This past week, top brand leaders gathered at Pattern’s quarterly Executive Acceleration Forum (EAF) to learn from each other and collaborate on solutions, wins, and trends in global ecommerce. Executives and industry experts discussed everything from common pain points and goals to international growth strategies, leaving all more enlightened and empowered to improve outcomes in the digital selling space.
As the world’s foremost ecommerce accelerator, Pattern has the data, analytics, technology, and expert teams necessary for brands to win and expand on digital marketplaces like Amazon, Walmart +, Tmall, JD.com, Mercado Libre, and others. EAF is a chance for us to share our insights and resources, learn from top executives, and empower brands to make the most of their ecommerce business. Below, you can sample some of last week’s topics and findings to get inspired on accelerating your own ecommerce strategy.
Throughout the forum, executives were able to ask questions about common issues and hear others’ solutions. Here are some of the questions we heard the most:
How can I gain brand control on digital marketplaces?
What can I do to improve my Amazon reviews?
How can I maximize the efforts of my small ecommerce team?
How do I get rid of unauthorized Amazon sellers?
What can I do to fix poor omnichannel pricing?
How should I go about expanding my brand internationally?
What can I do to combat counterfeit products?
How can I sell more on Amazon?
Attendees shared their most important ecommerce goals with the group, such as:
Learn strategies from other leaders
Grow product sales/profits
Gain omnichannel brand control
Optimize 3P selling on Amazon
Expand product offerings
Gain more positive customer reviews on Amazon
Stay ahead of ecommerce trends and strategies
Explore international ecommerce
Better manage distributors and sellers
As brands connected throughout the event, certain topics rose to the surface of many discussions and questions. Leaders were most interested in talking about:
The ins and outs of a successful Amazon ad strategy
How to better determine true ROAS
Handling leaky distribution from long-term distributors and sellers
What it takes to be successful on Tmall
How to choose between a 1p and 3p Amazon relationship
Practical ways to identify and eliminate unauthorized sellers
What commingling is and strategies for fixing it
Many of our presentation topics and conversations during the Executive Acceleration Forum echo what we hear from brands time and time again: it’s tough to excel in ecommerce. Teams are under-resourced, struggling to grow revenue and get control on marketplaces, and want better ways to succeed internationally.
Pattern specializes in growing brands on worldwide digital marketplaces. We know ecommerce, and how to leverage data and technology to drive your performance with a dedicated team of experts who are passionate about helping you achieve success.
If you’re having similar challenges with similar goals as our EAF attendees, set up a call with us here.
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If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.
Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.
At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead.
An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.
A great Amazon SEO Agency partner will:
Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance.
Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS.
To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.
A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.
It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.
Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins.
Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.
As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.
Contact us to learn more about our SEO optimization services.