To say ecommerce is a big opportunity for brands is an understatement—the ecommerce industry is on pace to do $6 trillion in sales in 2024. So, where do you start? Brands are inundated with dozens of sales-driving opportunities on a variety of marketplaces, both domestic and international, making it tricky to navigate.
Additionally, there is no one-size-fits-all approach for marketplaces. Brands need a unique strategy of and robust knowledge for each, not to mention adequate bandwidth to support their products. In reality, expanding to marketplaces can quickly become overwhelming.
At Pattern, we understand how tricky ecommerce marketplaces can be and how your ecommerce resources are often overloaded. As an ecommerce accelerator, we partner with brands to provide expertise and resources across many areas of ecommerce, including creative and advertising, SEO optimization, and logistics & fulfillment for marketplaces.
We have the experience and technology to identify high-quality opportunities, and to help you capitalize on them for long-term profitability. Check out how we helped DivaCup become a Walmart best selling brand with one ad campaign.
DivaCup, a menstrual product company challenging the period status quo, was selling on Walmart.com and wanted to drive more brand awareness and traffic on the marketplace. Simultaneously, Walmart was launching an online campaign that focused on health, wellness, and beauty products. Timed to the “Resolutions Season” between the year-end holidays and fresh-start of the new year, the New Year, New You campaign was a perfect fit for DivaCup.
The campaign was free for brands to join, and featured a rotating catalog with a maximum of 3 pages of products per category, giving selected brands better visibility. To participate, brands had to have high-demand, quality products with a 3-star or higher rating on Walmart.com. Brands also had to pick participating products wisely, as each seller was limited to submit 100 items.
In gearing up for the campaign, Diva met most of the requirements—they were a wellness brand, had 4.5 stars, and provided high-quality products. But, the brand ran into issues getting certain products listed correctly on Walmart. Due to a miscommunication regarding intellectual property rights, the products that would benefit the most from the campaign had listing issues making them ineligible.
Luckily, Diva could rely on their existing ecommerce partner, Pattern, to overcome the previous missteps and prep for the campaign.
With help from Pattern’s experienced brand managers and Walmart experts, Diva created an account with Walmart’s Brand Portal and made Pattern their authorized Walmart seller. Pattern was then able to work with our Walmart account executive and Case Team to resolve the issue with getting products listed. As their authorized seller, we launched Diva’s products on Walmart.com, created up-to-date image stacks, stocked up on the participating products, and placed two Diva products in the New Year, New You campaign.
After Pattern helped Diva overcome the logistical and administrative hurdles of launching products and preparing for the campaign, the brand’s participation in the New Year, New You promotion massively increased their Walmart sales. In addition to the selected products’ sales more than tripling during the campaign, both products saw approximately 2000% growth in sales, month over month, after the campaign ended.
With Pattern’s help, DivaCup was able to join the New Year, New You promotion, build brand awareness, and drive consistent traffic to their Walmart.com listings.
Expanding to new marketplaces takes time and expertise, and Pattern provides the experience, strategic and creative resources, and proprietary tools to help you grow profitability. Whether you want to take advantage of promotional campaigns or launch successfully on a new marketplace, Pattern can help you make the most of every opportunity.
Ready to explore marketplace opportunities? Schedule a consultation today.
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If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.