2021 International Retail Holidays to Add to Your Calendar

Kevin Lamb

January 19, 2021


Pattern Data Science

January 19, 2021

As the premier partner for global ecommerce, Pattern supports its partners as they grow and expand internationally. Each year brands create their retail calendar to plan for holidays, sales, and promotional events. As our partner brands have expanded globally, this exercise has grown to include international opportunities for sales and promotions.

Many of us are familiar Black Friday and Cyber Monday, and both are becoming increasingly common international commercial holidays. However, we’ll go into detail here on some other important retail holidays and events you may not already have on your retail calendar for 2021. Explore retail holidays by country and and by dates below.

Major 2021 International Retail Holidays by Country


  • Click Frenzy Mayhem, April 20, 2021
  • EOFY Sales (End of financial year), June 2021
  • Black Friday, Nov. 26, 2021

Click Frenzy is a 53-hour sales event that connects the Australia consumer base with the best deals and exclusive offers from retail and brings them to the online marketplace. The End of Financial Year sales (EOFY Sales) happen in June. And of course, Black Friday is also becoming a bigger and bigger sales event in the AU.


  • Chinese New Year, Feb. 12, 2021
  • National Day Golden Week, Oct. 1-7, 2021
  • Singles Day, Nov. 11, 2021

Singles Day in China is the world’s largest shopping event by far. The holiday was originally intended to celebrate those who are not in relationships, but in ecommerce Singles Day is known worldwide for its record-smashing revenue numbers.

Singles day was extended to span 11 days in 2020 and raked in $115 billion USD between sales on Alibaba and JD.com, nearly doubling sales from the previous year. For reference, Cyber Monday sales in the U.S. reached only $10.8 billion this year.


  • Les Soldes, Winter: Jan. 6-Feb. 2, 2021
  • Les Soldes, Summer: June 23-July 20, 2021

Les Soldes is France’s biggest sales event of the year, and happens twice: in winter and then in summer. However, Les Soldes is limited to 6 weeks and dates differ by region.


  • Winter Sales Period, January 2021
  • Summer Sales Period, July 2021

For Germany, there are no solid dates for sales events. However, similar to France, they have seasonal promotions that happen in both the winter and the summer.


Diwali is a major event celebrated in India and other nearby countries, and consequently, is also a time of year when retail spending surges in the region. Ecommerce revenue during the festive season around Diwali in 2020 totalled $6.5 billion USD. Of that, consumer electronics was by far the dominant category, making up 51% of total sales. Mobile shopping surged as COVID-19 caused many to avoid brick and mortar shopping. Downloads for the Flipkart app grew to 3.4 million, a year on year increase of 71%.


  • New Year (Shogatsu), Jan. 1, 2021
  • Valentine’s Day, Feb. 14, 2021
  • Mother’s Day, May 9, 2021
  • Father’s Day, June 20, 2021
  • Ochugen, July 2021
  • Oseibo, December 2021

Ochugen and Oseibo are the traditional gift-giving seasons in Japan. This gift-giving tradition extends to ecommerce as well, with some businesses offering discounts or even giving their employees bonuses.


  • El Día Del Niño (México), April 30, 2021
  • El Buen Fin (México), Nov. 19-22, 2021
  • Children’s Day (Brazil), Nov. 20, 2021

El Buen Fin is a retail event created in 2011 that is always held on the weekend before Mexican Revolution day, which is always the third Monday in November. The event was created in order to stimulate the economy and functions very similarly to Black Friday in the U.S.

Given the need to further stimulate the economy during the COVID-19 pandemic, El Buen Fin was extended during 2020 to last from Nov. 9th through Nov. 20th, with participation from over 60,000 retailers. Revenue generated from El Buen Fin reached $10.9 billion USD in 2019. We would expect that number to grow significantly over $12 billion USD in 2021 given the rise of ecommerce in 2020 and the emphasis on online shopping.

Children’s Day in Brazil is a great example of a commercial holiday, as it was created for the sole purpose of selling kids toys. Children’s Day has grown to become a traditional day to give presents to children of not just toys, but electronics, apparel, and other gifts as well. Revenue data is not widely shared for Children’s day as with the other commercial holidays. However, Children’s day is considered Brazil’s fourth most important commercial Holiday, behind Father’s Day, Mother’s Day, and Christmas.


  • New Year, Jan. 1-8, 2021
  • Defender of the Fatherland Day, Feb. 23, 2021
  • International Women’s Day, March 8, 2021

On Defender of the Fatherland Day, or Men’s Day, it’s traditional for women giving small gifts to their husbands, brothers, male co-workers, etc. Hence, this is a great time for the small electronic categories. In 2020 alone, Ozon, a Russian marketplace, reported a 325% increase in fitness tracker sales and sport watches. However, electronic toothbrushes blew competition out of the water, with a 517% increase in sales.

Saudi Arabia

  • Ramadan, begins April 13, 2021
  • Eid al-Fitr, May 13, 2021
  • Eid al-Adha, July 20-22, 2021
  • White Friday, Nov. 26, 2021

During Ramadan in 2020, online retail sales started increasing 10 days prior to the event and reached a 47% increase at the peak sales period. Sales were 17% above the baseline during the day of Ramadan. Plus, in one study, 61% of respondents in the KSA and 58% in the UAE said they planned to buy gifts during the holiday.

White Friday, the Middle East equivalent of Black Friday, is also held at the end of November and represents a major percentage of overall sales. Some analysts even estimate 2021 White Friday profits at $48.8B. If your brand is in the Middle East, White Friday is definitely a holiday to take advantage of just like you would Black Friday in the U.S.

South Korea

  • Seollal (Korean New Year), Feb. 13, 2021
  • Parents’ Day, May 8, 2021
  • Chuseok, Sept. 20-22, 2021

Covid-19 threw a wrench in many markets, and South Korea was no exception. However, despite this retail sales rose 8.5% YoY in September 2020, and online platforms led the overall growth, with online revenue going up 20% over the month. As with many markets, online shopping went up—14.2% to be exact—that year, while offline shopping declined 0.9%.

United Kingdom

  • Black Friday, Nov. 26, 2021
  • Cyber Monday, Nov. 29, 2021
  • Christmas Period, December 2021

The United Kingdom is the top-ranking country in Europe in terms of retail sales during the holiday season, or “golden quarter” as the November and December holiday sales can sometimes be referred to as. In 2019, the December sales value in Great Britain was $72.4B.

United States

  • Memorial Day, May 31, 2021
  • Prime Day, mid-July 2021
  • Labor Day, Sept. 6, 2021
  • Black Friday, Nov. 26, 2021
  • Cyber Monday, Nov. 29, 2021

Of course, we know that the Covid-19 pandemic disrupted Prime Day sales in 2020, when Prime Day was held on Oct. 13-14 instead of its usual summer dates. However, the date change did little to affect sales growth, as sales went up to $10.4B, a 45.2% increase from $7.16B in 2019. The dates are returned to summer for 2021, and brands would be wise to prep for this giant sales event.

Major 2021 International Retail Holidays by Month


  • Winter Sales Period, January 2021, Germany
  • New Year (Shogatsu), Jan. 1, 2021, Japan
  • New Year, Jan. 1-8, 2021, Russia
  • Les Soldes, Winter: Jan. 6-Feb. 2, 2021, France


  • Chinese New Year, Feb. 12, 2021, China
  • Seollal (Korean New Year), Feb. 13, 2021, South Korea
  • Valentine’s Day, Feb. 14, 2021, Japan
  • Defender of the Fatherland Day, Feb. 23, 2021, Russia


  • International Women’s Day, March 8, 2021, Russia


  • Ramadan, begins April 13, 2021, Saudi Arabia
  • Click Frenzy Mayhem, April 20, 2021, Australia
  • El Día Del Niño, April 30, 2021, México


  • Parents’ Day, May 8, 2021, South Korea
  • Mother’s Day, May 9, 2021, Japan
  • Eid al-Fitr, May 13, 2021, Saudi Arabia
  • Memorial Day, May 31, 2021, U.S.


  • EOFY Sales (End of financial year), June 2021, Australia
  • Father’s Day, June 20, 2021, Japan
  • Les Soldes, Summer: June 23-July 20, 2021, France


  • Summer Sales Period, July 2021, Germany
  • Ochugen, July 2021, Japan
  • Prime Day, mid-July, 2021, U.S.
  • Eid al-Adha, July 20-22, 2021, Saudi Arabia


  • Onam, Aug. 12-23, 2021, India


  • Labor Day, Sept. 6, 2021, U.S.
  • Ganesh Charturthi, Sept. 10, 2021, India
  • Chuseok, Sept. 20-22, 2021, South Korea


  • National Day Golden Week, Oct. 1-7, 2021, China
  • Flipkart Big Billion Festival, Oct. 6-11, 2021, India


  • Diwali, Nov. 4th, 2021, India (also Nepal, Sri Lanka, and others)
  • Singles Day, Nov. 11, 2021, China
  • El Buen Fin, Nov. 19-22, 2021, México
  • Children’s Day, Nov. 20, 2021, Brazil
  • Black Friday, Nov. 26, 2021
  • White Friday, Nov. 26, 2021, Saudi Arabia
  • Cyber Monday, Nov. 29, 2021


  • Oseibo, December 2021, Japan
  • Christmas Period, December 2021, U.K.

Remember that while many of these events fall on a certain day or a certain weekend, the shopping season surrounding them is typically much longer. Additionally, many ecommerce marketplaces will require that promotions and additional inventory be set up far in advance in order to be prepared for the increase in traffic to their sites.

If you’d like Pattern’s global marketplace management team to assist you in cultivating an international ecommerce strategy, reach out for a demo of our services.

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Global Ecommerce Weekly News: 27th September 2022

Global Ecommerce Weekly News: 27th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon drives renewable energy push with 71 new projects Amazon is planning to add 2.7 gigawatts of clean energy capacity through a couple of new projects as the company attempts to use 100% renewable energy by 2025. The ecommerce business will soon have a total of 329 renewable energy projects, generating 50,000 gigawatt hours of clean energy, which is equivalent to powering 4.6 million US homes every year. [Read more on Reuters](https://www.reuters.com/business/sustainable-business/amazon-drives-renewable-energy-push-with-71-new-projects-2022-09-21/) Amazon launches Prime Early Access Sale Amazon is launching a new 2-day shopping event for its Prime members only, beginning on the 11th of October. Across 15 countries, Prime customers will have access to the shopping event, with thousands of deals on offer globall, ranging from fashion to electronics to essentials. The event has the purpose of giving Prime users the chance to spread the cost of items over the winter months, 6 weeks ahead of Black Friday. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/26/prime-early-access-sale/) --- Other Marketplace News --- Shopify unveils new localisation tool Shopify is launching a new localisation tool, called Translate & Adapt, which works with Shopify Markets to offer localisation for sellers who are looking to expand into new markets. The tool translates a user’s online store into different languages, including product pages and information pages. Merchants are also able to create different shipping terms for each market using the new tool, which allows international expansion and offers a more localised consumer experience, unveiling new potential. [Read more on Ecommerce News](https://ecommercenews.eu/shopify-launches-new-localisation-tool/) Etsy is set to invest hundreds of millions into its marketing platform Etsy CEO claims that the company is on route to spend more than $570 million USD on marketing this year. Even during a time of macroeconomic pressure, inflation and rising interest rates, the company is preparing itself and its sellers for the upcoming holiday season and is focused on retaining interest from buyers. [Read more on Yahoo News](https://uk.news.yahoo.com/etsy-600-million-on-marketing-ceo-154054219.html) --- Other Ecommerce News --- Meta looks to cut costs by 10% in the coming months Meta employees are facing job redundancies as the company plans to cut its costs by 10% over the next few months. Meta reported a 22% YoY increase in costs and expenses, totalling over $20 billion USD. The cuts are expected to come in the form of job redundancies as a result of department reorganisations rather than formal layoffs. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/22/meta-to-slash-costs-by-10-over-coming-months/) DHL teams up with Quadient to offer smart locker deliveries in the UK DHL and tech company, Quadient, have partnered to offer smart lockers parcel pick-up throughout the UK. The new contactless, secure locker stations will give recipients more choice and flexibility to receive their parcels at a time and location best suited to them. The partnership plans to install 500 locker stations across the country by the end of 2022. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/21/dhl-partners-with-quadient-to-offer-smart-locker-delivery/) The online fashion market is set to be worth nearly $170 billion USD in 2025 The European online fashion retail market is set to grow 50% by 2025, with an online turnover of $170 billion USD, which is 33% of the retail branch’s total. Cross-border marketplaces prove to be the largest drivers of this growth, with online websites and apps like Vinted largely pushing the market’s online growth. Zalando recently became the largest cross-border fashion retailer/marketplace, responsible for 11.7% of the online market’s share. [Read more on Ecommerce News](https://ecommercenews.eu/online-fashion-market-worth-e175-billion-in-2025/)

How an Amazon SEO Agency Should Be Serving Your Brand

How an Amazon SEO Agency Should Be Serving Your Brand

If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.

Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.

At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise  are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead. 

What is an Amazon SEO Agency?

An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.

A great Amazon SEO Agency partner will:

Prioritize Your Success

Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance

Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS. 

To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.

Provide Detailed Competitive Insight

A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.

It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.

Reduce Your Ad Spend Over Time

Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins. 

Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.

Amazon SEO Optimization and More

As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.

Contact us to learn more about our SEO optimization services.

4 Ecommerce Consultant Must-Haves

4 Ecommerce Marketplace Consultant Must-Haves

Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces. 

Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.

So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.

Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products. 

What is an Ecommerce Consultant?

An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.

An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.

Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.

1. Brand Obsession/Specialization/Passion

At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services. 

2. Proven Results

It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.

3. Wide Range of Marketplace Expertise

It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.

4. Network of Resources

The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.

Achieve Your Ecommerce Goals With Pattern

Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces. 

With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.

Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.