How to Get the Walmart Pro Seller Badge

George Hatch

December 15, 2021

 

JT Conover

December 15, 2021

Walmart Marketplace is not small potatoes in the world of ecommerce: it’s the second largest online marketplace in the U.S. (with Amazon leading the pack), and it continues to grow rapidly. Walmart’s sales have grown 103% in the past two years, and in August, the company said they anticipate global ecommerce sales will hit $75 billion by the end of the year.

Walmart has become an increasingly valuable platform for ecommerces sellers, and as of last year, there’s one more incentive for brands looking to grow on the platform: the Pro Seller Badge.

What is the Pro Seller Badge on Walmart?

The Pro Seller Badge, introduced on the Walmart platform in October 2020, is a “mark of excellence given to top-performing Marketplace sellers,” according to Walmart. It’s essentially Walmart’s version of the Amazon Best Seller Badge, which appears on the Amazon listings of best selling products and bumps them higher in search results. However, Amazon’s badge is a byproduct of ranking factors, while Walmart’s Pro Seller Badge is applied at the seller account level.

Walmart’s Pro Seller Badge appears next to the name of every qualifying seller on the Walmart Marketplace and also appears throughout the customer’s journey across the entire site. That means that a shopper will see a qualifying seller’s Pro Seller Badge whether they’re looking at that seller’s storefront, seeing that seller’s product in search results, viewing that product on a Product Listing, viewing additional sellers pages, or viewing that product in their cart.

What are the benefits to having a Pro Seller Badge?

Having a Pro Seller Badge is a great way to establish yourself as a leader on the Walmart platform, build buyer confidence and get more visibility for your products. Offers with a Pro Seller Badge are inherently designed to grab consumers’ attention as they search the site, and Walmart will promote Pro Seller accounts in search. That means that having a Pro Seller Badge will boost your impressions and help increase conversion.

Beyond increased exposure and conversion, Pro Seller status tells customers that you can be trusted to provide them with an exceptional experience on the Walmart platform based on your proven record, whether they’re making a purchase or returning one. Your Pro Seller Badge will help them feel comfortable buying from you and confident that their experience with your brand will meet their expectations.

What are the cons of being a Pro Seller?

There are almost no drawbacks to having a Pro Seller Badge, if you’re willing to put in the work to maintain it. While the Pro Seller program is still a work-in-progress for Walmart and subject to change, it has a lot to offer brands even just a year out of conception and is a great way for a Walmart Marketplace seller to help differentiate themselves from other sellers.

How to get the Pro Seller Badge

There are no applications or fees required to get the Pro Seller Badge. If you’re set up as a seller on Walmart Seller Center and actively selling on the Walmart Marketplace, you can start earning your badge.

To earn a Pro Seller Badge, you’ll need to optimize your listings on Walmart.com and follow Walmart Marketplace’s best practices so your brand can meet Pro Seller requirements. Walmart conducts monthly reviews of all seller accounts, and once you’ve met Pro Seller requirements, Walmart will automatically grant badges to your entire catalog.

What are the Pro Seller requirements?

There are several requirements you’ll need to meet in order to qualify for a Pro Seller Badge.

Current requirements include:

  • Your overall 90-day Delivery Defects rate needs to be less than or equal to 10%
  • Your seller-related 90-day Cancellation Defects rate needs to be less than or equal to 2%
  • At least 70% of your trending catalog (or top-moving SKUs) must have a listing quality score greater than or equal to 60% (your listing quality score is a standard by which Walmart judges how well you’re building and maintaining your items in the Walmart Marketplace, i.e. listing content and discoverability, how compelling your offer is in the marketplace as well as your ratings/reviews)
  • You must have had at least 100 orders or more in a rolling 90-day timeframe
  • You must have no Trust and Safety or Performance Standard violations
  • Your account needs to have been active for at least 90 days

Note that, according to Walmart’s Seller Help, the 90-day on-time delivery and cancellation rates include a 30-day lag to account for shipping, delivery, cancellations, and returns delays.

Requirements for the Pro Seller Badge are subject to change (you can look for updates in the Marketplace Newsletter) as Walmart continues to refine what criteria they’re measuring to drive the best customer experience. Changes to policies will often be accompanied with a~~ ~~grace period so sellers can adjust accordingly.

There are two consistent things you can look at as you work towards your badge:

  • Your listing quality: is your product description clear, concise, and clean? Are your images high quality? Are there enough images? Is your product listed under the right category? Is your pricing competitive? Is your title optimized for search?
  • **Your post-purchase quality: **are you delivering products on time, or are you failing to get customers’ purchases to them by the guaranteed delivery date? Is your returns process seamless or a little rocky? What are customers saying about you in their reviews and how might that be impacting your Pro Seller status? Focusing on your customer experience will help your brand across the board.

How do you maintain your Pro Seller status?

To maintain your Pro Seller status and badge, you’ll need to comply with Walmart Marketplace policies. It’s that simple. The exciting part is you can tell if you’re meeting the Pro Seller criteria or if you need to improve any of your metrics at any time by checking out your Analytics: Growth Opportunities tab on Seller Center. That will take you to your Listing Quality Dashboard, where you’ll see one of five statuses that shows you where your account stands:

  • Locked: this means you cannot currently access the Pro Seller Badge program because your account has not been active for 90 days after onboarding.
  • Become a Pro Seller: this status means you’re on your way to getting the badge and shows you the criteria you have met thus far and when the next refresh cycle is.
  • **You are a Pro Seller: **once you’ve met Pro Seller qualifications, you’ll receive that you’ve been badged as well as the date that you received the badge.
  • Pro Seller Badge at risk: this means that though you may have received the Pro Seller badge during a previous cycle, you’re falling below Walmart’s criteria and may no longer qualify during the next cycle.
  • You’re Ineligible: this means you are no longer eligible to participate in the Pro Seller program.

From there, you can clearly identify where you need to focus to improve performance

Get the benefits of Pro Seller with Pattern

Pattern is an invaluable partner to have by your side when it comes to getting the benefits of Pro Seller status on Walmart. By selling with us, you get access to the benefits of Walmart Pro and the support and resources of our global team.

Not only are we a Pro 3P Seller on Walmart, but we worked directly with Walmart to help design and test the Pro Seller Badge program before it became publicly available. We know the ins and outs of the Pro Seller program, and we know what it takes to help your brand show up higher in search results, and drive higher buyer confidence and conversion.

More than just selling successfully on Walmart Marketplace, Pattern can assist you on every step of making your omnichannel offering clean and competitive. We’ll optimize your listings across channels, provide you with high quality image stacks, copy, and marketing, weed out obstacles and unauthorized sellers getting in the way of your success, and work hand-in-hand as a partner, not just a seller, to help your brand thrive in the marketplace.

To learn more or talk Pro Seller strategies, contact us today.

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Sept 6, 2022

Global Ecommerce Weekly News: 6th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon announces new inventory and distribution service, AWD Amazon has launched Amazon Warehousing and Distribution (AWD), providing inventory and distribution services to its sellers as a means of addressing current supply chain issues. AWD is now available for sellers using Fulfilment by Amazon (FBA), i.e. outsourcing their fulfilment to the platform. Amazon has plans to expand the service outside the platform in 2023. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/02/amazon-introduces-new-service-to-help-solve-supply-chain-challenges/) Amazon Web Services (AWS) launches in the UAE AWS, Amazon’s cloud-computing platform offering, has launched its second region in the Middle East and now provides its services in the UAE. The move will now allow anyone in the UAE who utilises cloud technologies to harness AWS’s advanced platforms and APIs. An estimated $11 billion USD is expected to be added to the UAE’s GDP thanks to the implementation, with an average of 6,000 external vendor jobs to be created annually. AWS is now available in 87 zones across 27 regions, with sights set on expanding further across Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/30/amazon-web-services-launches-region-in-uae/) --- Other Marketplace News --- Lazada to launch in Europe Alibaba-owned ecommerce platform Lazada is set to launch in Europe, marking a refreshed internationalisation push from the company. The move follows toughening economic conditions and performance in Southeast Asia, advancing the need to tap overseas markets. In Europe, Lazada will face tough competition from giants like Amazon and Zalando. Lazada’s exact entry strategy is to be confirmed and will be reliant on macroeconomic and market conditions, according to Lazada CEO James Dong. [Read more on DigitalCommerce360](https://www.digitalcommerce360.com/2022/09/01/alibabas-lazada-to-take-on-amazon-zalando-in-europe-push/) Chinese ecommerce giant Pinduoduo to launch cross-border platform in the United States Pinduoduo, a Chinese ecommerce giant rivalling Alibaba and JD, has announced it will be launching a new cross-border ecommerce platform. The marketplace is set to launch in the United States next month, as part of the company’s larger push into new markets. Pinduoduo found success in China thanks to its rock-bottom price offerings and harnessing of social commerce marketing, emulating strategies similar to fast-fashion giant Shein. [Read more on Yahoo Finance](https://uk.finance.yahoo.com/news/pinduoduo-launch-international-e-commerce-034129263.html) Alibaba launches its biggest B2B sales event, ‘Super September’ China ecommerce giant, Alibaba, has now launched its month-long B2B sales event ‘Super September’. The event provides 40 million buyers and 200,000 suppliers with the ability to connect on the platform, showcasing a ‘virtually unlimited’ number of products. The event hopes to foster new cross-border business relationships to tackle supply chain challenges currently faced by businesses. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/alibaba-launches-super-september-b2b-sales-event/) --- Other Ecommerce News --- Klarna’s losses quadruple in first half of 2022 BNPL provider, Klarna, has reported losses of $581 million USD for the first half of 2022. This figure is almost four times larger than a year earlier, where $129 million USD in losses were reported. The company attributes the losses to employee costs, technology investments, and rising credit losses. Klarna’s figure reporting comes amidst worsening economic conditions, fresh legal and regulatory scrutiny, and pressure from Big Tech competitors. [Read more on The Financial Times](https://www.ft.com/content/483451db-9221-4ca4-83a6-b4ddc6bfcfbb) [Read more on the Guardian](https://www.theguardian.com/business/2022/aug/31/klarna-losses-more-than-triple-as-consumer-spending-slows) One fifth of Snap employees to be laid off amidst poor financial performance Social media platform Snap (‘Snapchat’) has announced it will be laying off 20% of its employees and closing out a number of projects following a year of poor financial results.The move will see 1,200 employees globally lose their jobs, saving the company an estimated $500 million USD in costs. Snap is currently valued at $20 billion, an 84% decrease from its valuation of $130 billion last year. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/snap-to-lay-off-20-of-its-workforce-and-wind-down-a-number-of-projects/)
Aug 30, 2022

Global Ecommerce Weekly News: 30th August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon set to shut down Amazon Care Amazon is closing its telehealth service, Amazon Care, which launched in 2019 as a trial program for its headquartered employees. Later the service was rolled out nationwide for employees and other companies. The ecommerce giant has now made the decision to move away from the healthcare space, believing it was not the right long-term solution for its enterprise customers. [Read more on CNBC](https://www.cnbc.com/2022/08/24/amazon-is-shutting-down-amazon-care-telehealth-service.html) Peloton closes new deal to sell on Amazon Following a recent deal, Amazon customers will soon be able to buy Peloton fitness equipment on the marketplace, marking Peleton’s first move outside a direct-to-consumer model. According to Peloton’s CCO, there are already around half a million searches on Amazon for Peloton products every month, despite having no presence on the marketplace. Some key products include the original Peloton Bike, retailing for $1,445 and Peloton Guide for $295. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/24/peloton-strikes-deal-to-sell-fitness-equipment-on-amazon/) --- Other Marketplace News --- 60% of Malaysians are buying from local sellers on Shopee A recent survey of nearly 3,500 respondents found that nearly half of the shoppers prefer to purchase from local sellers due to shorter delivery times. Other shoppers decide to shop locally due to the quality of the products made in Malaysia and an interest in keeping the economy running. As a result, smaller local merchants have been able to grow their businesses, and shoppers benefit from shorter delivery times, products of high quality and supporting local businesses. [Read more on The Malaysian Reserve](https://themalaysianreserve.com/2022/08/25/around-60-malaysians-are-buying-from-local-sellers-on-shopee/) Flipkart’s social commerce platform Shopsy crosses 100 million users Flipkart launched a social commerce arm, Shopsy, in July of last year, which has now surpassed 100 million users, ahead of its target timeline being the end of 2022. This acquisition of new users has made Shopsy one of the largest platforms of its kind in the country, and is expected to onboard a further 100 million by the end of 2023. The platform is centred around boosting local entrepreneurship and powering ecommerce for consumers across tier 2+ regions where users face challenges around trust and navigation when shopping online. [Read more on Business Standard](https://www.business-standard.com/article/companies/flipkart-s-social-commerce-platform-shopsy-hits-100-million-users-1220828006851.html) Meta joins Amazon and Walmart in bid for Indian ecommerce market Amazon mentioned earlier in the year that it would be building a logistics division in-house through its purchase of a 51% stake in Ecom Express, an end-to-end logistics firm, to make ecommerce deliveries more efficient in the country. Walmart operates Flipkart in India and is set to continue its investment in the marketplace. In an effort to compete in the Indian ecommerce market, Meta has partnered with Indian ecommerce company, JioMart, to offer customers a grocery shopping platform within its WhatsApp chat feature. [Read more on Pymnts](https://www.pymnts.com/news/retail/2022/meta-joins-amazon-walmart-indian-ecommerce-market/) --- Other Ecommerce News --- Ecommerce in Spain worth €57.7 billion in 2021 Spanish ecommerce saw 11.7% growth compared to last year, largely attributed to cross-border sales. In the final quarter of 2021, ecommerce sales in Spain were at €16.9 billion euros, at least 60% of which came from cross-border sales. Transactions from foreign locations to Spain generated a turnover of €1.56 billion in Q4, a growth of 27.7% compared to Q4 a year before. [Read more on Ecommerce News](https://ecommercenews.eu/ecommerce-in-spain-was-worth-e57-7-billion-in-2021/)
Aug 23, 2022

Global Ecommerce Weekly News: 23rd August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to add mental health support to primary-care service Amazon is set to move into mental health therapy with its primary-care division, following its recent acquisition deal of One Medical. The plan is to partner with virtual behavioural therapy service, Ginger, to offer its Amazon Care users with on-demand access to mental health services, licensed therapists and psychiatrists. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/11/amazon-plans-to-add-mental-health-support-to-primary-care-service/) GMB union calls for £15 an hour minimum pay at UK Amazon warehouses Amazon recently offered its warehouse workers a 3% pay rise, which in comparison to the June inflation rate of 9.4% left employees disappointed. Following this, hundreds of Amazon warehouse workers stopped work last week, protesting against the minimal pay increase, seeking a minimum of £15 an hour. Recent protests consisting of employee walkouts and sit-ins aim to get a better offer out of Amazon. [Read more on The Guardian](https://www.theguardian.com/technology/2022/aug/09/gmb-calls-for-15-an-hour-minimum-pay-at-amazon-warehouses-in-uk) Amazon third-party sellers have received their first-ever holiday fee hike Amazon’s third-party marketplaces account for close to half of the company’s online sales. The company introduced a 5% fuel and inflation charge to its third-party sellers earlier this year, and has now implemented another inflation increase charge. Commencing 14 October, any seller who uses Amazon’s fulfilment service is subject to the price hike, which is set to be an additional 35 cents per item for products sold in the US and Canada. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/17/amazon-third-party-sellers-have-received-their-first-ever-holiday-fee-hike/) Amazon puts a pause on UK grocery shop roll-out as the cost of living increases Amazon has slowed down on its UK roll-out of till-free Amazon Fresh grocery stores following disappointing sales and the rise in cost of living. Allegedly, the company is no longer looking for potential sites to expand and if more stores are opened, they will likely no longer use a till-free system, as consumers become more cautious about spending. [Read more on The Telegraph](https://www.telegraph.co.uk/business/2022/08/21/amazon-pauses-uk-grocery-shop-roll-out-following-disappointing/) --- Other Marketplace News --- Shopee overtakes Alibaba across international markets Shopee has surpassed Alibaba and taken the top spot for sales outside of China. Singapore-based marketplace saw a year-on-year increase of 51.4% at the end of Q2 of this year, while Alibaba saw a 3% drop during the same time period. This can be seen as a promising development for start-ups and their ability to compete with some of the largest ecommerce giants in the market. [Read more on Exchange Wire](https://www.exchangewire.com/blog/2022/08/18/shopee-surpasses-alibaba-in-international-sales-amazon-searches-for-entertainment-exec/) H&M reopens its official store to Alibaba’s Tmall ecommerce platform It has been nearly 18 months since Alibaba removed H&M from its Tmall platform, following H&M’s criticism of human rights abuses in Xinjiang. It is estimated that over a million people, predominantly minorities in the area, have been unlawfully detained in camps across the city. Brands including Nike, Adidas, Burberry and Converse were swept up in the controversy, however H&M was one of the first to be targeted for speaking out about the issue. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/16/hm-returns-to-alibabas-tmall-platform-16-months-after-xinjiang-controversy/) Klarna launches new feature allowing UK consumers to view full online order history Buy-now-pay-later company, Klarna, has launched a new feature on its shopping app, which allows UK consumers to view their full online order history, regardless of whether they purchased the product using Klarna. The feature also shows delivery tracking and aids consumers in managing their online purchases more conveniently. [Read more on The Industry](https://www.theindustry.fashion/klarna-launches-new-feature-allowing-uk-consumers-to-view-full-online-order-history/) --- Other Ecommerce News --- Online marketplaces responsible for £280 billion business turnover in the UK Nearly 900,000 UK businesses are currently selling on online marketplaces, generating an estimated £282 billion worth of sales each year. This figure represents 6% of the UK’s annual business turnover, highlighting the notable contribution that marketplaces make to the UK economy, along with the potential for further growth in this area. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/09/online-marketplaces-responsible-for-280-billion-business-turnover-in-uk/)