Lara Jelowicki, International Director: People of Pattern

Clea Boyd-Eedle

January 13, 2022

The success of Pattern can be attributed to our amazing team and the people within it. Our #PeopleofPattern series highlights our people; the faces, roles and responsibilities behind what makes Pattern great. This week, in our second instalment, we sat down with Lara Jelowicki, Pattern’s International Director, to discover the story behind her journey and experience at the company.

Lara Jelowicki joined the Practicology team in January 2014 as an Associate Consultant, coming from a successful and diverse career overseeing the launches and trading of ecommerce websites for a number of global brands. After Practicology’s acquisition by Pattern in 2018, Lara came into her role as International Director. Lara’s role focuses on overseeing and managing the international team and activity, as well as providing strategic support to retailers seeking global expansion.

Lara’s experience working in logistics of import/export, P&L ownership, marketing, strategy, and trading have proven invaluable to her role as International Director and to the Pattern team as a whole.

Why did you choose to work at Pattern?

I had been working as an Associate Consultant for Practicology for several years prior to the buyout and merger with Pattern. I came on board full-time post acquisition and really, it was an easy decision to make.

I first met with Chris Vincent (Chief International Officer) and heard his intentions for the international business, and then went to Salt Lake City, where I met our founders Dave Wright (CEO and Co-founder) and Melanie Alder (Chief Investment Officer and Co-founder) and the rest of the team in the US. They were all really inspiring. To hear not only what they had already achieved before buying Practicology but then to hear, from the top down, where they wanted to take the business, I had this instant belief that it would all happen. I knew the international team was going to be an important aspect of what they were trying to do, and I wanted to be part of the journey.

Pattern also has a team of great people. The thought of working with Chris and the other international members who were already onboard was just a really fun prospect. Sometimes it feels like we have become a bit of a work family. We spend so much time together, and some of us have travelled the world together.

I’m also someone who loves change and I embrace it. For people who think they want a job and they’re going to just sit in a box, that’s not Pattern. We’re changing every day along with the industry; we are constantly going with the times and adapting to the ecommerce environment.

What’s the most rewarding part of working at Pattern?

I think it’s a sense of achievement. Three years ago, when Pattern bought Practicology, Practicology was a team of strategic consultants and did not have the stock-buy model.

In the last 24 months, we’ve opened warehouses in England, The Netherlands, the UAE, Hong Kong, China, and Melbourne. We’re selling on Amazon in almost every global instance. We have localised businesses on, Tmall and other global marketplaces, and have built up our international business to be a formidable player in the industry.

That sense of achievement, knowing what it took to get to where we are today, is phenomenal. A lot has happened, with a lot of people involved, a lot of hard work, a lot of late hours, a lot of calls at random times of day due to different time zones. But everybody has come together as a collective and I believe we should be really proud of what we have done so far. There is obviously still a long way to go.

Why would you recommend working at Pattern?

If you want to be part of where ecommerce is going, I think the question is why wouldn’t you work at Pattern? Twenty years ago, if I had an opportunity to work somewhere like Pattern, it would have been game-changing to my career. Over the course of my career, we have seen all sorts of businesses come to market, whether it was Facebook, Instagram, Tik Tok, Bilibili or others. The companies became integral to the ecommerce experience so quickly and now I feel that Pattern is in a similar place.

We are still in the early days of a company that will really make a difference in ecommerce. It’s an amazing opportunity to work at Pattern and be part of the growth globally. Being on the international team, as we start to really accelerate, is an exciting place to be.

How would you say Pattern is shaping ecommerce and marketplaces?

I’ve been working in international ecommerce for nearly two decades and I’ve seen over a hundred brands internationalise. Internationalisation can be a long, slow process involving multiple partners in each region and often at a country level. Our CEO Dave Wright talks about this a lot and refers to it as the Executive Dilemma, where your growth is limited by your ability to execute on going global online.

If you’re the right brand, with the right product and awareness, Pattern can take away the pain of achieving global scale online. You have accelerators, but you have to give away a piece of your business to them. Then you have Pattern, where you still retain ownership over your business, and we become a partner instead. This way, you can globalise quickly and with lower risk. That’s where Pattern is a pioneer.

Pattern is an all-in-one solution globally. That, plus our ability to act as a master distributor for brands in regions such as Asia and the Middle East, is pretty phenomenal. You can sell to just one company (i.e., partner with Pattern) and have your products sold online in every continent.

I also have to mention our technology, which is ingrained in what we do. We can provide consolidated insights and data on your brand globally. Very rarely do brands have a distribution partner who can consolidate everything and give them information at a detailed level across the board. To be able to log into a platform like Predict and see at a global level what the status of your sales are from a digital standpoint is, again, amazing.

We’re growing our team at Pattern!

If you're looking to start a career in ecommerce or even if you're a seasoned professional and want to learn more about our exciting opportunities, check out our open positions here.

Explore Our Ecommerce Resource Library

Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.

Sept 6, 2022

Global Ecommerce Weekly News: 6th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon announces new inventory and distribution service, AWD Amazon has launched Amazon Warehousing and Distribution (AWD), providing inventory and distribution services to its sellers as a means of addressing current supply chain issues. AWD is now available for sellers using Fulfilment by Amazon (FBA), i.e. outsourcing their fulfilment to the platform. Amazon has plans to expand the service outside the platform in 2023. [Read more on Charged Retail]( Amazon Web Services (AWS) launches in the UAE AWS, Amazon’s cloud-computing platform offering, has launched its second region in the Middle East and now provides its services in the UAE. The move will now allow anyone in the UAE who utilises cloud technologies to harness AWS’s advanced platforms and APIs. An estimated $11 billion USD is expected to be added to the UAE’s GDP thanks to the implementation, with an average of 6,000 external vendor jobs to be created annually. AWS is now available in 87 zones across 27 regions, with sights set on expanding further across Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. [Read more on Charged Retail]( --- Other Marketplace News --- Lazada to launch in Europe Alibaba-owned ecommerce platform Lazada is set to launch in Europe, marking a refreshed internationalisation push from the company. The move follows toughening economic conditions and performance in Southeast Asia, advancing the need to tap overseas markets. In Europe, Lazada will face tough competition from giants like Amazon and Zalando. Lazada’s exact entry strategy is to be confirmed and will be reliant on macroeconomic and market conditions, according to Lazada CEO James Dong. [Read more on DigitalCommerce360]( Chinese ecommerce giant Pinduoduo to launch cross-border platform in the United States Pinduoduo, a Chinese ecommerce giant rivalling Alibaba and JD, has announced it will be launching a new cross-border ecommerce platform. The marketplace is set to launch in the United States next month, as part of the company’s larger push into new markets. Pinduoduo found success in China thanks to its rock-bottom price offerings and harnessing of social commerce marketing, emulating strategies similar to fast-fashion giant Shein. [Read more on Yahoo Finance]( Alibaba launches its biggest B2B sales event, ‘Super September’ China ecommerce giant, Alibaba, has now launched its month-long B2B sales event ‘Super September’. The event provides 40 million buyers and 200,000 suppliers with the ability to connect on the platform, showcasing a ‘virtually unlimited’ number of products. The event hopes to foster new cross-border business relationships to tackle supply chain challenges currently faced by businesses. [Read more on Charged Retail]( --- Other Ecommerce News --- Klarna’s losses quadruple in first half of 2022 BNPL provider, Klarna, has reported losses of $581 million USD for the first half of 2022. This figure is almost four times larger than a year earlier, where $129 million USD in losses were reported. The company attributes the losses to employee costs, technology investments, and rising credit losses. Klarna’s figure reporting comes amidst worsening economic conditions, fresh legal and regulatory scrutiny, and pressure from Big Tech competitors. [Read more on The Financial Times]( [Read more on the Guardian]( One fifth of Snap employees to be laid off amidst poor financial performance Social media platform Snap (‘Snapchat’) has announced it will be laying off 20% of its employees and closing out a number of projects following a year of poor financial results.The move will see 1,200 employees globally lose their jobs, saving the company an estimated $500 million USD in costs. Snap is currently valued at $20 billion, an 84% decrease from its valuation of $130 billion last year. [Read more on Charged Retail](
Aug 30, 2022

Global Ecommerce Weekly News: 30th August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon set to shut down Amazon Care Amazon is closing its telehealth service, Amazon Care, which launched in 2019 as a trial program for its headquartered employees. Later the service was rolled out nationwide for employees and other companies. The ecommerce giant has now made the decision to move away from the healthcare space, believing it was not the right long-term solution for its enterprise customers. [Read more on CNBC]( Peloton closes new deal to sell on Amazon Following a recent deal, Amazon customers will soon be able to buy Peloton fitness equipment on the marketplace, marking Peleton’s first move outside a direct-to-consumer model. According to Peloton’s CCO, there are already around half a million searches on Amazon for Peloton products every month, despite having no presence on the marketplace. Some key products include the original Peloton Bike, retailing for $1,445 and Peloton Guide for $295. [Read more on Charged Retail]( --- Other Marketplace News --- 60% of Malaysians are buying from local sellers on Shopee A recent survey of nearly 3,500 respondents found that nearly half of the shoppers prefer to purchase from local sellers due to shorter delivery times. Other shoppers decide to shop locally due to the quality of the products made in Malaysia and an interest in keeping the economy running. As a result, smaller local merchants have been able to grow their businesses, and shoppers benefit from shorter delivery times, products of high quality and supporting local businesses. [Read more on The Malaysian Reserve]( Flipkart’s social commerce platform Shopsy crosses 100 million users Flipkart launched a social commerce arm, Shopsy, in July of last year, which has now surpassed 100 million users, ahead of its target timeline being the end of 2022. This acquisition of new users has made Shopsy one of the largest platforms of its kind in the country, and is expected to onboard a further 100 million by the end of 2023. The platform is centred around boosting local entrepreneurship and powering ecommerce for consumers across tier 2+ regions where users face challenges around trust and navigation when shopping online. [Read more on Business Standard]( Meta joins Amazon and Walmart in bid for Indian ecommerce market Amazon mentioned earlier in the year that it would be building a logistics division in-house through its purchase of a 51% stake in Ecom Express, an end-to-end logistics firm, to make ecommerce deliveries more efficient in the country. Walmart operates Flipkart in India and is set to continue its investment in the marketplace. In an effort to compete in the Indian ecommerce market, Meta has partnered with Indian ecommerce company, JioMart, to offer customers a grocery shopping platform within its WhatsApp chat feature. [Read more on Pymnts]( --- Other Ecommerce News --- Ecommerce in Spain worth €57.7 billion in 2021 Spanish ecommerce saw 11.7% growth compared to last year, largely attributed to cross-border sales. In the final quarter of 2021, ecommerce sales in Spain were at €16.9 billion euros, at least 60% of which came from cross-border sales. Transactions from foreign locations to Spain generated a turnover of €1.56 billion in Q4, a growth of 27.7% compared to Q4 a year before. [Read more on Ecommerce News](
Aug 23, 2022

Global Ecommerce Weekly News: 23rd August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to add mental health support to primary-care service Amazon is set to move into mental health therapy with its primary-care division, following its recent acquisition deal of One Medical. The plan is to partner with virtual behavioural therapy service, Ginger, to offer its Amazon Care users with on-demand access to mental health services, licensed therapists and psychiatrists. [Read more on Charged Retail]( GMB union calls for £15 an hour minimum pay at UK Amazon warehouses Amazon recently offered its warehouse workers a 3% pay rise, which in comparison to the June inflation rate of 9.4% left employees disappointed. Following this, hundreds of Amazon warehouse workers stopped work last week, protesting against the minimal pay increase, seeking a minimum of £15 an hour. Recent protests consisting of employee walkouts and sit-ins aim to get a better offer out of Amazon. [Read more on The Guardian]( Amazon third-party sellers have received their first-ever holiday fee hike Amazon’s third-party marketplaces account for close to half of the company’s online sales. The company introduced a 5% fuel and inflation charge to its third-party sellers earlier this year, and has now implemented another inflation increase charge. Commencing 14 October, any seller who uses Amazon’s fulfilment service is subject to the price hike, which is set to be an additional 35 cents per item for products sold in the US and Canada. [Read more on Charged Retail]( Amazon puts a pause on UK grocery shop roll-out as the cost of living increases Amazon has slowed down on its UK roll-out of till-free Amazon Fresh grocery stores following disappointing sales and the rise in cost of living. Allegedly, the company is no longer looking for potential sites to expand and if more stores are opened, they will likely no longer use a till-free system, as consumers become more cautious about spending. [Read more on The Telegraph]( --- Other Marketplace News --- Shopee overtakes Alibaba across international markets Shopee has surpassed Alibaba and taken the top spot for sales outside of China. Singapore-based marketplace saw a year-on-year increase of 51.4% at the end of Q2 of this year, while Alibaba saw a 3% drop during the same time period. This can be seen as a promising development for start-ups and their ability to compete with some of the largest ecommerce giants in the market. [Read more on Exchange Wire]( H&M reopens its official store to Alibaba’s Tmall ecommerce platform It has been nearly 18 months since Alibaba removed H&M from its Tmall platform, following H&M’s criticism of human rights abuses in Xinjiang. It is estimated that over a million people, predominantly minorities in the area, have been unlawfully detained in camps across the city. Brands including Nike, Adidas, Burberry and Converse were swept up in the controversy, however H&M was one of the first to be targeted for speaking out about the issue. [Read more on Charged Retail]( Klarna launches new feature allowing UK consumers to view full online order history Buy-now-pay-later company, Klarna, has launched a new feature on its shopping app, which allows UK consumers to view their full online order history, regardless of whether they purchased the product using Klarna. The feature also shows delivery tracking and aids consumers in managing their online purchases more conveniently. [Read more on The Industry]( --- Other Ecommerce News --- Online marketplaces responsible for £280 billion business turnover in the UK Nearly 900,000 UK businesses are currently selling on online marketplaces, generating an estimated £282 billion worth of sales each year. This figure represents 6% of the UK’s annual business turnover, highlighting the notable contribution that marketplaces make to the UK economy, along with the potential for further growth in this area. [Read more on Charged Retail](