Amazon Seller Promo Codes and Coupons: Everything to Know

Ryan Moffet

July 9, 2021

Consumers are discount loving creatures—we’ll go out of our way to snatch up a great sale item or save a few dollars on our online purchases. That’s what makes special offers and promotions such a vital way for merchants to increase their sales, especially on Amazon.

In addition to markdowns, one great way you can maximize your sales on your Amazon store and attract more customers is by using Amazon promo codes or coupons. They not only save your customer a few dollars, but, when used effectively, they can help improve your store’s rankings across the site.

What are Amazon promo codes?

Amazon promo codes are an effective way to set a discount on your product so that customers are more enticed to make a purchase. They can either be applied automatically on a listing or redeemed on the “Select Payment” page in a customer’s cart, much like a gift card.

There are several different types of Amazon coupons that brands can use to promote and sell their products:

  • Percentage Off Promo Codes
  • One-Time Use Codes
  • Group Claim Codes
  • Buy One/Get One
  • Social Media Codes
  • No Code

Percentage Off

This is one of the most popular Amazon promo codes that you’ll see vendors use most often on the site. Percentage Off coupons allow sellers to create a discount between 1% and 99% for any or all products within their catalogs.

Percentage Off promo codes can also be executed in a tiered format, such as buy one get 15% off, buy two get 20% off, buy three get 25% off, and so forth.

This particular format is especially useful for products that are repeat purchases, like grocery, supplement, or toiletry products. Using a tiered coupon can drive even more sales on these products.

**One-Time Use **

A one-time use coupon is another kind of percentage off coupon on Amazon. Just as it sounds, a one-time use coupon can only be used for one purchase.

What’s important to note here is that even though a one-time use coupon can only be used for one purchase, it doesn’t limit how many products a customer can buy from you. If a customer adds five of your products to their cart, for example, and purchases them all together, the one-time use coupon will apply to each of those products.

One-time use coupons are most useful when you’re offering a deep discount on your product.

**Group Claim **

A group claim code is essentially a one-time use coupon except that one group claim code can be used on multiple purchases. It spares you the headache of distributing a unique code to multiple individuals.

Group claim codes are discounts you offer multiple people at once. For example, you might want to offer a unique discount for email subscribers. A group claim code can be used by anyone in your email subscription list to make a purchase, and that code can also be personalized for each particular discount, like “SUMMER2021.”

Buy One/Get One

Buy One/Get One codes allow customers to buy one product and get an additional product free. This is an especially good discount to use if you want to set your product apart from the competition on Amazon. Maybe you’re selling luxury luggage and you offer free packing cubes for each purchase, or you’re selling a camera and you offer a free cleaning kit.

Buy One/Get Ones are especially effective for high end products.

Social Media

If you’re wanting to distribute a code to a group but you want to restrict the number of products each person can buy or how many times that code can be used, a social media code is the ticket.

Social media codes operate a little differently than the other codes we’ve mentioned. They were built specifically to be shared on platforms such as Facebook or Instagram, and unlike percentage off codes, they allow you to limit the number of products that a customer can purchase.

One huge benefit to social media codes is that they give you the opportunity to drive up your conversion rates by creating a landing page that drives followers to your product on Amazon. These codes can also be sent to “Amazon approved influencers,” who can drive new traffic to your listings by sharing with their followers.

Social media codes are a great option for online sellers who use an email list or social media. They’re much easier to set up than other codes on Amazon and much harder to set up incorrectly.

No Code

The “no code” option on Amazon allows you to set up a discount that can be redeemed without any kind of promo code. This would automatically apply a percentage off discount to your products and a general sale across your catalog.

What are Amazon Coupons?

Similar to the newspaper coupons you got in the mail growing up, Amazon Coupons are a way for customers to save either a specific dollar amount or percentage off of the price of a product. When enabled on a product, Amazon Coupons appear as a button under the listing price of that product. Customers can redeem a coupon simply by clicking it.

Use Amazon Coupons to help customers find your product.

In addition to being redeemable directly on an item listing, coupons from sellers with the best performance appear categorically on Amazon’s main coupons page, where customers can “clip” and save the discounts that are the most compelling to them.

A unique advantage Amazon coupons have over promo codes is that they are discoverable on the platform. While promo codes sit static on product listings, Amazon coupons can be searched for, shown in the price box, shown inside a customer’s cart, and be displayed on the coupon page, therefore bringing extra traffic to your listing.

Another advantage Amazon coupons have is that they work off of a defined budget, so you don’t have to worry about selling all of your inventory at a discount. And while promo codes can only work on a percentage off basis, coupons can be listed with a fixed dollar amount (like $5.00 off a product) or a percentage off (like 20% off).

How much does it cost to use coupons?

Unlike promo codes, which are free to use, Amazon charges sellers $.60 for every coupon that’s redeemed. When pricing an item, you’ll want to factor in that charge to find a discount amount that makes sense.

**Why use Amazon coupons? **

Paying for coupons through Amazon is essentially like paying for advertising for an item, because it increases the likelihood that a customer will purchase something from your store. The more customers redeem your coupons, the more sales you’ll make, and the more sales you make, the higher you’ll climb in Amazon’s rankings, which will lead to even more sales. Think of it as another way to optimize your listings.

If you’re looking to drive more Amazon traffic to your listings (and who isn’t) and take advantage of the traffic that exists on the platform, Amazon coupons are a great way to do that and also boost your conversion rate in the process.

Coupons work best when combined with other advertising strategies. If you don’t have a bigger campaign at play, using coupons won’t make much sense for your brand.

How can you create a coupon?

To enable coupons on individual listings, you’ll need to go to Seller Central on Amazon, click the Advertising tab, and scroll down the dropdown menu until you find the word “Coupons.” From that point, you can search for and add the SKUs or ASINs of the products you want coupons applied to.

Enable Amazon Coupons from Seller Central on Amazon.

Amazon has two different types of coupons that you can offer as a seller:

  • Coupons that give customers a set percentage off of their purchase.
  • Coupons that give customers a set dollar amount off of their purchase.

Sellers are allowed to set a discounted price on an item that’s between 5-80% off its lowest price. Beyond that, coupons are fairly flexible: you can customize each coupon you make by determining the amount you’re discounting, your maximum spending amount, and the date you’d like it to expire.

Once you’ve enabled a coupon on your account, a button will appear to customers below the listing price of your product, allowing them to claim the discount on that product. For Prime users, that button will be green.

Amazon Coupons appear green for Amazon Prime users.

Non-Prime users will see green text below the listing price that directs them to a deal. Users who find your page through the Amazon Coupons landing page will see coupons highlighted with an orange ribbon.

Amazon Coupons appear in green text for non-Amazon Prime users.

**How can you maximize your return on coupons? **

Because there are two different kinds of Amazon coupons—the dollar-off coupon and the percentage-off coupon—you’ll want to figure out which one increases the likelihood of a customer claiming it.

The dollar-off coupon is often the most appealing for buyers, especially for items with smaller discounts, because it allows the customer to quickly see how much money they’ll be saving without calculating a percentage off of the item’s price.

In contrast, a compelling enough percentage-off discount can drive lots of sales, too. You’ll just need to experiment with the two to find out which your customers prefer.

To learn more ways that you can stand out and increase your sales on Amazon, learn 25 Tricks to Increase Amazon Sales or talk to one of our experts about taking your Amazon strategy to the next level.

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Global Ecommerce Weekly News: 27th September 2022
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Global Ecommerce Weekly News: 27th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon drives renewable energy push with 71 new projects Amazon is planning to add 2.7 gigawatts of clean energy capacity through a couple of new projects as the company attempts to use 100% renewable energy by 2025. The ecommerce business will soon have a total of 329 renewable energy projects, generating 50,000 gigawatt hours of clean energy, which is equivalent to powering 4.6 million US homes every year. [Read more on Reuters](https://www.reuters.com/business/sustainable-business/amazon-drives-renewable-energy-push-with-71-new-projects-2022-09-21/) Amazon launches Prime Early Access Sale Amazon is launching a new 2-day shopping event for its Prime members only, beginning on the 11th of October. Across 15 countries, Prime customers will have access to the shopping event, with thousands of deals on offer globall, ranging from fashion to electronics to essentials. The event has the purpose of giving Prime users the chance to spread the cost of items over the winter months, 6 weeks ahead of Black Friday. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/26/prime-early-access-sale/) --- Other Marketplace News --- Shopify unveils new localisation tool Shopify is launching a new localisation tool, called Translate & Adapt, which works with Shopify Markets to offer localisation for sellers who are looking to expand into new markets. The tool translates a user’s online store into different languages, including product pages and information pages. Merchants are also able to create different shipping terms for each market using the new tool, which allows international expansion and offers a more localised consumer experience, unveiling new potential. [Read more on Ecommerce News](https://ecommercenews.eu/shopify-launches-new-localisation-tool/) Etsy is set to invest hundreds of millions into its marketing platform Etsy CEO claims that the company is on route to spend more than $570 million USD on marketing this year. Even during a time of macroeconomic pressure, inflation and rising interest rates, the company is preparing itself and its sellers for the upcoming holiday season and is focused on retaining interest from buyers. [Read more on Yahoo News](https://uk.news.yahoo.com/etsy-600-million-on-marketing-ceo-154054219.html) --- Other Ecommerce News --- Meta looks to cut costs by 10% in the coming months Meta employees are facing job redundancies as the company plans to cut its costs by 10% over the next few months. Meta reported a 22% YoY increase in costs and expenses, totalling over $20 billion USD. The cuts are expected to come in the form of job redundancies as a result of department reorganisations rather than formal layoffs. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/22/meta-to-slash-costs-by-10-over-coming-months/) DHL teams up with Quadient to offer smart locker deliveries in the UK DHL and tech company, Quadient, have partnered to offer smart lockers parcel pick-up throughout the UK. The new contactless, secure locker stations will give recipients more choice and flexibility to receive their parcels at a time and location best suited to them. The partnership plans to install 500 locker stations across the country by the end of 2022. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/21/dhl-partners-with-quadient-to-offer-smart-locker-delivery/) The online fashion market is set to be worth nearly $170 billion USD in 2025 The European online fashion retail market is set to grow 50% by 2025, with an online turnover of $170 billion USD, which is 33% of the retail branch’s total. Cross-border marketplaces prove to be the largest drivers of this growth, with online websites and apps like Vinted largely pushing the market’s online growth. Zalando recently became the largest cross-border fashion retailer/marketplace, responsible for 11.7% of the online market’s share. [Read more on Ecommerce News](https://ecommercenews.eu/online-fashion-market-worth-e175-billion-in-2025/)

How an Amazon SEO Agency Should Be Serving Your Brand
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How an Amazon SEO Agency Should Be Serving Your Brand

If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.

Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.

At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise  are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead. 

What is an Amazon SEO Agency?

An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.

A great Amazon SEO Agency partner will:

Prioritize Your Success

Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance

Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS. 

To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.

Provide Detailed Competitive Insight

A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.

It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.

Reduce Your Ad Spend Over Time

Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins. 

Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.

Amazon SEO Optimization and More

As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.

Contact us to learn more about our SEO optimization services.

4 Ecommerce Consultant Must-Haves
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4 Ecommerce Marketplace Consultant Must-Haves

Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces. 

Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.

So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.

Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products. 

What is an Ecommerce Consultant?

An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.

An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.

Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.

1. Brand Obsession/Specialization/Passion

At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services. 

2. Proven Results

It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.

3. Wide Range of Marketplace Expertise

It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.

4. Network of Resources

The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.

Achieve Your Ecommerce Goals With Pattern

Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces. 

With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.

Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.