The Best Oreo Flavor, According to America

Pattern Data Science

February 16, 2022

Hope you’ve got a fresh glass of milk (standard, oat, almond, or otherwise), because National Oreo Cookie Day is right around the corner!

That’s right, March 6th is dedicated to America’s best-selling cookie–the Oreo. The Oreo was invented in 1912 by The National Biscuit Company (now known as Nabisco) at a factory in New York City where it was launched to compete with the Hydrox cookie that hit the market a few years earlier.

As we all know, the Oreo quickly won the war of the chocolate and creme sandwich cookies, and today approximately 34 billion Oreo cookies are sold across the world every year.

So with National Oreo Day rapidly approaching, we of course had to celebrate the only way we know how: by diving deep into our data to learn more about Americans’ love affair with the Oreo.

When is online demand for Oreos highest? Does National Oreo Day move the needle? Which types of specialty Oreos are the most popular?

Dig into a sleeve of Oreos and keep reading to find out the answer to these questions and more!

When is online demand highest for Oreos?

Does the allure of an ice cold glass of milk and a stack of Oreos bring a surge of demand in the summertime? Or, perhaps the holidays see the cookie reach the height of its popularity. To find out, we started by analyzing online demand for Oreos during every week of 2021.

Last year, online demand for Oreos surged in the first weeks of February, then began a mostly steady decline through the spring and summer months. It then trended upward again in late August and early September before dropping again as the holidays approached.

As for National Oreo Day, it did not appear to really move the needle when it came to online demand last year.

But to truly understand consumer trends, it helps to understand longer-term trends. So let’s take a look at demand over the past three years.

When examining monthly demand for Oreos over the past three years, one thing clearly jumps right off the screen, and that’s the absolutely massive surge in demand during the early pandemic in 2020.

January 2020 actually saw demand lagging behind the previous year’s, but things changed quickly as the pandemic began to hit, and monthly demand in March 2020 was 102% higher than it was in March 2019.

April also saw demand far outpace that of 2019, and even once it leveled out after the early-pandemic surge, demand remained elevated throughout the rest of 2020.

2021, as you can see, saw demand fall back to nearly identical pre-pandemic levels. This is likely due to people returning to more in-store shopping for items like Oreos, but perhaps some of us were also doing a little less stress eating last year.

In any case, there’s simply no question that COVID-19 had a tremendous impact on online demand for Oreos.

What were the most popular specialty Oreos last year?

For many, many years Oreos were nothing more than a little bit of creme filling between a pair of chocolate sandwich cookies. Since then, we’ve seen the release and rise of classic specialty flavors like Golden Oreos and Mint Oreos, as well as the annual release of brand new limited time flavors like carrot cake, peanut butter, and even wild flavors like Peeps and Swedish Fish.

We examined some of the more popular specialty flavors to see which ones were the most popular last year. So, what is the best specialty flavor of Oreo according to demand?

Lady Gaga Oreos, a limited release Oreo featuring bright pink cookies with an electric green filling, saw the most online demand last year – even surpassing Golden Oreos, which by now are practically a standard issue Oreo flavor themselves.

After those top two, there’s a noticeable drop to the next group, led by Mint and Lemon Oreos, followed by Red Velvet, Fudge Covered, and Peanut Butter.

From there, we see a sizable gap before we hit carrot cake, chocolate, birthday cake, and pistachio.

Of course, when it comes to what is truly the most popular type of Oreo, the standard issue still reigns supreme:

When we add the total demand for regular ol’ Oreos into the chart, it’s clear nothing else compares. Oreos saw 679% more demand than Lady Gaga Oreos, and 55% more demand than the rest of the field combined.

But let’s turn our attention back to some of those more popular specialty cookies. Are there specific times of the year that are driving demand for each of them?

Here’s a comparison of the change in monthly demand for some of the top specialty cookies in our analysis:

Lady Gaga Oreos were released as a limited run in late January of 2021, which makes it all the more impressive that they topped the list for total demand last year. February was a relatively strong month for each of the other cookies, though.

Fudge Covered Oreos experienced a healthy 72% increase in monthly demand, likely on the back of Valentine’s Day. Red Velvet Oreos also got a cupid-inspired bump, with demand up by 44%.

Mint Oreos clearly got a St. Patrick’s Day bump, with monthly demand peaking in March. While Fudge Covered Oreos were the ones that clearly rely most on the holidays to drive demand, with demand peaking in December.

Golden Oreos and Lemon Oreos, meanwhile, saw remarkably consistent demand throughout the year.

Before we close out this section, let’s take an even closer look at weekly demand for Lady Gaga Oreos, just to underscore just how wildly popular those cookies were for such a short period of time:

As you can see, the pink and green Oreos experienced nearly all their demand during the weeks of Jan 24 and 31, dropped significantly by early February, and became nearly nonexistent for the rest of the year as the cookies were no longer available.

Even still, those two weeks were enough to propel this specialty cookie to the top of the end of year list.

So what is the best oreo flavor?

Based on consumer demand, it seems that the Best Oreo is classic Oreos by far (at least on the Amazon U.S. marketplace). Among the many Oreo varieties, the favorite oreo flavor in 2021 was the Lady Gaga Oreo, followed closely by Golder Oreos.

Don’t worry if your favorite oreo flavor didn’t make the top of the list, that just means more for you. Whichever “stuf” you choose to indulge in on National Oreo Cookie Day, we hope our data analysis makes the moment a little sweeter.

A lesson for brands

National Oreo Day might not really move the needle when it comes to online demand for America’s most popular cookie, but when it comes to specialty Oreos, several holidays make a clear difference.

Valentine’s Day brings a boost for fudge covered and red velvet Oreos, while mint Oreos are particularly popular during St. Patrick’s Day. Standard issue Oreos and their golden and lemon counterparts, meanwhile, seem to enjoy pretty consistent popularity throughout the year.

Understanding the factors that influence consumer behavior can help brands better understand how to forecast demand for their products on online marketplaces, and even inform product design and marketing strategy.

To stay up to date on consumer behavior and ecommerce news, info, and trend analyses, be sure to subscribe to Pattern Insights on the right.

And, if you’d like to learn more about how you can best leverage our data to help your brand win online, holiday or not, get in touch today.

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Sept 27, 2022

Global Ecommerce Weekly News: 27th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon drives renewable energy push with 71 new projects Amazon is planning to add 2.7 gigawatts of clean energy capacity through a couple of new projects as the company attempts to use 100% renewable energy by 2025. The ecommerce business will soon have a total of 329 renewable energy projects, generating 50,000 gigawatt hours of clean energy, which is equivalent to powering 4.6 million US homes every year. [Read more on Reuters](https://www.reuters.com/business/sustainable-business/amazon-drives-renewable-energy-push-with-71-new-projects-2022-09-21/) Amazon launches Prime Early Access Sale Amazon is launching a new 2-day shopping event for its Prime members only, beginning on the 11th of October. Across 15 countries, Prime customers will have access to the shopping event, with thousands of deals on offer globall, ranging from fashion to electronics to essentials. The event has the purpose of giving Prime users the chance to spread the cost of items over the winter months, 6 weeks ahead of Black Friday. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/26/prime-early-access-sale/) --- Other Marketplace News --- Shopify unveils new localisation tool Shopify is launching a new localisation tool, called Translate & Adapt, which works with Shopify Markets to offer localisation for sellers who are looking to expand into new markets. The tool translates a user’s online store into different languages, including product pages and information pages. Merchants are also able to create different shipping terms for each market using the new tool, which allows international expansion and offers a more localised consumer experience, unveiling new potential. [Read more on Ecommerce News](https://ecommercenews.eu/shopify-launches-new-localisation-tool/) Etsy is set to invest hundreds of millions into its marketing platform Etsy CEO claims that the company is on route to spend more than $570 million USD on marketing this year. Even during a time of macroeconomic pressure, inflation and rising interest rates, the company is preparing itself and its sellers for the upcoming holiday season and is focused on retaining interest from buyers. [Read more on Yahoo News](https://uk.news.yahoo.com/etsy-600-million-on-marketing-ceo-154054219.html) --- Other Ecommerce News --- Meta looks to cut costs by 10% in the coming months Meta employees are facing job redundancies as the company plans to cut its costs by 10% over the next few months. Meta reported a 22% YoY increase in costs and expenses, totalling over $20 billion USD. The cuts are expected to come in the form of job redundancies as a result of department reorganisations rather than formal layoffs. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/22/meta-to-slash-costs-by-10-over-coming-months/) DHL teams up with Quadient to offer smart locker deliveries in the UK DHL and tech company, Quadient, have partnered to offer smart lockers parcel pick-up throughout the UK. The new contactless, secure locker stations will give recipients more choice and flexibility to receive their parcels at a time and location best suited to them. The partnership plans to install 500 locker stations across the country by the end of 2022. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/21/dhl-partners-with-quadient-to-offer-smart-locker-delivery/) The online fashion market is set to be worth nearly $170 billion USD in 2025 The European online fashion retail market is set to grow 50% by 2025, with an online turnover of $170 billion USD, which is 33% of the retail branch’s total. Cross-border marketplaces prove to be the largest drivers of this growth, with online websites and apps like Vinted largely pushing the market’s online growth. Zalando recently became the largest cross-border fashion retailer/marketplace, responsible for 11.7% of the online market’s share. [Read more on Ecommerce News](https://ecommercenews.eu/online-fashion-market-worth-e175-billion-in-2025/)
Sept 20, 2022

Global Ecommerce Weekly News: 20th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to raise pay and add extra work benefits for delivery drivers Following the rise in fuel prices and protests by Amazon workers, the ecommerce giant is raising its delivery drivers’ pay and adding more work benefits. Amazon has mentioned that it will be investing $450 million into rate increases along with an education program and a Delivery Service Partners program. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/14/amazon-to-raise-delivery-drivers-pay-and-add-more-work-benefits/) Amazon announces it will give away shipping software to merchants at no cost Amazon has recently announced that it will be giving ecommerce merchants free software to manage shopper orders on and off its platform as it extends its reach. The ecommerce giant will be ending monthly costs for sellers using Veeqo, a shipping software it recently acquired and instead offer to them a new, free shipping software. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/16/amazon-to-give-away-shipping-software-to-merchants/) --- Other Marketplace News --- Walmart unveils new virtual fitting rooms In an effort to drive clothing sales, Walmart has launched virtual fitting rooms while competitors reduce spending amid the cost of living crisis. The virtual try-on tool can be used by Walmart customers to virtually measure the clothing items and see how the products would look on them. Shoppers will now be able to see how over 270,000 clothing items on Walmart’s ecommerce site would look on their bodies. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/15/walmart-launches-virtual-fitting-rooms-to-drive-clothing-sales/?utmsource=Retail+Gazette+Subscribers&utmcampaign=2da7f0f8f8-EMAILCAMPAIGN202209150742&utmmedium=email&utmterm=0d23e2768b6-2da7f0f8f8-61040615) THG slashes sales and profit expectations The Hut Group has slashed its forecasts for 2022 as rising interest rates, inflation and energy costs take a toll on consumers. Previously, THG estimated its sales growth to be between 22-25% but after a recent evaluation, has lowered this prediction to between 10-15%. Initial predictions did not take into account the negative effects of ceasing sales in Russia and Ukraine along with the impact that the cost-of-living has had on consumer spending. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/15/thg-slashes-forecast-as-cost-of-living-crisis-hits-consumers-wallets/) --- Other Ecommerce News --- DHL and Post Office team up to provide click and collect services Through a partnership between delivery company, DHL and Post Office, a new click and collect service is to be tested at Post Offices before rolling out to over 1000 branches across the UK. Online shoppers will now have the option of choosing their local Post Office as a collection point, and DHL will fulfil the delivery aspect, opening up networks for both parties. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/14/post-office-partners-with-dhl-express-to-provide-click-and-collect-services/) US consumer watchdog plans to further regulate the BNPL sector The US Consumer Financial Protection Bureau (CFPB) has raised concerns regarding the collection of consumer data and the fast-growing nature of the BNPL sector, which includes companies such as Affirm and Klarna. The CFPB is worried that these companies could be negatively impacting consumers’ financial health and aims to put better regulations in place to ensure consumers are safe and empowered. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/16/us-consumer-watchdog-to-start-regulating-bnpl-sector/) Japanese ecommerce market estimated to grow by 6.9% in 2022 The ecommerce market in Japan, largely dominated by domestic online retailers including Reakuten and Mercari, is set to reach $194.3 billion USD in 2022, after seeing an annual compound growth rate of 5.2% between 2018 and 2021. This makes Japan the fourth leading ecommerce market globally, following China, the US, and the UK. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/13/japan-ecommerce-market-to-grow-by-6-9-in-2022/) Ecommerce brands are spending more on TikTok ads TikTok may soon be surpassing Facebook and Google as the most lucrative advertising channel, with ecommerce brands spending 60% more on TikTok ads in Q2. Facebook is still ahead as the top choice for ecommerce advertisers but only grew by 5.6% from Q1, while Google grew 20.5% in Q2, and Snap declined 10.8% in Q2. [Read more on SearchEngineLand](https://searchengineland.com/ecommerce-brands-spent-60-more-on-tiktok-ads-in-q2-387876)
Sept 20, 2022

4 Ecommerce Marketplace Consultant Must-Haves

Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces. 

Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.

So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.

Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products. 

What is an Ecommerce Consultant?

An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.

An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.

Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.

1. Brand Obsession/Specialization/Passion

At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services. 

2. Proven Results

It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.

3. Wide Range of Marketplace Expertise

It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.

4. Network of Resources

The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.

Achieve Your Ecommerce Goals With Pattern

Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces. 

With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.

Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.