Meet the MENA Pattern Team

Our growing team of global ecommerce experts in the Middle East works together as a seamless unit to ensure our brands’ profitable ecommerce growth.

Pattern MENA Team


Chris Vincent

Chief International Officer

David Quaife

General Manager MENA

Samrat Sengupta

Principal Consultant

Oscar Perales

Head of Digital Marketing - MENA

Lara Jelowicki

International Director

Joanna Perry

Global Head of Marketing

Pattern Global Executive Leadership


David Wright

CEO / Co-Founder

Melanie Alder

Chief Investment Officer / Co-Founder

Jason Wells

Chief Technology Officer

Jed Brunson

Chief Information Officer

Jeff Jarvie

Chief Financial Officer

John LeBaron

Chief Revenue Officer

Josh Baran

Chief Brand Officer

Josh Mendenhall

VP of Creative

Sarah Beard

Director of Human Resources

Merline McGregor

General Manager Australia/New Zealand

Nicola Hollow

General Manager Europe

Arthur Cheung

General Manager Greater China