Growing an ecommerce business can get pricey. When you’re selling on Amazon as a 1P seller, you have to cover damage and freight allowance fees as well as base accrual fees. Then you have to pay personnel or an agency for advertising and marketing. Even more costs get tacked on when you start expanding into new markets or channels. Soon, you’re spending more money than you have to.
A better solution is a partnership with an exclusive third party seller like Pattern. Pattern provides you with almost every service you need to grow on ecommerce—this includes marketing, SEO, shipping, customer experience, and marketplace expertise to name a few. Rather than make several different payments, the cost of these services are consolidated into one affordable fee (a lower margin when we buy your product), helping you save money and grow your business more quickly in the process.
Here are some important cost savings to consider as you consider a partnership with Pattern.
Selling in a 1P relationship with Amazon can get spendy, because there are lots of different allowances and fees you have to cover. Amazon charges 3-10% of your Amazon sales for damage allowances and returns, and your base fees alone will cost 12-30%. Even in an insourced 3P relationship, where those fees don’t apply, you’ll end up paying 3-30% for FBA.
When you work with Pattern, you pay nothing to Amazon and your FBA fees are included in your partnership fee. We also cover logistical costs you’ll need to address, like inbound shipping, labeling, customer service, and Amazon error reimbursement.
Most businesses will hire a variety of agencies to grow their business and improve their branding, but for every different agency you work with comes a separate cost you’re having to make upfront for their services. Pattern cuts those costs down or out completely by giving you one source to pay rather than two to five. We also help you save on agency costs because your contractual agreement with us will be for a shorter time period: most Pattern contracts have a sixty day minimum.
Advertising is a key component of ecommerce success. Most brands either pay a third-party service for advertising support at a high cost, or they hire internal staff to manage ads. A Pattern partnership can eliminate the need and cost for both, as we offer campaign management, proprietary optimization technology (Predict), and robust metrics reporting far beyond what Amazon shows in Seller Central. We also give our partners access to a digital shelf for their products and Laddered Destiny keywords. All of this is included in our partnership at no charge.
Our partners are responsible for contributing the marketing spend for advertising efforts.
Pattern doesn’t just save you on Amazon fees. We also help you grow your profits long-term with data analytics, price control, omni-channel growth, and a team of experts who can help you extend your reach internationally when you’re ready to make that step.
Amazon doesn’t provide their 1P sellers with data about their conversion rates, which makes it tricky for brands to grow in that space. At Pattern, we eat, sleep, and breathe data, and we use it to help our brands achieve long-term growth.
A partnership with Pattern gets you data about things like what keywords increase your conversion rates and organic ranking and what how your customers feel about your product. We leverage predictive modeling and A/B testing to show you what works for your listings and what doesn’t. That’s all included in your Pattern bundle through our Predict software.
Wide distribution of your product can lead to unauthorized sellers in the ecommerce space violating your MAP and eroding your pricing online and offline. This can eat away your margins and long-term profits as well as harm your relationship with your authorized distributors.
Pattern gives you the tools to eliminate bad players, get your pricing under control, and enables you to better enforce your policies so that your long-term growth is both sustainable and protected from bad players. That helps you save both online and in your brick-and-mortar channel, because distributors can sell your product without worrying about their margins being cut.
When the time comes to expand your business, Pattern can help you tackle both domestic fronts and international fronts. While a single agency may only have expertise in one marketplace, Pattern has the ability to help you replicate all categories in multiple marketplaces and countries.
These kinds of services get spendy when you outsource them in a 1P or 3P limited relationship, because you’re paying for a variety of specialized services and personnel. At Pattern, we have feet on the ground in the most lucrative international markets as well as experts familiar with marketplaces across all channels where you can grow your business, like Amazon, Walmart, Amazon.UK, Alibaba, and JD.com.
A partnership with Pattern isn’t right for every brand—having more distributors to mitigate risk might be in your best interest, for example—but 97% of the brands we work with continue to work with us beyond their contract date because of what we can do for their business. The opportunity costs of going with a different kind of partnership are simply too great.
Pattern helps brands get additional revenue by cleaning up their channels and increasing their conversion rates by up to 40%. We also get our brands additional margin by helping them gain control on ecommerce.
The resources we offer brands aren’t just designed to clear up space for them on ecommerce. They help our brands become standouts in crowded channels and give them the brand presence customers love and trust.
To learn more about the cost savings you might experience in a partnership with Pattern, contact us using the form below.
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If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.
Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.