Direct-to-consumer sites have proliferated in recent years. And what's not to love? Higher margins, more data, more control. But when it comes to scaling D2C sites internationally, there's no end to the ensuing complexities. Licensing requirements balloon. Tarriffs, fees, taxes, and regulations compound overnight. Issues arise such as content translation, localization issues, payment gateway requirements, and exchange fees. And these are just infrastructure-related complexities. Distribution and logistical challenges often serve to put the nail in the coffin.
D2C sites can be an incredibly powerful and profitable resource in the eCommerce arsenal. But if not managed proactively and responsively, they can turn into a brand's worst nightmare—especially once brands expand internationally. Sometimes, it's best to partner with a company that knows this space well and can allow brands to focus on doing what they truly do best.