Get up to date with this week's ecommerce headlines from around the globe.
Amazon under investigation by the CMA
Amazon is under investigation by the UK’s Competition & Markets Authority over claims it purposely gives customers a ‘worse deal’, with some of its practices violating competition laws. The company has been accused of distorting competition by putting third-party sellers on the UK marketplace at a disadvantage.
Amazon’s new robots may not be the solution to its high worker injury rates
Ecommerce giant, Amazon, has continued to introduce new robots while serious injury rates continue to increase in the company’s warehouses. Directors have claimed that the introduction of new robots are increasing efficiency while also collaborating with the warehouse workers to limit injury rates. Nonetheless, company records showed that between 2016 and 2019, serious injuries occurred more often in Amazon warehouses with robots than those without them.
Royal Mail International services are now available on eBay
Ebay has partnered with Royal Mail to offer its ‘tracked & signed’, ‘signed’, and ‘standard’ services internationally. Sellers on the platform will now benefit from an easier and simpler process when exporting to Europe and other countries, opening up new markets and customers for eBay and its merchants.
Klarna unveils an $800m fundraising at a valuation of less than $6bn USD
Two years ago, Klarna was valued at $45.6bn, but is now seeing a fading valuation as economic circumstances pose challenges and investors turn away from tech companies. The Canadian Pension Plan Investment Board is set to become a shareholder in the buy-now-pay-later firm, and the injection of this new capital is being undertaken at a pre-money valuation below $6bn.
Shopee opens 5 new distribution centres in Brazil
Singaporean shopping app, Shopee, has recently opened new distribution centres in Brazil in an effort to improve shipping processes and cut lead times. Since its launch in 2019, the app has made a name for itself and has taken a top spot in Brazil’s most downloaded ecommerce apps. The company has been over-achieving in terms of sales estimates and expanding into newer markets including Mexico and Spain.
TikTok abandons plans to expand its live commerce initiative in the EU & US
TikTok has struggled to gain traction on its ecommerce expansion in Europe and the United States. “TikTok Shop” launched in the UK last year, which was its first market outside Asia. It operates by influencers and brands using live broadcasting to sell products through a clickable icon on the screen. Despite livestream commerce being seen as the future of shopping, TikTok’s initiative failed to meet targets in the UK and other expansion plans into other EU countries fell through.
India’s ecommerce market size set to reach $120bn by 2026
India has seen phenomenal growth in its ecommerce market, and has been predicted to grow from $38bn in 2021 to $120bn USD by 2026. The pandemic has accelerated the growth of the ecommerce market, and online shopping has significantly increased mainly due to the internet becoming more accessible and cheaper tariffs in the region.
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.