Welcome to our blog series called, “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control.
This week we are highlighting Owlet. Owlet is dedicated to providing innovative baby monitor products that can track a baby's vital signs, giving parents peace of mind. With Pattern's team of ecommerce experts, Owlet’s Amazon Live event upped sales.
See what we accomplished together below and download the case study PDF here.
Since becoming a Pattern partner in 2019, Owlet has taken back control of their ecommerce as they continue to grow. Along with our mission to help brands grow, together with Owlet we decided it was time to step up their game to reach new customers by hosting an Amazon Live event. While Owlet knew that an Amazon Live event would be game changing, they did not have the creative bandwidth to execute the event at the level that would bring in an increase in sales.
Owlet partnered with Pattern to grow their ecommerce presence through an Amazon Live event. To do this, Pattern and Owlet developed a 3 part strategy:
This strategy allowed Owlet's event to run smoothly and provide the maximum growth possible.
1. Building an elaborate set to showcase the products
As part of Owlet’s path to ecommerce success surrounding this event, we created a custom set at our headquarters in Lehi, UT. The set was equipped with a baby crib, two hosts, and Owlet products ready to display.
This short video sample shows some of our setup for Owlet's live event:
2. Digital marketing experts advertising the event
Pattern’s digital marketing experts played a key role in making this event a success. Since this event was combined with an ongoing sale, Pattern’s digital marketers were tasked with promoting both the event and the sale. Pattern experts promoted the event and the sale on Owlet’s social media channels as well as on Amazon.
Since an Amazon Live event can be watched after the actual event is over, Pattern’s team continued to advertise the event throughout the month so that even more new customers could be educated on Owlet’s product.
3. Measuring the success of the event using reporting tools
At Pattern, we consider ourselves to be data fanatics. It was important that we had measurable results to analyze the success of the Amazon Live event. Our digital marketing experts used up-to-date reporting tools and shifted their advertising strategies to follow the data after the event.
Here are some of the key outcomes we measured after the Live event and sale:
After developing an Amazon Live strategy centered around these 3 pillars: building an elaborate set to showcase the products, digital marketing experts advertising the event, and measuring the success of the event using reporting tools, Pattern helped Owlet’s sales, page views, and sessions spike following the Amazon Live event.
Working together in an aligned fashion with Owlet’s team helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win.
Download Owlet’s one page case study here.
If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket.
Schedule a demonstration of the Pattern platform and services here to learn more.
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.