Walmart Marketplace is not small potatoes in the world of ecommerce: it’s the second largest online marketplace in the U.S. (with Amazon leading the pack), and it continues to grow rapidly. Walmart’s sales have grown 103% in the past two years, and in August, the company said they anticipate global ecommerce sales will hit $75 billion by the end of the year.
Walmart has become an increasingly valuable platform for ecommerces sellers, and as of last year, there’s one more incentive for brands looking to grow on the platform: the Pro Seller Badge.
The Pro Seller Badge, introduced on the Walmart platform in October 2020, is a “mark of excellence given to top-performing Marketplace sellers,” according to Walmart. It’s essentially Walmart’s version of the Amazon Best Seller Badge, which appears on the Amazon listings of best selling products and bumps them higher in search results. However, Amazon’s badge is a byproduct of ranking factors, while Walmart’s Pro Seller Badge is applied at the seller account level.
Walmart’s Pro Seller Badge appears next to the name of every qualifying seller on the Walmart Marketplace and also appears throughout the customer’s journey across the entire site. That means that a shopper will see a qualifying seller’s Pro Seller Badge whether they’re looking at that seller’s storefront, seeing that seller’s product in search results, viewing that product on a Product Listing, viewing additional sellers pages, or viewing that product in their cart.
Having a Pro Seller Badge is a great way to establish yourself as a leader on the Walmart platform, build buyer confidence and get more visibility for your products. Offers with a Pro Seller Badge are inherently designed to grab consumers’ attention as they search the site, and Walmart will promote Pro Seller accounts in search. That means that having a Pro Seller Badge will boost your impressions and help increase conversion.
Beyond increased exposure and conversion, Pro Seller status tells customers that you can be trusted to provide them with an exceptional experience on the Walmart platform based on your proven record, whether they’re making a purchase or returning one. Your Pro Seller Badge will help them feel comfortable buying from you and confident that their experience with your brand will meet their expectations.
There are almost no drawbacks to having a Pro Seller Badge, if you’re willing to put in the work to maintain it. While the Pro Seller program is still a work-in-progress for Walmart and subject to change, it has a lot to offer brands even just a year out of conception and is a great way for a Walmart Marketplace seller to help differentiate themselves from other sellers.
There are no applications or fees required to get the Pro Seller Badge. If you’re set up as a seller on Walmart Seller Center and actively selling on the Walmart Marketplace, you can start earning your badge.
To earn a Pro Seller Badge, you’ll need to optimize your listings on Walmart.com and follow Walmart Marketplace’s best practices so your brand can meet Pro Seller requirements. Walmart conducts monthly reviews of all seller accounts, and once you’ve met Pro Seller requirements, Walmart will automatically grant badges to your entire catalog.
There are several requirements you’ll need to meet in order to qualify for a Pro Seller Badge.
Current requirements include:
Note that, according to Walmart’s Seller Help, the 90-day on-time delivery and cancellation rates include a 30-day lag to account for shipping, delivery, cancellations, and returns delays.
Requirements for the Pro Seller Badge are subject to change (you can look for updates in the Marketplace Newsletter) as Walmart continues to refine what criteria they’re measuring to drive the best customer experience. Changes to policies will often be accompanied with a~~ ~~grace period so sellers can adjust accordingly.
There are two consistent things you can look at as you work towards your badge:
To maintain your Pro Seller status and badge, you’ll need to comply with Walmart Marketplace policies. It’s that simple. The exciting part is you can tell if you’re meeting the Pro Seller criteria or if you need to improve any of your metrics at any time by checking out your Analytics: Growth Opportunities tab on Seller Center. That will take you to your Listing Quality Dashboard, where you’ll see one of five statuses that shows you where your account stands:
From there, you can clearly identify where you need to focus to improve performance
Pattern is an invaluable partner to have by your side when it comes to getting the benefits of Pro Seller status on Walmart. By selling with us, you get access to the benefits of Walmart Pro and the support and resources of our global team.
Not only are we a Pro 3P Seller on Walmart, but we worked directly with Walmart to help design and test the Pro Seller Badge program before it became publicly available. We know the ins and outs of the Pro Seller program, and we know what it takes to help your brand show up higher in search results, and drive higher buyer confidence and conversion.
More than just selling successfully on Walmart Marketplace, Pattern can assist you on every step of making your omnichannel offering clean and competitive. We’ll optimize your listings across channels, provide you with high quality image stacks, copy, and marketing, weed out obstacles and unauthorized sellers getting in the way of your success, and work hand-in-hand as a partner, not just a seller, to help your brand thrive in the marketplace.
To learn more or talk Pro Seller strategies, contact us today.
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.