Case Study

Yogi Tea

Yogi blends over 140 spices and botanicals to make 40+ Herbal, Green, and Black wellness teas, each created with delicious flavor and healthy benefits in mind.

Partner SinceFebruary 27, 2018
Websitehttps://www.YogiProducts.com
MarketplacesAmazon U.S., Amazon CA, eBay
Seller CategoryGrocery & Gourmet Food

Key Challenges

Unauthorized seller activity online was resulting in poor customer experience, and Yogi wasn't able to consistently enforce quality controls and brand standards. Yogi needed the ability to control Amazon product listings to ensure accuracy. "We were challenged to meet the ever-changing and increasing demands of ecommerce retailers and shoppers while maintaining quality and brand equity." — Robin Gabel, National Account Manager, Yogi Tea

Unauthorized Sellers
  • Created a poor customer experience.
  • Inability to consistently enforce quality controls and brand standards.
Little Brand Control
  • Yogi needed the ability to more readily control Amazon product listings to ensure accuracy, supporting customers when shopping online.
PARTNERSHIP

Our Approach

First, Pattern's compliance monitoring software Predict identified unauthorized sellers and employed rules-based advertising tools. Then we connected Yogi to legal counsel for assistance removing unauthorized sellers. Finally, a personal Brand Manager became an extension of Yogi's team, helping them enhance the customer experience, increase sales volume, and simplify supply chain, allowing Yogi to move strategic company employees to other key business objectives.


Results

Through our Predict compliance software, over 90% of Yogi Tea sold on Amazon is now coming from Pattern, supporting the customer experience and upholding product quality standards. In addition, Pattern's SEO and Amazon strategies have upped Yogi sales and Yogi's ranking to the top 10 search results.

Compliance & Brand Control
  • Over 90% of Yogi Tea sold on Amazon is now coming from Pattern.
  • Unauthorized sellers are down and listings are uniform.
Variety Pack Creation
  • Pattern created 6-pack bundles of Yogi teas to introduce customers to different product lines and to provide a better introductory size.
SEO Ranking Improvement
  • Within two months of launch, Yogi Tea bundles ranked in the Top 10 search results when searching the broad terms Tea, Herbal Tea, and Tea Variety Pack.
  • Yogi controls the majority of the listings for the keyword “Yogi Tea.”
Variety Pack Success
  • Quick sales growth lead to bundles being featured on Amazon’s “Hot New Releases” page in the top 10 new releases.
  • Variety Pack sales lead to incremental top line revenue growth, accounting for 14% of revenue in December 2019.

AMAZON SEARCH RESULTS

TOP 10

Yogi Tea Sold on Amazon from Pattern

90%

Variety Pack Sales Revenue Increase, Dec. 2019

14%

Controls Majority of Listings for Keyword “Yogi Tea"​

"Yogi Tea"