With International Women’s Day just around the corner, it’s an important time to celebrate the achievements of the women around us and the path that was forged by the women before us. It’s about challenging the status quo within the industry and bringing awareness to important issues faced by women around the world.
In this article, we’re shedding some light on a few of the amazing, #GameChanger women here at Pattern Australia, who strive for greatness every day and whose stories continue to build the foundation for the next generation of women in the workplace.
Fun Fact: I’m a new gardener, learning a lot about growing food at home and at the local community garden.
It’s a wonderful opportunity to celebrate and shine a light on the achievements of women and the bravery of those who give women a voice when they don’t have one and demand change.
Everyone has something to offer, and diversity inspires us to think and approach things in different ways which is what innovation is all about.
This advice has been given to me in one way or another via several mentors and teachers and can be applied to anything, “The only difference between you and the people who are doing it is that they are doing it.”
Fun Fact: During lockdown I cleared out my shoe collection - donated 34 pairs to charity, now I only have enough to wear a different pair each day for 15 weeks
It’s a day where we can take some time to acknowledge and celebrate the incredible role that women play in the world today – their contribution to the social, economic and cultural strength of our society. It’s also a time when the plight of women in many parts of the world, where they are treated as second class citizens simply based on their gender, can be highlighted internationally.
Diversity can produce a wider range of skills, competencies and new ways to approach a problem. It increases a company’s skill set and base of knowledge while fostering creativity and innovation.
The absolute importance of women having economic independence. Never, ever lose your ability to earn an income and provide for yourself and your family. Giving away your economic power means losing your freedoms. A man is not a financial plan!
Fun Fact: When I was turning 30, I embarked on a little adventure where I travelled the world knocking on 30 doors, that were the number 30 before I turned 30. I collected stories of the people behind each door, from Bali to my family’s village in Italy, Turkey, Ireland and more.
I was blown away by people’s kindness and trust in me, a stranger, being welcomed into their homes and hearing about their life. One of the greatest adventures I’ve ever been on, and there’s certainly been a few!
IWD to me is an amazing time to celebrate the strong women that have paved the way for our growth, allowing us the space to step up and lead, and do so courageously whilst also understanding there is a way to go in building the future for the women who follow in our footsteps.
I come from a family of strong, remarkable women and have been mentored by incredible female leaders. I dedicate my success to them and hope that I too can inspire future generations of female leaders.
Everyone has a special something to add to every workplace and every occasion. Diversity in the workplace allows for the curiosity of thought and innovation to continue moving forward in all aspects.
I’ve received so much incredible advice over the years. I think one that really stands out is “Trust your gut, believe in yourself and go for it.” To believe in yourself and trust your instincts is so important in both a professional and personal sense. It doesn’t always come easy, but I think reminding yourself that you are more capable than you will ever know helps to remove those little niggles of fear that we can often feel and just keep moving forward. It doesn’t have to be perfect; it just has to be progress.
Fun Fact: I’m real estate obsessed! Reading the Domain Magazine in the Saturday paper with a coffee in hand is my favourite thing to do.
Taking a moment to stop and think about the women in your life, and the impact they make or have made on who you are as a person. This might involve mother figures, siblings and family members who support you through the hard times, your girlfriends who are always wine ready or the inspirational women in your workplace who motivate and encourage you to celebrate your successes, fight for your voice or develop you into better professionals.
IWD shows us how important it is to support women in everything they want to/need to do these days. Pattern (and Merline) are phenomenal at supporting working mums and trying to be flexible to allow us to ‘have it all.’ I never understood, until I had kids, how difficult it is, and that there is never downtime and you’re constantly trying to keep your family and career afloat and your mental health in check – it’s a lot - and I think International Women’s Day is a reflection on what we’re all trying to do these days.
I’ve always worked in retail and fashion lead businesses and so have been fortunate enough to work with some incredible women along the way who make up gender-diverse workplaces. Diversity in a workplace looks like a lot of different things – but having women sitting at the top table brings a different perspective across all areas of business.
Although I have experienced gender discrimination in the past, I cannot recall ever feeling like this in a workplace which I’m thankful for. I believe we’ve come a long way in society where this is happening less and less, but also, women are feeling more empowered to stand up for what they believe in and are passionate about – and they’re being heard. We’re not 100% of the way there, but I do like to think it’s improving.
I’m sure I’ve received a lot of advice over the years, and I cannot recall one line that stands out. Instead, I’ve learned from those around me by observing, being managed and mentored which has shaped the professional person I am today. My advice would be around taking the time to be interested, learn about everything you can and learn about people – how to get the most out of them both personally and professionally and adapt your approach to everyone.
Fun Fact: When the weather forecast says 30% rain, it doesn’t mean that there is a 30% chance of rain, but that 30% of the area will see rain. So technically it will 100% rain.
It’s a step in the right direction to recognise equality and bring forward change. I don’t think we’re 100% there yet, but we’ve made leaps and bounds. Slow and steady wins the race!
The world is a diverse place, and we live in it, so the workplace shouldn’t be an exception to that. The more exposure you get to diversity the more you learn, grow, and develop as a person.
One piece of advice someone gave me was “have confidence in my worth and my work”. That completely changed my outlook at work and made a huge difference in my development and progression.
Fun Fact: I play competitive dodgeball!
It’s a day to celebrate the women in our lives as well as take stock of where we are culturally. Looking at issues, like how we can better support women in the workplace and make it easier for working parents to get that work-life balance.
Diversity brings new perspectives and experiences to the table that can help make our insights more nuanced. Diversity is also broader than gender alone, encompassing other aspects, like ability, race and class. As Australia continues to become a more diverse place, we can benefit from all these different lived experiences.
I always remember someone telling me the Maya Angelou quote “people will forget what you said, people will forget what you did, but people will never forget how you made them feel”. It resonated with me and it’s something I try to keep in mind when I’m interacting with people in the workplace and beyond!
Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.
Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.
If you’re interested in expanding your brand internationally, you’re probably familiar with Tmall. Tmall is Asia-Pacific’s (APAC) largest marketplace, and indisputably the biggest ecommerce powerhouse in the world. It represents a huge opportunity for many brands, but entering the space is also a big challenge to take on.
At Pattern, we recommend brands looking to enter international markets should first focus on dialing in their domestic presence. Once you’re satisfied that your brand is well-represented and optimized locally, you’re ready to think about tackling new regions, like APAC, and launching on marketplaces like Tmall. Our top advice for entering Tmall is to understand and strategize around its three most important metrics: service, delivery, and content.
Service, delivery, and content ratings are the three elements that make up Tmall’s Detailed Seller Rating (DSR) score. Each component is scored on a scale of 1-5 that is displayed publicly on your brand’s Tmall flagship store page. This is meant to help consumers decide whether or not to purchase your products.
DSR scores are important because they’re highly influential in driving conversions—customers see DSRs as a way to quickly understand if a brand is trustworthy and worth buying from. They also matter quite a bit to Tmall itself—they monitor these scores and will take action to close flagship stores with low scores.
Let’s go over each element of the DSR score and some steps you’ll need to take to achieve high ratings.
Service is a huge ecommerce component in APAC marketplaces. In most other regions, product listings are static, and consumers use content and reviews to make a decision about what to purchase. On Tmall, consumers want to interact with your brand and test its validity before buying—each transaction takes at least one human interaction to convert.
So, to get a great service rating, you’ll need to have a large, established customer service team dedicated to Tmall sales that can offer real, human touchpoints and very fast response times. To get an idea of the speed your agents should be capable of producing, in our Tmall benchmarking exercise, 92.5% of brands’ customer service agents replied to queries via live chat within 30 seconds, 5% replied within one minute and the remaining 2.5% of brands took longer than a minute. So, look for a Trade Partner (TP) that has enough resources to compete with those numbers, support your sales, and maintain a good DSR score.
Another thing you’ll really want to focus on is a high-quality delivery experience for consumers. As in other regions around the world, Tmall consumers have high expectations for their delivery experience. In our Chinese consumer polling report that targeted consumers buying from Tmall Global, we found that 6% expected same-day delivery, 15% expected next-day delivery, and 46% expected 2-5 day delivery.They want to receive their products fast and they want the products to be undamaged and pristine upon arrival.
So, to achieve a high score for your delivery capabilities, we highly recommend partnering with a TP or ecommerce accelerator like Pattern (which serves as a TP) who has the ability to facilitate your distribution. Make sure your TP has the right infrastructure in place to support high-quality logistics experiences for all of your consumers—they should have an established, well-oiled delivery process in place and the capability to fluidly add you to their current fulfillment system.
As in every digital marketplace, content is a huge component of the decision-making process for consumers on Tmall—they can’t touch your product with their hands or see it in person before buying, so it’s important they’re empowered to make a good decision on whether or not to purchase based on the videos, images, and copy.
The goal is to make all of the content and relevant information on your flagship site easily-accessible—consumers should be able to visit your page and make a decision about whether or not to buy without navigating to a new site/page and taking their conversions with them. Images with text and extensive product details are a great way to do this, as well as making sure your service team can speak to all aspects of your product with any consumers (via text or chat).
As the world’s foremost brand partner for ecommerce acceleration, Pattern truly understands the significance of international expansion. With regional offices around the world, Pattern knows how to successfully launch and grow brands on Tmall and other marketplaces, with the data, insights, and marketplace intelligence to build the metrics that matter.
It’s important to have a fantastic brand presence, a knowledgeable guide, and a clear go-forward strategy for your best chance at success. With our in-country resources, expert teams, and extensive experience in growing brands around the globe, Pattern can help you get there.
Set up a call to get your international expansion strategy in motion.