Welcome to our blog series called “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control.
This week we are highlighting some of our baby product brands.
See what we accomplished with these brands below and download the case study PDF here.
Brands in the baby product industry are not immune to the challenges that ecommerce presents. The Pattern model can help solve these problems and help baby product brands grow.
Let’s chat about each of the pillars and discuss the outcomes we achieved working together with these brands.
1. Eliminating unauthorized sellers
We worked with these brands to identify unauthorized sellers who were threatening their control on Amazon and disrupting their prices.
This strategy is centered around using Pattern’s Predict software that helped the brands uncover all of their current noncompliant sellers across Amazon. The visibility that Pattern’s Predict omnichannel ecommerce software provided helped the brands identify key contributors to their control problems including channel conflict, price erosion, and inconsistent product listings.
After using Predict, these brands were able to clean up their distribution network and remove unauthorized sellers causing channel conflict and price erosion.
2. Executing new creative content
After gaining back control and expanding their reach, the brands work with Pattern to create product content that would match their high quality brand.
Pattern’s creative team worked on curating quality images and videos that educated the viewer and eventually led to a huge increase in sales.
A key part of this strategy is making all of the product listings and content consistent across the brand’s listing. Eliminating unauthorized sellers helped with this initially but creating content that was on brand really unified all of the product listings.
3. Improving advertising efforts
After improving these brands’ content, Pattern experts worked on overhauling the brands’ advertising efforts. This included a wide variety of strategies all focus around data-driven results.
After developing an ecommerce strategy centered around these pillars: eliminating unauthorized sellers and optimizing images and content, Pattern has helped baby product brands reach new customers and propel them toward a long future of profitable growth.
Working together in an aligned fashion with the brands’ teams helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win.
Download the one page case study here.
If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket.
Schedule a demonstration of the Pattern platform and services here to learn more.
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If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.