Walmart.com’s sales soared during 2020’s Black Friday and Cyber Monday holiday. Black Friday reached $76 million, 100% more than 2019, with Cyber Monday reaching $69 million, 57% over 2019. “Cyber Weekend” totalled $264 million in ecommerce sales.
Pattern’s brand partners have continued to grow their business on Walmart.com this year with a number of significant developments in 2020. Total revenue from Black Friday and Cyber Monday combined grew 76% over 2019, with Black Friday itself growing 106% over 2019. Our brand partners that participated in the holiday shopping weekend last year experienced an average growth of 114% over 2019, with one vitamin and supplement brand having 232% growth year over year.
|Thurs.(Turkey Day)||Fri. (Black Friday)||Sat.||Sun.||Mon. (Cyber Monday)|
|% Change YoY||16%||106%||73%||113%||78%|
This comes as fourteen new brand partners expanded to sell on Walmart.com in 2020, and with a number of current brand partners expanding their catalogs on site. Additionally, our partner brands’ products are easily recognized on the marketplace, distinguished by two new badges in 2020: the new “Fulfilled by Walmart” badging for Walmart’s new WFS program as well as the new “Pro-Seller” badge that has helped instill consumer confidence.
Walmart’s new fulfillment program, WFS, launched earlier in 2020, and Pattern was chosen as a beta seller to help launch the program. Pattern brands saw an instant boost in sales, as the “Fulfilled by Walmart” badge helps increase site visibility and customer confidence in each brand.
Pattern was one of the first sellers on Walmart.com to earn the new Pro-Seller badge, launched in October 2020, and given to top performing, reliable sellers on site. The Pro-Seller badge boosts exposure, increases conversion, and builds trust in your brand.
With the success of Black Friday and the holiday and our ever-expanding assortment on Walmart.com, we expect even more success stories in 2021.
You can learn more about selling on Walmart.com with Pattern by requesting your personalized demo today.
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If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.