You’ve worked incredibly hard to build your business, developing or sourcing just the right products to appeal to your customers. You painstakingly research pricing and marketing, and you’re ready to start selling on Amazon or another E-commerce platform. At this point it’s time to just let the profits start adding up, right?
While making sales is what ultimately determines your success, there are factors beyond your products themselves that can significantly impact the ability of E-commerce companies to turn all that potential into profits. That’s why it’s vital that you protect your brand, whether you’re a new startup or an industry leader. Here are three reasons to monitor your brand’s performance.
Deliver a Consistent Customer Experience
Consumers today expect that every time they order a specific product manufactured by a specific company it will be the same—not only the product itself, but the packaging, delivery, and their overall purchasing experience. When you can meet their expectations and deliver an experience that is consistent, they form an increasingly concrete view of the brand in their mind. If your brand is quality in their mind, it will remain that way. This is important for every sales model, from manufacturer to Amazon re-seller.
Control Your Online Reputation
The first thing E-commerce companies have to do to make online sales is make it possible for customers to find you. From your website content to SEO rankings, you have to be where your customers are and give them the information they need quickly. Once you have the basics, you can work on more specific goals such as improving Amazon listings, developing effective ad campaigns, and Amazon business intelligence. By taking control of your online reputation, you control the narrative and influence the way others—both people and automated systems like Amazon’s algorithms—think of you.
Your pricing model is one of the most critical components of your entire business. You’ve researched the competition painstakingly, forecasted your ROI, and determined the best places to sell. That can easily be undermined when resellers undercut all this work by reducing prices. In addition to financial damage, the public perception of your brand’s quality can be negatively impacted. You need to maintain consistent pricing across sales platforms for financial success.
How to Protect Your Brand
It’s a challenge to manage all your brand protection services yourself, but fortunately you don’t have to. Pattern can help you with every aspect of your Amazon brand management.
We specialize in Amazon MAP compliance to protect you from price erosion and work with a legal team that specializes in MAP Compliance on eCommerce platforms to back you up.
We work with you to enhance your SEO rankings, including keyword optimization.
We deliver advanced market analytics to support all strategic planning and decision making as an Amazon reseller.
We offer creative services including ad campaign development and product listing support, including Enhanced Brand Content, Amazon A+ Content, product images and descriptions, as well as Helping create your Amazon store page.
We provide distribution support including temperature-controlled storage facilities to support the customer experience.
We help you collect reviews across several eCommerce platforms to improve brand management and raise product visibility.
With millions of sellers across the world competing for attention, you need to protect your brand in order to stand out from the crowd. Pattern’s expertise can take you from sales zero to Amazon hero.
Give us a call today at +1 (888) 881-7576 or fill out the contact form below to find out more about how we can help you.
Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.
Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.