Webinar Recap: Accelerate Your Marketplace Presence With WFS

Tiffany Milar

June 4, 2021

The retailer Walmart first opened up in 1962 with a simple mission: to offer customers the highest quality merchandise at the lowest price. And now, they’re continuing to pursue that mission by extending their reach via ecommerce with Walmart Fulfillment Services (WFS).

Here’s everything you need to know about WFS and how it can help Pattern brand partners win more sales:

What is Walmart Fulfillment Services (WFS)?

As part of their focus on ecommerce these past recent years, Walmart has released their own fulfillment platform called Walmart Fulfillment Services (WFS), which makes it simple for their merchants to deliver orders efficiently.

The program’s goal is to help merchants automate fulfillment so they can focus on what matters most: selling and marketing their products. Here’s how it works in four simple steps:

  1. Your store first ships their merchandise to one of Walmart’s WFS centers.
  2. Walmart will store, pick, pack, and ship orders for you when products are purchased.
  3. Your orders will be delivered within two days across all US states.
  4. Walmart will then handle all of the customer care and returns for your brand.

For your products to qualify for WFS, there are going to be a couple of requirements to respect. The criteria looks as follows:

  • You must be shipping your products to Walmart Fulfillment Centers in the US
  • Your product must not weigh more than 30 pounds
  • You can’t deliver any perishable or regulated products
  • Maximum product dimensions are 25″ x 20″ x 14″

4 benefits of WFS for your Amazon business

Walmart Fulfillment Services offer many opportunities for businesses to manage their store and sell more goods on Walmart’s marketplace. Here are the main benefits that come from taking advantage of WFS:

1. Simple pricing for businesses

WFS comes with a simple pricing structure that only comes with a fixed monthly fulfillment and storage price estimated on your product’s shipping weight to make life easier for merchants.

It means that stores will be able to easily offer Walmart customers low, competitive prices on their products. You also won’t have to go through countless estimations to determine how much you’ll pay to deliver orders.

2. Drive more product sales

Each order delivered via WFS comes with trusted “Shipped by Walmart” tagging and Buy-Box wins. According to Walmart, they increase sales growth by up to 50% due to boosting the customer’s trust.

**3. Wide range of support **

WFS comes with various resources to help stores on their journey. For example, you’ll get access to phone support and strategic advisory services seven days a week. This eliminates stress as you can get the answers to any question you might have on your orders or the fulfillment process, at any time.

Stores also get help from Walmart in terms of account management. The platform will provide you with custom recommendations on the best ways to optimize your business for growth and scalability.

4. Seamless customer service, returns, and replacements

Customer service can be challenging and take a toll on your schedule. That’s why Walmart does the hard work for you by managing all of your customer inquiries, refunds, and returns.

How working with Pattern helps you get the most out of WFS

WFS offers new ways for Pattern’s brand partners to win big on Walmart and has helped us boost our total Walmart sales. Here’s how Pattern’s connection to WFS is going to help widen your reach and drive more sales:

Create the best product listings on Walmart

Generating traffic to your product pages is just the first step. If you want to generate sales and conversions, creating product listings to get customers to pull the trigger will be essential. The aspects that drive a successful product listing include:

  • Content: How descriptive is your listing? From your product images to descriptions, everything needs to be as accurate as possible on the product page.
  • Offer: How competitive is your offer? Aspects that influence the value of your offer include shipping prices, speed, and in-stock rate.
  • Performance: How great is your customer performance? For example, you need to take into account the speed of your responses and your brand’s policy adherence.

By optimizing each of these three aspects, you’ll be on your way to create better product listings. But to make things even easier for our partners at Pattern, we have an algorithm that makes it simple to understand the power of your product listing.

Walmart Product Listing

Our platform assigns a percentage out of 100 to determine the quality of your product listing. From there, you can go back to your listing and use the data to improve your score. Even boosting your listing score by 10% could make a significant difference to your conversions.

Keep everything in your store in-stock

Another factor that influences the success of your business on Amazon is how well you can manage inventory. After all, you can’t sell a product if you don’t have an item available to sell in the first place.

Going out of stock frequently can harm your customer satisfaction and brand reputation. Retailers lose over $1 trillion in sales and revenue each year to stock-outs alone. Walmart itself admits to losing around $3 billion in yearly sales because of stock-outs.

The issue with inventory management is that it involves a lot of repetitive, manual work. Being able to forecast product demand accurately is also not an easy task due to the unpredictable nature of ecommerce.

That’s why Pattern helps manage their inventory and prevent stock-outs more effectively through our WFS Inventory Dashboard. You get access to all relevant data on your inventory, such as your predicate average GMV and the amount of money you lost due to stock-outs.

Manage WFS Inventory

By keeping track of all this data in one place, you’ll instantly know when it’s time to reorder an item that’s running out of stock. You’ll also be able to adapt your inventory based on product demand.

Analyze your performance and identify trends ahead of time

To drive the best results on Walmart, you need a clear idea of your store’s performance: what sales are you generating? Are there areas of weakness that you can improve?

Also, keep in mind that things in ecommerce are constantly changing quickly. For example, a simple viral Tik Tok video could instantly make one of your products unprecedentedly popular.

With Pattern’s sales dashboard, we provide you with 24/7 data on everything going on within your store. You’ll get a clear picture of whether or not your store is winning.

WFS Sales Performance Dashboard

If you’re not happy with the results, it’s not the end of the world. You can always take a step back to understand what is holding you back so you can improve. You can also look at the details of each of your items and identify which are your top-performing and worst-performing products.

The sales dashboard allows you to keep track of trends that are causing spikes in sales. From there, you can start preparing your inventory to keep up with the new demand.

Take your Walmart business to new heights with WFS

Walmart Fulfillment Services (WFS) make delivering your orders to customers a quick and easy process. And by partnering with Pattern, you can maximize the service and step up the customer experience on Walmart even more.

To learn more about Pattern’s services for Walmart businesses, request your demo today.

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Amazon's Sponsored Product ads
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What Are Amazon’s Advertising Products? Sponsored Product, Brand, & Display Ads

What Are Amazon’s Advertising Products? Sponsored Product, Brand, & Display Ads

Utilizing Amazon sponsored ads can be a smart way for a brand to drive greater traffic to a product listing and start increasing sales. While many brands still struggle to manage their advertising strategies, 30% of Amazon brand sellers increased their advertising budgets in 2022. As ecommerce executives (or even on the nose with VPs of ecommerce?)  approve their 2023 advertising budgets, it may be worth it to take a look at Amazon’s advertising products and the benefit they may have on increasing conversions. 

​​Pattern is the premier ecommerce accelerator with all of the expertise, data-driven insights, and technology brands need to gain control on Amazon and maintain their competitive niche. We know the high value of and how to utilize Amazon’s advertising products to drive the most traffic and conversions to benefit and accelerate your brand.

Here are Amazon’s three main advertising products you should know about in order to drive listing traffic to your products and increase conversions: 

For a brand executive who is selling their product on Amazon, you may not already know the differences between campaign type, so we will walk you through the differences and uses for each of these three ad campaigns.

Sponsored Product Ads

Sponsored Products are a mid-funnel advertising strategy that gives visibility to products above the top organic listings (see example below). This strategy uses custom keywords to get products in front of the consumers who are searching for them, however it can be used to capture new audiences as well.These cost-per-click (CPC) ads require no additional copy or images, but usually receive the most interaction of the campaigns and need to be monitored closely.

As you can see, these ads look just like an organic listing, however they say, “Sponsored,” on them. These types of ads can be especially effective forms of advertising because they tend to blend in with the organic results around them. With Sponsored Products, you can get your products in front of qualified customers who are searching for your product in such a way that doesn’t make them feel like they are being served an advertisement.

Sponsored Brand Ads

Sponsored Brand Ads are a top-of-funnel brand awareness tool and function on keywords. This ad format helps show a customer what they may be in need of and where to get it.  Commonly used to promote product lines or best sellers, a Sponsored Brand ad shows up as a banner above the search results (see example below). This type of ad requires that the brand showcase at least three separate products.

Unlike other campaigns used on the Amazon platform, Sponsored Brand ads require ad copy and a unique logo. These ads also can take customers to a custom landing page, or a page on the brand store, that way they get a clear and overall picture about who your brand is, what other products you sell, and why they can trust your brand

Sponsored Display Ads

Sponsored Display ads can be a tactic for top, middle, or bottom of the advertising funnel due to its varying targeting abilities. Although most commonly found under the bullet points of a detail page, these ads can also show in emails, newsletters, and even more locations off platform.

Unlike the previous ad campaigns discussed, sponsored display ads can target shopping behaviors, like repeat purchasers, similar product purchasers, and even people who viewed the detail page but did not buy. Sponsored Display ads help customers discover your brand, drive awareness, and create loyalty. 

The example above shows just one of the many placements Sponsored Display has.

Accelerate Your Sponsored Products With Pattern 

Rather than competing with each other, each of the three sponsored ad products focus on a different section of the sales funnel, allowing you to target your customers and hit your sales numbers, all while edging out possible competitors. When brands use these advertising campaigns, they can better optimize their ad budget to improve ROAS and build revenue. 

At Pattern, we have all the resources to help your brand build successful advertising and digital marketing campaigns on Amazon so you can increase traffic and conversions, which will in turn increase your revenue

Global Ecommerce Weekly News: 27th September 2022
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Global Ecommerce Weekly News: 27th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon drives renewable energy push with 71 new projects Amazon is planning to add 2.7 gigawatts of clean energy capacity through a couple of new projects as the company attempts to use 100% renewable energy by 2025. The ecommerce business will soon have a total of 329 renewable energy projects, generating 50,000 gigawatt hours of clean energy, which is equivalent to powering 4.6 million US homes every year. [Read more on Reuters](https://www.reuters.com/business/sustainable-business/amazon-drives-renewable-energy-push-with-71-new-projects-2022-09-21/) Amazon launches Prime Early Access Sale Amazon is launching a new 2-day shopping event for its Prime members only, beginning on the 11th of October. Across 15 countries, Prime customers will have access to the shopping event, with thousands of deals on offer globall, ranging from fashion to electronics to essentials. The event has the purpose of giving Prime users the chance to spread the cost of items over the winter months, 6 weeks ahead of Black Friday. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/26/prime-early-access-sale/) --- Other Marketplace News --- Shopify unveils new localisation tool Shopify is launching a new localisation tool, called Translate & Adapt, which works with Shopify Markets to offer localisation for sellers who are looking to expand into new markets. The tool translates a user’s online store into different languages, including product pages and information pages. Merchants are also able to create different shipping terms for each market using the new tool, which allows international expansion and offers a more localised consumer experience, unveiling new potential. [Read more on Ecommerce News](https://ecommercenews.eu/shopify-launches-new-localisation-tool/) Etsy is set to invest hundreds of millions into its marketing platform Etsy CEO claims that the company is on route to spend more than $570 million USD on marketing this year. Even during a time of macroeconomic pressure, inflation and rising interest rates, the company is preparing itself and its sellers for the upcoming holiday season and is focused on retaining interest from buyers. [Read more on Yahoo News](https://uk.news.yahoo.com/etsy-600-million-on-marketing-ceo-154054219.html) --- Other Ecommerce News --- Meta looks to cut costs by 10% in the coming months Meta employees are facing job redundancies as the company plans to cut its costs by 10% over the next few months. Meta reported a 22% YoY increase in costs and expenses, totalling over $20 billion USD. The cuts are expected to come in the form of job redundancies as a result of department reorganisations rather than formal layoffs. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/22/meta-to-slash-costs-by-10-over-coming-months/) DHL teams up with Quadient to offer smart locker deliveries in the UK DHL and tech company, Quadient, have partnered to offer smart lockers parcel pick-up throughout the UK. The new contactless, secure locker stations will give recipients more choice and flexibility to receive their parcels at a time and location best suited to them. The partnership plans to install 500 locker stations across the country by the end of 2022. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/21/dhl-partners-with-quadient-to-offer-smart-locker-delivery/) The online fashion market is set to be worth nearly $170 billion USD in 2025 The European online fashion retail market is set to grow 50% by 2025, with an online turnover of $170 billion USD, which is 33% of the retail branch’s total. Cross-border marketplaces prove to be the largest drivers of this growth, with online websites and apps like Vinted largely pushing the market’s online growth. Zalando recently became the largest cross-border fashion retailer/marketplace, responsible for 11.7% of the online market’s share. [Read more on Ecommerce News](https://ecommercenews.eu/online-fashion-market-worth-e175-billion-in-2025/)

How an Amazon SEO Agency Should Be Serving Your Brand
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How an Amazon SEO Agency Should Be Serving Your Brand

If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.

Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.

At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise  are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead. 

What is an Amazon SEO Agency?

An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.

A great Amazon SEO Agency partner will:

Prioritize Your Success

Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance

Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS. 

To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.

Provide Detailed Competitive Insight

A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.

It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.

Reduce Your Ad Spend Over Time

Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins. 

Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.

Amazon SEO Optimization and More

As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.

Contact us to learn more about our SEO optimization services.