Get up to date with this week's ecommerce headlines from around the globe.
Amazon opens first Irish warehouse in Dublin
Amazon has unveiled its first Irish fulfilment centre in Dublin, the first of its kind in Ireland, and is expected to create 500 jobs. The ecommerce giant has said the new warehouse promises to decrease delivery times for Irish Amazon customers and will heighten the presence of the company in the market.
Amazon fulfils direct from brand stores to offer same-day delivery
Amazon has launched a new fulfilment option allowing Prime members to shop for products from local stores and have them delivered on the same day. The initiative has taken off in the US in over 10 cities, with initial partners including Superdry, Diesel and PacSun. Other brands are offering users an option to buy online with Amazon and collect in store.
Amazon acquires Roomba manufacturer for $1.7bn
Amazon has made a deal to purchase the manufacturer of Roomba for $1.7 billion USD. Roomba is a vacuum brand and is one of the highest selling robot vacuums on the marketplace. Roomba will join Alexa and Ring doorbell as the company expands its home system offerings.
Ebay beats revenue estimates on sales and earnings
Ebay has outperformed in terms of its revenue expectations, as a new focus on luxury items and collectibles is improving sales and traffic to the website.The company recently launched a 31,000 square foot Ebay Vault, where collectors are able to store valuables, monitor their market value and sell them to other buyers.
Alibaba lays off 10,000 employees to cut costs amid falling sales
Alibaba has allegedly laid off 9241 employees as expenses rise in other areas and sales slow. This marks the company’s first drop in payroll size since 2016, highlighting the urgency to cut costs as it faces regulatory and economic challenges. Alibaba Chairman has said that the company plans on employing over 5000 new graduates in this year.
Facebook to close down its live shopping feature
Facebook has decided to shut down its live shopping program to focus more on Reels, its short-form video content in an attempt to keep up with Tik Tok to hold Gen-Z’s attention. The company is also ending the ability to create product playlists or tag products on the site.
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Entering the ecommerce landscape is a huge undertaking for any brand—it usually requires a large investment in resources and expertise to really be successful. Any brand can quickly get in over their heads trying to navigate the nuances of SEO, fulfillment and logistics, distribution control, listing optimization, and meeting the numerous other requirements and administrative tasks to show up well on marketplaces.
Unfortunately, because it’s so easy for third party, gray market, and unauthorized sellers to obtain and sell products online, many brands find themselves pressured to execute an ecommerce plan without the right resources to succeed on marketplaces and their other channels.
So, for brands looking to enter the ecommerce space or improve their current and future performance, it makes sense to partner with an ecommerce consultant.
Pattern’s global presence and proven success with hundreds of brands has allowed us to develop highly effective ecommerce consulting services. We can guide your brand to navigate issues both large and small in marketplaces worldwide. To maximize your ecommerce efforts, you’ll need to understand what an ecommerce consultant does and how to select one who drives the right value for your brand and products.
An ecommerce consultant is a specialist in the ecommerce space who can give you personalized guidance on how to market your products and grow their presence on digital marketplaces.
An ecommerce consultant should be able to analyze your brand, audience, category, opportunity, and current roadblocks and help you understand how to utilize your resources (or what resources are missing) to be most effective in capturing your opportunities in the ecommerce space.
Not sure how to evaluate a consultant? Here are 4 key attributes to look for as you make your choice.
At Pattern, we prioritize brand obsession for a reason—we know that a brand-centered mindset makes a crucial difference in the outcomes and results our partners achieve. So in our experience, when you begin your search for an ecommerce consultant, it’s important to look for a partner who is specialized in ecommerce, invested in the product, and passionate about helping brands build and improve their strategies. Typically, this means finding someone that consults exclusively for ecommerce marketplaces, rather than choosing a consultant who offers many different services.
It’s also important to avoid choosing a consulting partner who can’t deliver the right experience for your brand. The best indication of whether your potential consultant can do that is to review their history, data, and results with other brands. Ask if they’ve helped others in your selling category, if they’ve solved specific issues your brand is facing, and why they feel you are a good fit. The key is to leave the conversation feeling confident that you understand your consultants’ capabilities and whether or not they match up with your needs.
It’s best to pick a consultant who knows how to guide a brand onto and through multiple marketplaces worldwide. You’ll want to take a look at your long-term strategy and think about the regions and platforms you’re currently on and where you might want to take your brand in the future. If your consultant is truly great at what they do, they’ll be able to help you perform well enough with your current product roadmap that it’ll be a no-brainer to expand your presence at the right time.
The most effective partnership with an ecommerce consultant will be able to give you both recommendations and point you to solutions for making those changes in your planning, processes, and execution. Your time and money is valuable, so you want to make sure that you’re spending it as efficiently as possible as you follow your consultant’s advice. So, before you commit to an ecommerce consultant, ask about the resources and concrete solutions they typically recommend to the brands they work with.
Finding an ecommerce consultant that checks the boxes can be a difficult task. At Pattern, our entire focus and drive centers around giving brands the tools and resources they need to succeed on domestic and international ecommerce marketplaces.
With over 100 global ecommerce consultants across 10 global offices, we have the right tools to partner with brands across the world to achieve better ecommerce success. We give specialized advice, then make sure our partners have all the adequate SEO, social media, CRM, Amazon multi-channel fulfillment services, and ecommerce outsourcing services they need.
Interested in ecommerce consulting services? Set up a call here to learn what Pattern can do for your brand on global marketplaces.