Ecommerce is a $6 trillion global market, and it’s growing exponentially. As the market expands, it’s never been more important that brands have a partner that understands how to decode consumer preferences and leverage ecommerce forces to claim their largest possible share of the market. At Pattern, we’ve been helping brands do just that through data-driven product design, branding, and creative—and it’s time to expand.
To guide the continued growth of these services, we are excited to announce the additions of Josh Mendenhall and Beau Oyler to the Pattern C-Suite. Josh, former Pattern VP of Creative, will continue to lead our innovative creative team as Chief Creative Officer. Beau, CEO of Enlisted Design, will join Pattern’s C-Suite as Chief Design Officer.
Beau will continue to lead Enlisted Design—a recent Pattern acquisition and an award-winning industrial, branding, graphic, and packaging design firm—while taking on additional responsibilities central to helping us scale design as a service for brands.
To capture their maximum share of the global ecommerce market, brands need to continually take their strategy, product, and creative to the next level. Often, brands are under-resourced or don’t have access to the right data to execute on informed design and creative at a high level and at a global scale.
When brands do have the resourcing, it’s often siloed and misses out on the potential synergies that can be achieved when those services are data-driven and integrated with the rest of their online retail offering. We didn’t think that was right.
Pattern provides expertly crafted creative, design, and branding services for our partners. That starts with having the best-in-class branding and product designers and ends with producing the best-in-class design deliverables. From optimized image stacks to video, and A+ Content to compelling ads, Pattern sets ecommerce brands apart from the pack.
Our design team, led by Beau, can help you start your product design and branding for a tangible, “WOW” brand experience from the very beginning. It’s one thing to have an effective ad, but it’s another to provide an intuitive, elegant product. We believe in creating both for a strong, consistent user experience.
Every consumer gets one first experience with a brand, and Pattern’s team will ensure that the first experience with your brand isn’t just positive, but is also memorable. But the customer journey doesn’t have just one single interaction with the product or digital asset. So we focus on weaving brand-centric creative and user-appealing design into your branding strategy for every encounter.
Our creative team, led by Josh, can help you maximize brand equity by aligning with your team on the ecommerce creative experience for consumers across the entire lifecycle. From beautiful awareness ads to optimized A+ Content, and informational videos to image stacks that capture the brand story, we believe consistent creative, branding, and design take your brand the extra mile.
We cover the full gamut of design services your brand will need for success. The best part? We never charge for it. We believe in true partnership, and that means using our resources to help you execute your brand strategy. Our designers, videographers, and product design team work to be completely aligned with your messaging and target audience for results that make everyone happy.
Pattern solves the ecommerce design needs we see in the industry by combining true partnership with a full-service strategy. Pattern is the only company in the world set up to vertically integrate data-driven design with global ecommerce acceleration, and we want you to benefit from it.
If you’re looking for world-class ecommerce creative and design for your products, imagery, and brand journey, Pattern is your solution. Request your demo today.
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If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.