Unleashing Your Ecommerce Team’s Potential

John LeBaron

February 24, 2021

Your ecommerce team is a skilled group of individuals who know strategy and online sales like the backs of their hands. That’s why you hired them—they know their stuff. Your ecommerce team is also something else: overworked.

Caught up in the minutiae of managing an online brand, many ecommerce teams like yours are failing to realize their full potential. They’re getting bogged down with the task of putting out fires and managing too many ecosystems, platforms, and marketplaces at once when they should be creating innovative solutions and growth for your business. While this might not seem like a big problem initially, it will eventually burn up both your talent and your profits.

Why are ecommerce teams overworked?

Ecommerce is a far bigger animal than it used to be, and many brand leaders aren’t as equipped to wrangle it as they think they are. Ecommerce doesn’t just involve creating and managing a D2C website anymore. It involves working with various sales platforms, live chats, SEO, advertising and marketing, social media, shipping logistics, marketplaces like Amazon or Walmart, online listings, MAP pricing, price control, and more. Brands finding the most success in ecommerce aren’t only managing all of these areas well, but they’re hitting it out of the park across multiple channels. That takes a lot of time and resources.

A small ecommerce team can’t manage all of these things on their own. No matter how talented they might be, something will always slip through the cracks, and too many CEOs make the burden worse by not realizing the breadth of the issue. As a brand leader, you stifle your ecommerce team’s ability to give you strategic direction and innovation by giving them too many things to do and not enough support or resources to do it. It’s crucial that you have the right priorities in order to maximize their potential.

Unleashing your ecommerce team’s potential

Your end goals are to have innovation that beats the competition, create awesome new products that bring your customers joy, and grow your market share and revenue bigger than ever. But how do you do that without undermining what your ecommerce team is already doing? The easy answer is to give them more resources, but providing more resources can get spendy and eliminate any long-term growth in profit you’re trying to achieve.

Your team might be pro at D2C, but not well-versed in advertising or social media. You might hire out an agency to take care of these elements of your brand instead. Most brands opt for this route to give themselves more air and expertise. While a good agency can free up time for ecommerce teams to nail down better a better strategy and get more creative, not all agencies are created equal. Agency costs can pile up quickly if you're not careful. And if you choose a bad egg, suddenly the freed up time is now partially spent managing, communicating, and correcting the agency.

An agency can cost thousands of dollars every single month, and you might be paying that amount for several years based on what kind of contract you sign. That’s only for one agency. Think about how much you’ll be paying if you have to hire multiple agencies to cover different parts of your business. It’s quite a bit of change.

The bad news is that almost every other option for your business is either going to increase your costs or not free up the time your ecommerce team needs. You’ll either have to pour funds into training your team on different systems, platforms, and subjects to expand their expertise, which still doesn’t give them more time to get everything done, or you’ll need to hire more personnel, which will still cost you more.

If hiring is your solution, you’ll continue to find that your ecommerce team will need to expand faster than your profits grow in order to tap every new market and speciality. Any way you shake it, that sweet spot of growing your business, making a profit, and brand innovation is going to be hard to come by.

Your best bet to get there is a 3P partnership with Pattern.

How Pattern can help your team thrive, without added cost

At Pattern, we help you build an omni-channel powerhouse from the ground up so that you can save on costs, improve your brand equity, and become a more profitable business. One of the ways we do this is by breaking bad cycles and eliminating all of the pressure points that get in the way of your ecommerce team finding creative solutions for your business and doing the things they love.

We don’t require any monthly fees or costs, we just buy your inventory—no strings attached. Those piled up agency fees? Gone. Those stretched thin and stressed out ecommerce teams? Gone. Those ecommerce dumpster fires that there isn’t enough time in the day to douse? All of them are eliminated with a partnership with Pattern. We help you clean up your channels and listings, win big and save money on keyword advertising, build and maintain your brand presence across multiple marketplaces, control your pricing, and cover all of your shipping and packaging needs. We’re a bit like a one stop shop for ecommerce: We give you access to every tool you need to improve.

With your biggest ecommerce obstacles out of the way, your team has the space it needs to build sharper strategies for your brand and get creative on innovation. They can finally do what you hired them to do: Make your brand sing. Pattern provides the resources to help them do that, too.

Our Pattern Predict software helps us provide our brand partners with unique insights and data analysis about each corner of their business. We can show you which keywords you’ll find the most or least success on, what is and isn’t working with your marketing, where price erosion is happening on your products, how you can win the Buy Box on Amazon, how you can thrive on new marketplaces like Walmart, and how you can improve your product design based on what your customers are saying. We get you the data and the support, and your team gets you the strategy and the solutions.

At Pattern, we pay you first, not the other way around, and we help you save big on all those pesky fees and costs you’d typically spend for your ecommerce team. Your incentives are our incentives, and we’re stoked to make your brand’s potential a reality.

Reach out for a demo of our services and to learn more about what a potential Pattern partnership could look like with your brand.

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Global Ecommerce Weekly News: 27th September 2022

Global Ecommerce Weekly News: 27th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon drives renewable energy push with 71 new projects Amazon is planning to add 2.7 gigawatts of clean energy capacity through a couple of new projects as the company attempts to use 100% renewable energy by 2025. The ecommerce business will soon have a total of 329 renewable energy projects, generating 50,000 gigawatt hours of clean energy, which is equivalent to powering 4.6 million US homes every year. [Read more on Reuters](https://www.reuters.com/business/sustainable-business/amazon-drives-renewable-energy-push-with-71-new-projects-2022-09-21/) Amazon launches Prime Early Access Sale Amazon is launching a new 2-day shopping event for its Prime members only, beginning on the 11th of October. Across 15 countries, Prime customers will have access to the shopping event, with thousands of deals on offer globall, ranging from fashion to electronics to essentials. The event has the purpose of giving Prime users the chance to spread the cost of items over the winter months, 6 weeks ahead of Black Friday. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/26/prime-early-access-sale/) --- Other Marketplace News --- Shopify unveils new localisation tool Shopify is launching a new localisation tool, called Translate & Adapt, which works with Shopify Markets to offer localisation for sellers who are looking to expand into new markets. The tool translates a user’s online store into different languages, including product pages and information pages. Merchants are also able to create different shipping terms for each market using the new tool, which allows international expansion and offers a more localised consumer experience, unveiling new potential. [Read more on Ecommerce News](https://ecommercenews.eu/shopify-launches-new-localisation-tool/) Etsy is set to invest hundreds of millions into its marketing platform Etsy CEO claims that the company is on route to spend more than $570 million USD on marketing this year. Even during a time of macroeconomic pressure, inflation and rising interest rates, the company is preparing itself and its sellers for the upcoming holiday season and is focused on retaining interest from buyers. [Read more on Yahoo News](https://uk.news.yahoo.com/etsy-600-million-on-marketing-ceo-154054219.html) --- Other Ecommerce News --- Meta looks to cut costs by 10% in the coming months Meta employees are facing job redundancies as the company plans to cut its costs by 10% over the next few months. Meta reported a 22% YoY increase in costs and expenses, totalling over $20 billion USD. The cuts are expected to come in the form of job redundancies as a result of department reorganisations rather than formal layoffs. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/22/meta-to-slash-costs-by-10-over-coming-months/) DHL teams up with Quadient to offer smart locker deliveries in the UK DHL and tech company, Quadient, have partnered to offer smart lockers parcel pick-up throughout the UK. The new contactless, secure locker stations will give recipients more choice and flexibility to receive their parcels at a time and location best suited to them. The partnership plans to install 500 locker stations across the country by the end of 2022. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/21/dhl-partners-with-quadient-to-offer-smart-locker-delivery/) The online fashion market is set to be worth nearly $170 billion USD in 2025 The European online fashion retail market is set to grow 50% by 2025, with an online turnover of $170 billion USD, which is 33% of the retail branch’s total. Cross-border marketplaces prove to be the largest drivers of this growth, with online websites and apps like Vinted largely pushing the market’s online growth. Zalando recently became the largest cross-border fashion retailer/marketplace, responsible for 11.7% of the online market’s share. [Read more on Ecommerce News](https://ecommercenews.eu/online-fashion-market-worth-e175-billion-in-2025/)

How an Amazon SEO Agency Should Be Serving Your Brand

How an Amazon SEO Agency Should Be Serving Your Brand

If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.

Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.

At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise  are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead. 

What is an Amazon SEO Agency?

An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.

A great Amazon SEO Agency partner will:

Prioritize Your Success

Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance

Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS. 

To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.

Provide Detailed Competitive Insight

A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.

It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.

Reduce Your Ad Spend Over Time

Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins. 

Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.

Amazon SEO Optimization and More

As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.

Contact us to learn more about our SEO optimization services.

4 Ecommerce Consultant Must-Haves

4 Ecommerce Marketplace Consultant Must-Haves

Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces. 

Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.

So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.

Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products. 

What is an Ecommerce Consultant?

An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.

An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.

Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.

1. Brand Obsession/Specialization/Passion

At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services. 

2. Proven Results

It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.

3. Wide Range of Marketplace Expertise

It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.

4. Network of Resources

The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.

Achieve Your Ecommerce Goals With Pattern

Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces. 

With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.

Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.