170 billion USD in 2025 The European online fashion retail market is set to grow 50% by 2025, with an online turnover of $170 billion USD, which is 33% of the retail branch’s total. Cross-border marketplaces prove to be the largest drivers of this growth, with online websites and apps like Vinted largely pushing the market’s online growth. Zalando recently became the largest cross-border fashion retailer/marketplace, responsible for 11.7% of the online market’s share. [Read more on Ecommerce News](https://ecommercenews.eu/online-fashion-market-worth-e175-billion-in-2025/)
Sept 22, 2022

How an Amazon SEO Agency Should Be Serving Your Brand

If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.

Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.

At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise  are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead. 

What is an Amazon SEO Agency?

An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.

A great Amazon SEO Agency partner will:

Prioritize Your Success

Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance

Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS. 

To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.

Provide Detailed Competitive Insight

A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.

It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.

Reduce Your Ad Spend Over Time

Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins. 

Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.

Amazon SEO Optimization and More

As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.

Contact us to learn more about our SEO optimization services.

Sept 20, 2022

4 Ecommerce Marketplace Consultant Must-Haves

Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces. 

Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.

So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.

Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products. 

What is an Ecommerce Consultant?

An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.

An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.

Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.

1. Brand Obsession/Specialization/Passion

At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services. 

2. Proven Results

It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.

3. Wide Range of Marketplace Expertise

It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.

4. Network of Resources

The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.

Achieve Your Ecommerce Goals With Pattern

Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces. 

With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.

Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.