These 10 Amazon Storefronts Will Give You Serious Marketplace Envy

John LeBaron

November 1, 2018

Shopping can either be a delightful or a nightmarish experience.

From big department stores to boutique shops, lots of time and money is spent making sure customers feel comfortable while they spend money. And now that eight in ten Americans shop online, the ecommerce world is taking note. Online marketplace giant, Amazon, is a platform that makes it easy for brands to give their customers a visual experience when they are browsing for products.

Creating a thoughtful design for your Amazon store helps set positive first impressions and communicate your brand’s feel, ultimately building success and rapport for your business.

Although there are now over 2 million Amazon sellers worldwide, when it comes to design, several brands that stand out above the rest.

1. Amazon Basics

Amazon’s very own AmazonBasics storefront is a great example of a superb virtual store. When you visit, you get an overview of their wide variety of products (and there are a lot). We especially like the smaller grid design for a store like this, since there are so many different products to showcase. The imagery is simple, clean, and straightforward - which we’re sure resonates with shoppers particularly interested in AmazonBasics products.

Amazonbasic storefront

2. Petcube

Petcube’s Amazon store is a stellar example of a brand understanding their target market. By using thoughtful design, shoppers get a clear demonstration of how Petcube products work. The balance between images and key features is spot-on, not to mention the abundance of cute dogs and cats. Petcube’s Amazon store is graphic and informative in the best possible way.

Petcube Amazon Store

3. Thorne Research

THORNE takes vitamin shopping to the next level. The brand’s logo is the focus, followed by a video sharing THORNE’s mission statement and research that creates their product. Although this design is different from the fray of other vitamin brands on Amazon, they stand out through video, product photography, and sharing the different rounds of product testing—helping shoppers feel confident in their purchase.

Thorne Amazon Store

4. Lark & Ro

It takes a savvy brand to design an Amazon store that resonates with key customers. Immediately after landing on Lark & Ro’s Amazon page, the warm and dynamic color palette radiates classic and professional style. If that isn’t enough, the beautifully branded images and engaging mission statement invite you to spend more time browsing through their clothing.

Lark and Ro Amazon Store

5. Feetures

When it comes to marketing socks for runners and athletes, Feetures deserves a medal for their Amazon store. Aesthetic lifestyle photos and an energizing color scheme give shoppers an immediate feel for the brand. A compact grid shows off different sock designs, emphasizing their low prices. On the top of the grid, Feetures shares their statement on quality and return policy—further building trust with shoppers.

Feetures Amazon Store

6. Back To The Roots

Not only does Back To The Roots sell an interesting product, their Amazon store inspires shoppers to nurture their at-home gardening skills with a stellar layout. Throughout the page’s design, their products take center stage. A prominent product recommendation paired with a “100% Guaranteed to Grow” statement creates a vibe encouraging shoppers to try something new and fresh.

Back to the Roots Amazon Store

7. Advil

When you think of popping an Advil, rock climbing may not immediately come to mind. However, Advil’s adventurous banner image makes an otherwise everyday product exciting to shop for. With many different types of products, Advil places its best sellers at the very top of their page. This Amazon store’s straightforward design makes shopping for their products a simple, pain-free experience.

Advil Amazon Store

8. Honey Can Do

Everything about Honey Can Do’s storefront aims to persuade you that organization and having your house in order can be fun. Everything from product images with vibrant colors to the engaging mission statement has us convinced that organization and storage is, in fact, exciting.

Honey Can Do Amazon Store

9. Thrive Natural Care

First impressions matter. Thrive does an excellent job grabbing the attention of potential customers with dramatic lifestyle images and a bold, earthy color palette. Before shoppers need to scroll down, the product line is displayed alongside two recommendations. Lower on the storefront Thrive shares more details on their products, offering a simple checklist. This Amazon store makes shopping for grooming essentials an easy and visual experience.

Thrive Amazon Store

10. Yogi Tea

Few things are more comforting than a warm, aromatic cup of tea and Yogi’s Amazon store translates that feeling seamlessly on their virtual storefront. An excellent store banner is accompanied with cozy, seasonal imagery and intuitive product categories. Yogi’s execution of their Amazon store allows shoppers to experience their product visually before even taking a sip.

Yogi Tea Amazon Store

So there it is, ten of the best-looking Amazon stores out there. Do you know of an eye-catching storefront that makes online shopping a breeze? Let us know in the comments.

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Sept 6, 2022

Global Ecommerce Weekly News: 6th September 2022

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Aug 30, 2022

Global Ecommerce Weekly News: 30th August 2022

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Aug 23, 2022

Global Ecommerce Weekly News: 23rd August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to add mental health support to primary-care service Amazon is set to move into mental health therapy with its primary-care division, following its recent acquisition deal of One Medical. The plan is to partner with virtual behavioural therapy service, Ginger, to offer its Amazon Care users with on-demand access to mental health services, licensed therapists and psychiatrists. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/11/amazon-plans-to-add-mental-health-support-to-primary-care-service/) GMB union calls for £15 an hour minimum pay at UK Amazon warehouses Amazon recently offered its warehouse workers a 3% pay rise, which in comparison to the June inflation rate of 9.4% left employees disappointed. Following this, hundreds of Amazon warehouse workers stopped work last week, protesting against the minimal pay increase, seeking a minimum of £15 an hour. Recent protests consisting of employee walkouts and sit-ins aim to get a better offer out of Amazon. [Read more on The Guardian](https://www.theguardian.com/technology/2022/aug/09/gmb-calls-for-15-an-hour-minimum-pay-at-amazon-warehouses-in-uk) Amazon third-party sellers have received their first-ever holiday fee hike Amazon’s third-party marketplaces account for close to half of the company’s online sales. The company introduced a 5% fuel and inflation charge to its third-party sellers earlier this year, and has now implemented another inflation increase charge. Commencing 14 October, any seller who uses Amazon’s fulfilment service is subject to the price hike, which is set to be an additional 35 cents per item for products sold in the US and Canada. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/17/amazon-third-party-sellers-have-received-their-first-ever-holiday-fee-hike/) Amazon puts a pause on UK grocery shop roll-out as the cost of living increases Amazon has slowed down on its UK roll-out of till-free Amazon Fresh grocery stores following disappointing sales and the rise in cost of living. Allegedly, the company is no longer looking for potential sites to expand and if more stores are opened, they will likely no longer use a till-free system, as consumers become more cautious about spending. [Read more on The Telegraph](https://www.telegraph.co.uk/business/2022/08/21/amazon-pauses-uk-grocery-shop-roll-out-following-disappointing/) --- Other Marketplace News --- Shopee overtakes Alibaba across international markets Shopee has surpassed Alibaba and taken the top spot for sales outside of China. Singapore-based marketplace saw a year-on-year increase of 51.4% at the end of Q2 of this year, while Alibaba saw a 3% drop during the same time period. This can be seen as a promising development for start-ups and their ability to compete with some of the largest ecommerce giants in the market. [Read more on Exchange Wire](https://www.exchangewire.com/blog/2022/08/18/shopee-surpasses-alibaba-in-international-sales-amazon-searches-for-entertainment-exec/) H&M reopens its official store to Alibaba’s Tmall ecommerce platform It has been nearly 18 months since Alibaba removed H&M from its Tmall platform, following H&M’s criticism of human rights abuses in Xinjiang. It is estimated that over a million people, predominantly minorities in the area, have been unlawfully detained in camps across the city. Brands including Nike, Adidas, Burberry and Converse were swept up in the controversy, however H&M was one of the first to be targeted for speaking out about the issue. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/16/hm-returns-to-alibabas-tmall-platform-16-months-after-xinjiang-controversy/) Klarna launches new feature allowing UK consumers to view full online order history Buy-now-pay-later company, Klarna, has launched a new feature on its shopping app, which allows UK consumers to view their full online order history, regardless of whether they purchased the product using Klarna. The feature also shows delivery tracking and aids consumers in managing their online purchases more conveniently. [Read more on The Industry](https://www.theindustry.fashion/klarna-launches-new-feature-allowing-uk-consumers-to-view-full-online-order-history/) --- Other Ecommerce News --- Online marketplaces responsible for £280 billion business turnover in the UK Nearly 900,000 UK businesses are currently selling on online marketplaces, generating an estimated £282 billion worth of sales each year. This figure represents 6% of the UK’s annual business turnover, highlighting the notable contribution that marketplaces make to the UK economy, along with the potential for further growth in this area. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/09/online-marketplaces-responsible-for-280-billion-business-turnover-in-uk/)