25 Tips to Increase Sales on Amazon

Stacie Larsen

October 14, 2021

Picture this: You’re brand new to Amazon. You’re confident you have a stellar product, and you know it will be successful if you can just get more people to find their way to your listing and click “Add to Cart.” But you’re not sure which steps to take or where to direct your resources to increase traffic and conversion.

Now take a moment to consider a slightly different scenario: You’ve been selling on Amazon for a while, but you’re not seeing your sales increase like you hoped they would. Maybe you’re starting to lag behind competitors or your sales have hit a wall. Your customers love your product once they get it, but for some reason, you’re still not achieving your target Amazon conversion rates.

For most brands, the scenarios above aren’t difficult to picture. Developing a product and launching your brand are mammoth tasks, but they’re still just starting points in your journey to ecommerce success. To truly achieve your ecommerce potential, you must also increase and maximize your Amazon sales. Below are 25 expert-curated tips to help you do just that:

1. Enroll in Amazon Brand Registry

Enrolling in Amazon’s Brand Registry is a crucial first step for any brand selling on Amazon, as it unlocks additional marketing tools and advantages within the platform. Since Amazon automatically removes counterfeit listings that mimic those of registered brands, the brand registry also acts as additional brand protection.

2. Publish only high-quality images

Your product listings should be what we call “retail-ready,” with a key element being your image stack. Since customers can’t touch or feel your product on ecommerce like they can in a retail store, images should mimic the retail experience as much as possible. Images should include lifestyle photos that help customers see themselves with your product and photos that show your product from all angles and clearly demonstrate the size.

3. Add video elements to your listings

Most brands don’t take advantage of the opportunity to add videos to their product listings, giving brands who do use video an edge over the competition. According to one study cited by Feedvisor, incorporating video on an Amazon landing page can increase conversion by 80%. To maximize your resources, you can reuse video elements in your listings, advertising, and social media content.

4. Conduct keyword research

It’s critical to know which keywords matter to your audience and what potential customers are typing in Amazon’s search bar to find a product like yours. Once you know which keywords to target, incorporate them in your listing title, bullet points, description, and backend keywords. Doing so helps boost your product ranking and improve SEO.

5. Incorporate A+ Content into each product listing

A+ Content, which is only available to registered Amazon brands, gives brands the opportunity to add visually rich content below the fold on their Amazon listings. Doing so reduces your bounce rate, reinforces brand equity, improves mobile optimization, and helps you rise above competitors.

6. Engage with customers through customer questions and answers

Amazon customers can ask product questions directly on Amazon listings. Review these questions often, both to answer them and to revisit your listing description to preemptively address these concerns for future customers. You can also use trends you see in your product reviews to enhance your listing content. If customers frequently praise a certain aspect of your product that isn’t included in your product description, update your product description to include it.

7. Update your product to respond to customer needs

Your customer feedback shouldn’t just influence your product listing but also your product itself. Adjust your product or packaging to meet the needs of your audience. For example, if customers complain in reviews or returns about how you package your product, you should be adaptable enough to update your packaging to keep customers happy.

8. Solicit customer reviews

While many customers heavily rely on reviews to make a final purchasing decision, it’s against Amazon’s rules to offer incentives for customers to leave a product review. However, you can still solicit customer reviews through Amazon. We recommend all brands do so. Having more reviews—preferably positive ones—lends your brand more credibility.

9. Consider participating in Amazon Vine

Even though you can’t send customers free products in return for a review, you can boost your reviews through the Amazon Vine program. Through this program, vendors can send their products to Amazon, which in turn sends them to invited customers (called “Vine Voices”) who will provide an honest and unbiased review of the product.

10. Win the Buy Box

Conversion happens in the Buy Box. If you’re not consistently winning the Buy Box, it will be impossible to increase your sales. You can read more about the Buy Box here, but a good general tip is that providing the best customer service and value for your product will help you win the Buy Box.

11. Launch an ad campaign

When you’re just starting out, you won’t be organically ranking on Amazon. An ad campaign can help drive initial traffic to your listing, which will increase sales on Amazon and help your product eventually rank organically. We recommend starting with a sponsored product campaign, then adding a sponsored brand campaign, and eventually targeting video campaigns.

12. Establish price consistency

Your product should be priced the same across all platforms. Otherwise, you run the risk of losing the Buy Box on Amazon or burning bridges with other online sellers. Establishing and enforcing a MAP policy can help your brand achieve pricing consistency.

13. Utilize FBA

By using FBA, your products qualify for Amazon Prime—a huge selling point for customers. Selling through Prime can also help boost your product ranking, putting your product in front of even more shoppers. FBA also simplifies selling logistics for you, gives qualifying products the option of Subscribe & Save, and provides your products with the fastest shipping available.

14. Sign up for Subscribe & Save

Like we mentioned above, qualifying brands who use FBA can also enroll their products in the Subscribe & Save program, which gives customers a discount for signing up for recurring purchases of your product. We’ve seen this program to be a great way to increase sales on Amazon through repeat business and a loyal customer base.

15. Prioritize a good inventory history

Focus on having a solid inventory history and a consistently healthy inventory. Avoid going in and out of stock frequently, since this is detrimental to your account health and will make it more difficult for your brand to win the Buy Box.

16. Respond to customers quickly

Amazon judges you as a seller, in part, by how quickly you respond to your customers. Set a goal to respond to all customers within 24 hours. Doing so will show Amazon that you’re a reliable seller and make it more likely for you to win the Buy Box. Solid customer service will also help improve your product rankings and reviews.

17. Host an Amazon Live stream

Amazon Live allows you to host a live stream where you can feature your product in real-time and connect with your customer. It also helps you build a brand following on Amazon. One of our partner brands saw a 10% increase in sales during the week of their Amazon Live event. The brand’s best-seller ranking also increased by 70% during the week of the event.

18. Run promotions

Consider offering a coupon, Lightning Deal, or Deal of the Day to give customers a discount on your product. These promotions are especially effective for holidays and special events but can be used year-round. Any short-term discount can help temporarily increase sales.

19. Work with influencers

Shoppers look to their trusted social circles—including social media influencers—to make their purchasing decisions. Working with influencers is a powerful tactic for many brands, especially when paired with a promotion. At Pattern, we’ve seen great results when running a Deal of the Day discount on the same day we contract with an influencer to promote a product.

20. Build your own social media presence

Focusing on your brand’s own social media presence is important, too. Publishing quality content on social media, including reels on Instagram or YouTube videos, can reinforce the message you’re communicating on Amazon.

21. Publish on Amazon posts

Amazon Posts—social media outside of social media—is a free way to drive impressions and increase sales. Posts are viewed directly on Amazon’s platform and are very similar to an Instagram post with an image, text, and product link. Amazon encourages brands to use lifestyle-led imagery to maintain their presence on the platform.

22. Invest in off-platform advertising

Amazon loves when you drive outside traffic to your Amazon listings. Using Google, Pinterest, Reddit, Facebook, or other social ads are all great options to drive additional traffic to your listings.

23. Initiate email marketing campaigns

Email marketing campaigns are another off-platform strategy that can increase Amazon sales. Consider sending a campaign to your existing customer base to inform them about products or promotions on Amazon. If you don’t have an existing email list, you can run social ads that offer a digital product or discount in exchange for a customer’s email.

24. Curate an Amazon Storefront

Creating an Amazon storefront that tells your brand’s story can help you reinforce your brand and connect with your customers. When you have a sale running, your Amazon Storefront helps you put all your sale products in one spot. Your storefront can also be an effective landing place for your sponsored brand ads.

25. Expand internationally

Once you’ve reached your selling potential in your target market, it’s time to consider expanding to international Amazon markets. While expansion may not be a good choice for every brand, it’s worth considering if you have an international audience eager to buy your product.

How can Pattern help?

When you’re maxing out your time and resources to keep your day-to-day business running smoothly, it can be difficult to find the time to implement any strategies to increase Amazon sales, much less all 25 that have been listed here. It requires a skilled team, an abundance of time, and a significant amount of money to perfect your listings, social media presence, customer service, and more.

That’s why we’re here. Partnering with Pattern is like clicking the “easy” button for ecommerce. As a leading ecommerce accelerator, we take the guesswork and logistics off of our partners’ plates, making it easy for our brands to focus on what matters most.

Everything listed above can be simplified by partnering with us and accessing our marketplace management services. Our expert creative teams can handle your product listings, armed with data that shows exactly what works and what doesn’t. Our international teams throughout the globe make internationalization as smooth and easy as possible for brands ready to expand. Our proprietary software makes ecommerce reporting, keyword research, ad campaigns, and shipping logistics simple and effective.

The best part? We offer all our services at no extra cost to you, since as your partner, we’re just as motivated to see your brand succeed as you are. Interested in learning more? Get in touch with our team today.

Explore Our Ecommerce Resource Library

Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.

Amazon's Sponsored Product ads
Blog

What Are Amazon’s Advertising Products? Sponsored Product, Brand, & Display Ads

What Are Amazon’s Advertising Products? Sponsored Product, Brand, & Display Ads

Utilizing Amazon sponsored ads can be a smart way for a brand to drive greater traffic to a product listing and start increasing sales. While many brands still struggle to manage their advertising strategies, 30% of Amazon brand sellers increased their advertising budgets in 2022. As ecommerce executives (or even on the nose with VPs of ecommerce?)  approve their 2023 advertising budgets, it may be worth it to take a look at Amazon’s advertising products and the benefit they may have on increasing conversions. 

​​Pattern is the premier ecommerce accelerator with all of the expertise, data-driven insights, and technology brands need to gain control on Amazon and maintain their competitive niche. We know the high value of and how to utilize Amazon’s advertising products to drive the most traffic and conversions to benefit and accelerate your brand.

Here are Amazon’s three main advertising products you should know about in order to drive listing traffic to your products and increase conversions: 

For a brand executive who is selling their product on Amazon, you may not already know the differences between campaign type, so we will walk you through the differences and uses for each of these three ad campaigns.

Sponsored Product Ads

Sponsored Products are a mid-funnel advertising strategy that gives visibility to products above the top organic listings (see example below). This strategy uses custom keywords to get products in front of the consumers who are searching for them, however it can be used to capture new audiences as well.These cost-per-click (CPC) ads require no additional copy or images, but usually receive the most interaction of the campaigns and need to be monitored closely.

As you can see, these ads look just like an organic listing, however they say, “Sponsored,” on them. These types of ads can be especially effective forms of advertising because they tend to blend in with the organic results around them. With Sponsored Products, you can get your products in front of qualified customers who are searching for your product in such a way that doesn’t make them feel like they are being served an advertisement.

Sponsored Brand Ads

Sponsored Brand Ads are a top-of-funnel brand awareness tool and function on keywords. This ad format helps show a customer what they may be in need of and where to get it.  Commonly used to promote product lines or best sellers, a Sponsored Brand ad shows up as a banner above the search results (see example below). This type of ad requires that the brand showcase at least three separate products.

Unlike other campaigns used on the Amazon platform, Sponsored Brand ads require ad copy and a unique logo. These ads also can take customers to a custom landing page, or a page on the brand store, that way they get a clear and overall picture about who your brand is, what other products you sell, and why they can trust your brand

Sponsored Display Ads

Sponsored Display ads can be a tactic for top, middle, or bottom of the advertising funnel due to its varying targeting abilities. Although most commonly found under the bullet points of a detail page, these ads can also show in emails, newsletters, and even more locations off platform.

Unlike the previous ad campaigns discussed, sponsored display ads can target shopping behaviors, like repeat purchasers, similar product purchasers, and even people who viewed the detail page but did not buy. Sponsored Display ads help customers discover your brand, drive awareness, and create loyalty. 

The example above shows just one of the many placements Sponsored Display has.

Accelerate Your Sponsored Products With Pattern 

Rather than competing with each other, each of the three sponsored ad products focus on a different section of the sales funnel, allowing you to target your customers and hit your sales numbers, all while edging out possible competitors. When brands use these advertising campaigns, they can better optimize their ad budget to improve ROAS and build revenue. 

At Pattern, we have all the resources to help your brand build successful advertising and digital marketing campaigns on Amazon so you can increase traffic and conversions, which will in turn increase your revenue

Global Ecommerce Weekly News: 27th September 2022
Blog

Global Ecommerce Weekly News: 27th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon drives renewable energy push with 71 new projects Amazon is planning to add 2.7 gigawatts of clean energy capacity through a couple of new projects as the company attempts to use 100% renewable energy by 2025. The ecommerce business will soon have a total of 329 renewable energy projects, generating 50,000 gigawatt hours of clean energy, which is equivalent to powering 4.6 million US homes every year. [Read more on Reuters](https://www.reuters.com/business/sustainable-business/amazon-drives-renewable-energy-push-with-71-new-projects-2022-09-21/) Amazon launches Prime Early Access Sale Amazon is launching a new 2-day shopping event for its Prime members only, beginning on the 11th of October. Across 15 countries, Prime customers will have access to the shopping event, with thousands of deals on offer globall, ranging from fashion to electronics to essentials. The event has the purpose of giving Prime users the chance to spread the cost of items over the winter months, 6 weeks ahead of Black Friday. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/26/prime-early-access-sale/) --- Other Marketplace News --- Shopify unveils new localisation tool Shopify is launching a new localisation tool, called Translate & Adapt, which works with Shopify Markets to offer localisation for sellers who are looking to expand into new markets. The tool translates a user’s online store into different languages, including product pages and information pages. Merchants are also able to create different shipping terms for each market using the new tool, which allows international expansion and offers a more localised consumer experience, unveiling new potential. [Read more on Ecommerce News](https://ecommercenews.eu/shopify-launches-new-localisation-tool/) Etsy is set to invest hundreds of millions into its marketing platform Etsy CEO claims that the company is on route to spend more than $570 million USD on marketing this year. Even during a time of macroeconomic pressure, inflation and rising interest rates, the company is preparing itself and its sellers for the upcoming holiday season and is focused on retaining interest from buyers. [Read more on Yahoo News](https://uk.news.yahoo.com/etsy-600-million-on-marketing-ceo-154054219.html) --- Other Ecommerce News --- Meta looks to cut costs by 10% in the coming months Meta employees are facing job redundancies as the company plans to cut its costs by 10% over the next few months. Meta reported a 22% YoY increase in costs and expenses, totalling over $20 billion USD. The cuts are expected to come in the form of job redundancies as a result of department reorganisations rather than formal layoffs. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/22/meta-to-slash-costs-by-10-over-coming-months/) DHL teams up with Quadient to offer smart locker deliveries in the UK DHL and tech company, Quadient, have partnered to offer smart lockers parcel pick-up throughout the UK. The new contactless, secure locker stations will give recipients more choice and flexibility to receive their parcels at a time and location best suited to them. The partnership plans to install 500 locker stations across the country by the end of 2022. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/21/dhl-partners-with-quadient-to-offer-smart-locker-delivery/) The online fashion market is set to be worth nearly $170 billion USD in 2025 The European online fashion retail market is set to grow 50% by 2025, with an online turnover of $170 billion USD, which is 33% of the retail branch’s total. Cross-border marketplaces prove to be the largest drivers of this growth, with online websites and apps like Vinted largely pushing the market’s online growth. Zalando recently became the largest cross-border fashion retailer/marketplace, responsible for 11.7% of the online market’s share. [Read more on Ecommerce News](https://ecommercenews.eu/online-fashion-market-worth-e175-billion-in-2025/)

How an Amazon SEO Agency Should Be Serving Your Brand
Blog

How an Amazon SEO Agency Should Be Serving Your Brand

If you’re in the global ecommerce space, you are most likely aware of Amazon, and probably selling your products on the marketplace. With over $470 billion in sales in 2021 alone, Amazon stands as the third largest company in the world based on revenue. The ecommerce giant is a household name in the U.S. and working hard to grow its market share across five continents worldwide.

Having your products available on Amazon and being competitive there, though, are definitely two different things. If you want to really succeed on Amazon, you’ll need specialized insight into how Amazon works and how to make it work for you. So, for many brands, it’s a great idea to work with an Amazon Search Engine Optimization (SEO) agency.

At Pattern, Amazon SEO optimization service is one of our key competencies. We understand that technology, data-driven insights and expertise  are the most important tools brands can leverage to win top listing spots on digital marketplaces. With expert teams and years of experience, we help brands conquer the Profitability Death Spiral as they compete with other products and sellers online. We offer Amazon SEO agency services as a core solution to brands that need more resources to get ahead. 

What is an Amazon SEO Agency?

An Amazon SEO agency serves brands by improving their products’ rank and listing performance on Amazon. They make strategic decisions about ad spending and placement that lead to higher traffic, conversions, and revenue for ecommerce brands.

A great Amazon SEO Agency partner will:

Prioritize Your Success

Unfortunately, many Amazon SEO agencies profit in unfair ways from your brands’ perceived success based on the ROAS numbers they provide. This is done through including branded search terms in ROAS reports, which naturally skew listing performance

Let’s say, for instance, your brand is called “Annie’s” and you sell lollipops. Your brand has a very high likelihood of winning the top listing spots on Amazon for lollipop search terms that are paired with “Annie’s,” your brand name. So, SEO agencies will spend your ad money on those terms and report a very high ROAS. 

To avoid scenarios like these, it’s best to look for an agency that either calculates their profits on metrics other than your ROAS scores or weighs branded search terms differently in the performance metrics reports. Regardless of your Amazon SEO agency’s cost structure, you should align onbranded search terms before committing to a scope of work.

Provide Detailed Competitive Insight

A great indicator of a high-quality Amazon SEO agency is the level of insight they can provide into your competitors’ listing positioning and how it compares to yours. Data fanaticism is so important at Pattern that we’ve developed proprietary technology to display this exact information with precise detail for every brand we work with. In fact, you can find our free version here to see how you compare to some of your top competitors based on ASIN.

It’s certainly possible to improve your Amazon search performance with blind spending strategies. But a truly great solution will help you to know where your dollars are at their most powerful and competitive.

Reduce Your Ad Spend Over Time

Amazon’s A10 algorithm prioritizes customer satisfaction—it wants to show consumers the best products that align with their search intent to improve conversions and sales. So, the best way to gain momentum on Amazon is to work on incremental wins. 

Improving your performance on more obscure search terms that align with your customers’ search intent is a great way to increase ROAS for the long term. A10 will reward your success with better rankings on higher-volume search terms and the virtuous cycle can help you conquer your most-coveted listing spots. And the best part? This process of gaining momentum, if done right, will naturally decrease your ad spend over time as Amazon recognizes your value and works with you to keep your products at the top of consumers’ search results.

Amazon SEO Optimization and More

As an Amazon SEO specialist, Pattern knows how to help your brand win better success for long-term profitability on Amazon. With our data-driven tools and brilliant teams of ecommerce experts, we help brands with listing management, content optimization, Amazon ad strategies, and more.

Contact us to learn more about our SEO optimization services.