Welcome to our blog series called, “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control.
This week we are highlighting Integrative Therapeutics. Integrative Therapeutics is a nutritional supplements brand focusing on a wellness-driven approach to nutrition together with practitioners. With Pattern's team of ecommerce experts, Integrative Therapeutics increased revenue by 39% in their first year as a Pattern Partner.
See what we accomplished together below and download the case study PDF here.
Before Integrative Therapeutics partnered with Pattern in 2015, there was a plethora of unauthorized sellers affecting Integrative Therapeutics’ Amazon business. These unauthorized sellers were disrupting prices and creating inconsistent product information across the different listings.
Together Integrative Therapeutics and Pattern built a strategy focused on the following pillars:
This strategy would allow Integrative Therapeutics to gain back control of their ecommerce presence.
1. Eliminating unauthorized sellers
As part of Integrative Therapeutics path to ecommerce success, we worked with them to identify unauthorized sellers who were encroaching on their brand control on Amazon.
Pattern’s Predict software helped Integrative Therapeutics discover noncompliant sellers on Amazon and across the other marketplaces on the web. The insight that Pattern’s Predict omnichannel ecommerce software provided helped Integrative Therapeutics identify key contributors to their control problems including channel conflict, price erosion, and inconsistent product listings.
After discovering these unauthorized sellers, Integrative Therapeutics was able to clean up their own distribution network and remove unauthorized sellers, strengthening their brand.
Results of eliminating unauthorized sellers:
Having one authorized seller (Pattern) helped their brand be represented with integrity on Amazon and the other platforms. Through our Predict software, Integrative can monitor key metrics to get an advantage.
“Pattern IS our data provider. Anytime you have insights at your fingertips, it provides an advantage. They always have our back,” said Vicki Petersen, Integrative Director of Digital Experience
2. Providing quality customer service
After signing with Pattern, Pattern took over Integrative’s product distribution on Amazon. This not only included keeping the products stocked in our warehouse and shipping the product but also handling the customer support that goes along with that.
A key part of this strategy included making sure that Integrative’s product was in stock and shipped in a timely manner. Pattern’s warehouse experts handled this part of the strategy while Pattern’s team of customer support specialists handled customer complaints and questions with information provided by Integrative’s team.
Results of providing quality customer service
Pattern's customer service engaged with consumers which ensured a positive brand experience beyond the transaction and promoted repeat customers.
“Pattern has the right people in place who really know the in's and out's of the ecommerce landscape. This allows us to create an innovative team,” said Danielle Thornton, Integrative Direct Commerce Associate.
3. Optimizing product listings and content on Amazon
After gaining control of the marketplace, Integrative Therapeutics worked with Pattern to create product content that would match their brand.
Pattern’s creative team worked on curating quality content (as seen below), including image stacks, A+ content, and an Amazon storefront that elevated the brand, educated the viewer, and improved conversion rate.
Results of optimizing product listings:
After revamping Integrative’s listings and storefront, Integrative saw compound revenue growth of 39% from Jan. 2018 to Jan. 2020. Pattern experts were also able to expand Integrative’s product offerings to Google Shopping.
“Every marketplace has its nuances, and having a partner like Pattern is extremely valuable in navigating the landscape,” said Vicki Petersen, Integrative Director of Digital Experience
After developing an ecommerce strategy centered around these 3 pillars: eliminating unauthorized sellers, providing quality customer service, and optimizing listings and content on Amazon, Pattern has helped Integrative Therapeutics reach new customers and propel them toward a long future of profitable growth.
Working together in an aligned fashion with Integrative Therapeutics’ team helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win.
Download Integrative Therapeutics’ one page case study here.
If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket.
Schedule a demonstration of the Pattern platform and services here to learn more.
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.