Pattern has seen great success over the years, with a huge thanks to the people behind it all. Our #PeopleofPattern series shines a spotlight on our team members all around the world, putting faces to names and chatting about what it’s like to work at Pattern. This week we chatted with Hamilton Noel, Data Scientist, in Pattern’s Utah HQ.
I work on the Data Science team, which is a small team. Jacob Miller is our Manager, he came over from Southern Utah University, where he was a professor teaching Data Science with an emphasis on business applications. We also have two other full-time hires in the US, and one over in India. This July will mark my 3rd year at Pattern. In general, the Data Science team focuses on solving business problems through machine learning, analytics, and artificial intelligence.
Being on this team has been awesome, as our team is so small, so we’re able to touch base with many other teams. We work on projects with the logistics team creating forecasting models. This allows us to optimise in-stock rates, telling us when to order from our brands, when we should be sending it to Amazon, Walmart, and eBay, and how long the process will take. We also work with the advertising team, with things like maximising return on ad-spend and making use of particular keywords. We are also assisting the business development and sales team to automate their sales process. Our team will do research on brand size, ratings, reviews, and number of products. We touch on a lot of different projects throughout departments across the whole of Pattern, which are always new and interesting, and never stale.
I think the awesome part about it is the fact that they are meaningful projects, and I don’t ever feel like I’m doing something bureaucratic. We get to see a project from start to implementation to follow through and then observe the impact that it makes, which we then measure while working with those different teams and their expertise. I love the flexibility at Pattern, the insights into different sides of the business and the chance to learn from other teams.
Our projects usually start with an emphasis on the US, specifically the Amazon marketplace in the US, as this is where our headquarters are based in the states and the majority of our business is with Amazon. From there, we try and adapt our models to work for other countries and marketplaces. Sometimes this requires collecting new data and or collaborating with teams from other Countries. Occasionally the data isn’t available in other marketplaces which requires us to get creative in our problem solving.
I love the people at Pattern, and there are a lot of values that people share that I also share. For example, I think the company has strong family values and understand that there are more important things in life than work and making money. There has been a lot of flexibility with work life balance and important family meetings. Connecting with other people who share these same values is important to me. I also love the growth aspect of Pattern, it feels like we are constantly evolving, reaching new heights, and aspiring to new things. We are always looking for new business opportunities to slice & dice data. People are coming to us, specifically data science team, looking for opportunities to optimise and solve different problems.
Recently, Dave Wright, Pattern’s Co-Founder & CEO, has emphasised that we try not to have a lot of bureaucracy, and I think it's amazing that we are so nimble, we don’t have to jump through a bunch of loops or paperwork to get things done. Anyone, if they have a good enough idea, and they have the drive to do it, can go out and do it and make it happen by connecting with the right people, just starting to collect data, or showing value. Anyone can be a game changer in that regard and there is a lot of cross team collaboration, a lot of freedom to explore ideas and flexibility to learn from mistakes. I think this is important, it helps people feel comfortable and drives growth.
Probably the connections with co-workers and the opportunities to learn. I think I would have a hard time feeling valued at a company if I wasn’t making an impact. So, the combination of being able to learn and making an impact at the same time is hugely important to me so I don’t feel like I am stagnated in my career growth. I think at Pattern they let you grow in your career development and make an impact for the business at the same time.
We are a fast-growing company that allows ambitious people to make a difference where they want to. We really do align with our core values. I love the amount of data we have access to, and it is evident from the leadership side of things, that they support spending to collect valuable data that can then be used in business applications. It is a data scientist’s dream and playbox to explore. If I was hiring someone to join my team, I would promote the amount of data we have. The people at Pattern are amazing, humble, and hardworking. There are no big egos, and I think people are more interested in working hard, getting things done, and having a good time doing it rather than getting recognised for it.
If you're looking to start a career in ecommerce or even if you're a seasoned professional and want to learn more about our exciting opportunities, check out our open positions here.
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If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.
Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.