If your business is growing and you’re finding more and more need for support on various responsibilities, you’re probably asking yourself if you should hire contractors, new employees, or a specialized agency to help. An agency has expert experience after all, but does that extra support only help temporarily?
An agency can do a lot for your ecommerce brand when you’re in a tight spot: they can give you specialized advice, relieve some of the pressure on your team, and help you expand your brand presence in exciting new areas. Most businesses overwhelmingly choose to work with agencies when they’re trying to grow their brand, but are agencies really worth it? Or are they only a short-term solution for your brand’s needs?
The cold, hard reality of working in ecommerce is that having only two or three pairs of hands to get the job done doesn’t cut it anymore. Ecommerce is too big and it’s too complex, with a myriad of moving parts to manage. Can you really expect a single employee to manage multiple product SKUs on multiple marketplaces using multiple advertising platforms, and be extraordinary at all of it? This mindset is what contributes to ecommerce teams being overworked.
When you only have the time and manpower to focus on one area of ecommerce, fires—like disparate data or price erosion—will inevitably start in other areas of your ecommerce. And when that happens you’ll somehow have to find the time and resources to put them out. By the time you get around to it, there’s a good chance the issues have escalated or solidified. That’s why working with one or more agencies makes so much sense. Agencies can be a fix to some of these issues.
Brands who hire outside agencies to take care of things like marketing or social media find themselves saving a significant amount of time on hiring, training, and onboarding their own staff to do this work, as well as simply managing the staff themselves. Agencies, in many ways, act like co-parents for your brand: they take much of the load off your shoulders so you can get back to business and bring home the bacon.
You might be an expert at web development, and maybe your teammates are marketing mavens. But, no matter how talented your team is, there are always going to be elements of your business that fall outside of your expertise or that you don’t have the resources to do yourself. Agencies address the issue of siloed expertise by giving you a professional outsider’s eye on key elements of your business. There are agencies for your marketing, your advertising, your product images, your copy, individual marketplaces, international marketplaces—you name it! There’s an agency for everything. Agencies know their stuff, and they do it well so you don’t need to worry about it.
When sales are stagnating and you’re running out of ideas on how to improve, an agency can give your brand the juice it needs to get back in the game. Agencies supply brands with resources, sounding boards, and creative new perspectives on how they can grow. They also may have experience in proven strategies that you hadn’t considered, or didn’t know existed. The right agency can be a valuable addition for your ecommerce team.
Even though there are very valuable benefits to working with an agency, a traditional agency isn’t always a one-and-done solution for your brand’s long-term needs. At best, an agency can take care of your immediate needs, bump your sales, and partner with you for long-term success. At worst, an agency can become an absolute money pit for your brand and do the exact opposite of what you hired it to do.
Entering into a contractual agreement with just one agency may cost you several thousand dollars per month for several years, and most ecommerce teams end up having to hire more than one agency to manage their brand. When costs pile up, soon your CEO is wondering what they hired you for in the first place if you are outsourcing so many responsibilities. They’re also questioning why they’re spending so much for services that aren’t driving significant profit. That’s a bad position for you and your team to be in.
Unfortunately, agency fees aren’t the only costly thing about them. Agencies have disparate interests that can create a lot of friction and ultimately interfere with your profits as well. While you’re concerned with growing your brand long-term, a traditional agency can be more incentivized to get in, drive quick results, and get out, even if they’re not spending your money in the most efficient or effective ways possible. Traditional agencies will almost always look after their interests first, making them the wrong fit for your needs.
One thing that can be said about keeping all of your ecommerce grunt work in-house is that you can remain fairly consistent in your messaging, because it’s easier to keep everyone on the same page. Your team knows your brand better than anyone.
Once you outsource to an agency, you’re working with an entirely different body that, like we mentioned previously, has different incentives, systems, and goals than you do. More agencies means more meetings, which means more planning, different reporting formats, and more paperwork. In your efforts to create less work for your team, you may unintentionally create more headaches.
But don’t give up yet. While traditional agencies can have some faults, there’s a more effective and inexpensive option for your brand. And this option can get you long-term growth, save your brand money, and impress your boss, all while you give your overworked ecommerce team the chance to breathe. That option is Pattern.
Pattern puts a twist on the typical ecommerce team and agency relationship by centralizing everything you need for your brand that you’d otherwise hire an agency to take care of—marketing, advertising, SEO, shipping and packaging, product design, marketplace expertise, D2C, we do it all! With our myriad of experts working on your brand, you can work with one ‘agency’ for everything instead of several agencies for individual areas.
We use extensive data analysis to find and address the pressure points wearing out your ecommerce team, too, so you can get back in business. The best part? All of these services are included when your brand partners with Pattern. But now you’re thinking, how much will this cost me? If agencies are expensive and Pattern is an upgrade, this is a pricey solution, right? Wrong.
We believe in helping you succeed, and we’re so confident we can drive results that we pay you. We buy your inventory, take on the risk, worry about the product advertising, sales, and fulfillment, and then we look to the future to see how we can help you even more. And because we assume the risk, we can’t succeed unless you succeed. We don’t just take your product and run, we collaborate with your brand strategies, needs, and goals so that everyone can win.
A Pattern partnership is a lasting and supportive relationship. We invest heavily in your brand and put in the work to help you nail your long-term strategy and growth, not just benefit from short and gimmicky sales spikes. You don’t have to worry about investing tens of thousands of dollars into a partnership that keeps your team busy with ineffective projects and doesn’t ultimately get your brand where it should be. At Pattern, we pay you first and we only win when you do.
Get a demo today and see for yourself why Pattern had a 100% retention rate in 2020.
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If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.