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March 15, 2022

Global Ecommerce Weekly News: 15th March 2022

By Clea Boyd-Eedle / Ecommerce Trends, Global Ecommerce, Tmall

Get up to date with this week's ecommerce headlines from around the globe.


Tmall Luxury Pavillion launches personal shopping livestream feature

  • Alibaba’s luxury platform, Tmall Luxury Pavillion, has launched a one-on-one livestreaming feature on its platform.

  • The feature will offer the customers of luxury brands a personalised shopping experience, connecting customers with sales associates and allowing the customers to try items on virtually.

  • The experience is meant to mimic what is offered in-store by harnessing the power of AR and VR while shopping.

Read more on Alizila

Twitter testing new in-app shopping feature

  • Social platform Twitter has announced it is beta testing a new feature called Twitter Shops, allowing brands to sell products on their profiles.

  • The feature will be free to use and will allow users to browse products and make purchases within the platform.

  • Twitter Shops is currently only available to select brands in the US.

Read more on Charged Retail

Skechers to open store in the metaverse

  • Global footwear brand Skechers is opening its first store in the metaverse, filing trademarks and signing a lease to allow the company to sell its goods virtually within the Fashion District of Decentraland.

  • The virtual store will be largely experential, as the brand embraces new, creative ways of engaging Skechers customers.

Read more on Yahoo! Finance

Shopify and Shippo enter partnership

  • Shopify, an ecommerce platform, and Shippo, an ecommerce shipping platform, have announced they have entered a partnership.

  • The move will enhance Shopify’s shipping capabilities within the European market and provide the platform with access to high-end shipping logistics and technology.

Read more on PYMNTS

Rihanna’s Savage x Fenty considering IPO

  • Lingerie and fashion brand Savage x Fenty, founded by singer Rihanna, is reportedly considering an initial public offering.

  • The listing could be worth up to $3 billion USD, as the company enters talks with financial advisors of next moves.

  • Originally launched online, Savage x Fenty has found great success and is now expanding its offering by opening a number of physical retail locations across the US, with rumours of European expansion plans in the future.

Read more on Fashion Network

Two-factor authentication becomes mandatory for online retailers in the UK

  • Strong Customer Authentication (SCA) has become mandatory in the UK for online retailers, with two-factor authentication now a requirement to facilitate purchases.

  • Barclays has revealed data that suggests retailers who aren’t fully compliant could be potentially losing up to £3.64 million each per day, as 43,000 transaction were declined last month during the purchase process.

  • The move was made to protect customers from fraudulent purchases and is the biggest piece of anti-fraud legislation since chip and pin was introduced in 2006.

Read more on Charged Retail

More Resources
Australian Ecommerce Benchmark Report February 2022
Tmall Global Benchmarking Report 2022
UK Shopper Report 2022