Get up to date with this week's ecommerce headlines from around the globe.
Tmall Luxury Pavillion launches personal shopping livestream feature
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Alibaba’s luxury platform, Tmall Luxury Pavillion, has launched a one-on-one livestreaming feature on its platform.
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The feature will offer the customers of luxury brands a personalised shopping experience, connecting customers with sales associates and allowing the customers to try items on virtually.
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The experience is meant to mimic what is offered in-store by harnessing the power of AR and VR while shopping.
Twitter testing new in-app shopping feature
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Social platform Twitter has announced it is beta testing a new feature called Twitter Shops, allowing brands to sell products on their profiles.
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The feature will be free to use and will allow users to browse products and make purchases within the platform.
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Twitter Shops is currently only available to select brands in the US.
Skechers to open store in the metaverse
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Global footwear brand Skechers is opening its first store in the metaverse, filing trademarks and signing a lease to allow the company to sell its goods virtually within the Fashion District of Decentraland.
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The virtual store will be largely experential, as the brand embraces new, creative ways of engaging Skechers customers.
Shopify and Shippo enter partnership
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Shopify, an ecommerce platform, and Shippo, an ecommerce shipping platform, have announced they have entered a partnership.
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The move will enhance Shopify’s shipping capabilities within the European market and provide the platform with access to high-end shipping logistics and technology.
Rihanna’s Savage x Fenty considering IPO
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Lingerie and fashion brand Savage x Fenty, founded by singer Rihanna, is reportedly considering an initial public offering.
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The listing could be worth up to $3 billion USD, as the company enters talks with financial advisors of next moves.
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Originally launched online, Savage x Fenty has found great success and is now expanding its offering by opening a number of physical retail locations across the US, with rumours of European expansion plans in the future.
Two-factor authentication becomes mandatory for online retailers in the UK
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Strong Customer Authentication (SCA) has become mandatory in the UK for online retailers, with two-factor authentication now a requirement to facilitate purchases.
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Barclays has revealed data that suggests retailers who aren’t fully compliant could be potentially losing up to £3.64 million each per day, as 43,000 transaction were declined last month during the purchase process.
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The move was made to protect customers from fraudulent purchases and is the biggest piece of anti-fraud legislation since chip and pin was introduced in 2006.