Swanson Health Products, Inc. Selects Pattern to Accelerate its Business in China

The leading health products brand looks to Pattern to help strengthen its product line-up in China while unifying and localising its ecommerce strategy

London & Hong Kong — Sep. 28, 2022 - Swanson Health Products, Inc. (Swanson Health), a leading vitamins and supplements brand, has partnered with Pattern—the category leader for global ecommerce acceleration—to grow its online business in China.

Swanson Health has offered its leading natural health products to Chinese consumers for over a decade and has now selected Pattern as its master distributor in China to manage the brand’s online sales channels and drive its growth in the world’s largest ecommerce market.

“We are thrilled to be partnering with Pattern,” said Swanson Health Chief Financial Officer Colin Markey. “This change will allow us to have a more streamlined approach globally, especially with third party online platforms, giving us the education and knowledge needed to continue to promote and grow our brand successfully in China.”

The partnership is set to reinforce Swanson Health’s selling proposition in the Chinese market. Pattern’s buy-stock model will expand Swanson Health’s product listings in the market, providing Chinese shoppers with a wider selection of the brand’s leading natural health products. With its local market insights and extensive data expertise, Pattern will help the brand adopt localised and targeted marketing strategies, such as livestreaming and influencer marketing, to provide a shopping experience that meets Chinese customers where they are.

As an ecommerce accelerator and a top Tmall Global service provider, Pattern works closely with high-profile western brands in China to accelerate their online sales. Pattern buys stock from the brands it works with and supports every aspect of trading for their flagship store on an array of global marketplaces, working in a true partnership to drive demand and deliver a world-class experience for discerning Chinese consumers.

“We’re excited to partner with Swanson Health as their master distributor in China,” says Pattern Chief International Officer Chris Vincent. “As the trade partner of choice for leading western brands in China, we’re excited to apply our local experience, data-driven mindset, transparency at work, and ecommerce acceleration platform to help Swanson Health’s growth in this major market and beyond.”

Swanson Health is a global vitamins and supplements brand first and foremost, as well as a manufacturer, distributor, and ecommerce marketer of both their own highly regarded Swanson products as well as many other recognizable national brands. 

Swanson’s world HQ is based in Fargo, North Dakota with an East Coast distribution center in Harrisburg, Pennsylvania and a network of global distribution partners serving over 40 countries worldwide. Swanson was acquired by Swander Pace Capital in January 2016 and the business continues to expand and grow in ecommerce and direct-to-consumer, as well as new channels and locations across the globe.


About Swanson Health

Swanson Health started in 1969 in the heart of America with a mission to offer pure and potent health products at a great value. Over fifty years later, Swanson continues to innovate science-backed vitamins and supplements, healthy home, pantry and self-care products, delivering wellness solutions for mind, body and home.

About Pattern

Pattern is the category leader in global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,200 employees operating from 22 global locations to help leading brands achieve accelerated growth on D2C websites and across global marketplaces—including Amazon, Tmall, JD.com, Lazada, Shopee, and Coupang. To learn more about how we partner with brands to sell their products on marketplaces see www.pattern.com

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