Ecommerce is an exploding $6 trillion dollar market, and if you’re trying to grow your ecommerce business, you probably heard about ecommerce accelerators—but what do they do for brands? And how do they differ from other ecommerce service providers, agencies, aggregators, technology companies, etc...?
The business model is simple—ecommerce accelerators partner with brands to buy their inventory and ultimately provide a different approach to sustained brand growth. Accelerators help brands seize new opportunities (aka accelerate revenue growth) and optimize for revenue growth by providing their omnichannel expertise, resources, and technology to execute data-driven strategies across marketplaces like Amazon, Walmart, Target, Tmall, Mercado Libre, and beyond.
As a premier global ecommerce accelerator, Pattern partners with brands to provide the resources, technology, data, and brand control to drive profitable growth across ecommerce.
Accelerators are changing the ecommerce game by digging deeper into and relying more heavily on data, going beyond just sales reports and spreadsheets, to understand consumer behavior, marketplace algorithms, and effective processes.
As marketplaces update their ranking algorithms and advertising platforms adjust their bidding rules, the AI-powered technology serving many ecommerce accelerator platforms will adapt quickly. And since the accelerator manages all aspects of the ecommerce experience, a brand's tech stack will remain synced and fully integrated.
While brands can achieve acceleration on their own, the typical ecommerce team is small, under-resourced and lacks access to leading technology to achieve profitable scale. As a leading ecommerce accelerator, Pattern helps brands fill in their resource gaps, identify patterns in their data, and unleash profitable growth. Using our proprietary data suite, experience, and global reach, Pattern becomes an extension of your ecommerce team, supporting every aspect of your marketplace business from on-page imagery to warehousing logistics.
One of the biggest differentiators in the industry, is, unlike any other brand partner, ecommerce accelerators buy a brand’s inventory–fully and financially investing in the brand and its success.
Much like ecommerce agencies, accelerators support brands by driving traffic and conversions through proficiencies in advertising, SEO, content, design, and more. But accelerators go a step further to support supply chain logistics, increase brand control, and provide proprietary data—all with one partner.
And unlike ecommerce aggregators, who purchase brands in order to grow them, accelerators work in collaboration with the brand, supporting growth in exchange for a share of profits. Because of this, accelerators are highly-motivated to help you succeed, and work with your brand to determine and maximize customer lifetime value, but still give you full power of your brand strategy and decisions.
Because of their scale, ecommerce accelerators can help you identify and capitalize on new opportunities for your brand, such as identifying product innovations, bundles, and shipping synergies, coaching you every step of the way.
Pattern partners with your brand and focuses on long-term growth on ecommerce and across marketplaces. We provide the resources and technology to maintain price control, analyze and scale to new marketplace opportunities, and optimize for omnichannel traffic, sales, and revenue. We help you get on, and stay on, the Profitability Flywheel.
Want to learn more about accelerating your brand? Schedule a meeting today.
If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.