International Women’s Day: Interview with the Women of Pattern Australia

Kate Ryan

March 2, 2022

With International Women’s Day just around the corner, it’s an important time to celebrate the achievements of the women around us and the path that was forged by the women before us. It’s about challenging the status quo within the industry and bringing awareness to important issues faced by women around the world.

In this article, we’re shedding some light on a few of the amazing, #GameChanger women here at Pattern Australia, who strive for greatness every day and whose stories continue to build the foundation for the next generation of women in the workplace.

Tania Knight

Tania Knight | Principal Consultant

Fun Fact: I’m a new gardener, learning a lot about growing food at home and at the local community garden.

What Does International Women’s Day Mean to You?

It’s a wonderful opportunity to celebrate and shine a light on the achievements of women and the bravery of those who give women a voice when they don’t have one and demand change.

Why Do You Think Diversity in The Workplace is So Important?

Everyone has something to offer, and diversity inspires us to think and approach things in different ways which is what innovation is all about.

What is the Most Important Piece of Advice You Have Been Given?

This advice has been given to me in one way or another via several mentors and teachers and can be applied to anything, “The only difference between you and the people who are doing it is that they are doing it.”

Joanna Slater

Joanna Slater | Senior Consultant

Fun Fact: During lockdown I cleared out my shoe collection - donated 34 pairs to charity, now I only have enough to wear a different pair each day for 15 weeks

What Does International Women’s Day Mean to You?

It’s a day where we can take some time to acknowledge and celebrate the incredible role that women play in the world today – their contribution to the social, economic and cultural strength of our society. It’s also a time when the plight of women in many parts of the world, where they are treated as second class citizens simply based on their gender, can be highlighted internationally.

Why Do You Think Diversity in The Workplace is So Important?

Diversity can produce a wider range of skills, competencies and new ways to approach a problem. It increases a company’s skill set and base of knowledge while fostering creativity and innovation.

What is the Most Important Piece of Advice You Have Been Given?

The absolute importance of women having economic independence. Never, ever lose your ability to earn an income and provide for yourself and your family. Giving away your economic power means losing your freedoms. A man is not a financial plan!

Stefanie Carniato

Stefanie Carniato | Client Partner

Fun Fact: When I was turning 30, I embarked on a little adventure where I travelled the world knocking on 30 doors, that were the number 30 before I turned 30. I collected stories of the people behind each door, from Bali to my family’s village in Italy, Turkey, Ireland and more.

I was blown away by people’s kindness and trust in me, a stranger, being welcomed into their homes and hearing about their life. One of the greatest adventures I’ve ever been on, and there’s certainly been a few!

What Does International Women’s Day Mean to You?

IWD to me is an amazing time to celebrate the strong women that have paved the way for our growth, allowing us the space to step up and lead, and do so courageously whilst also understanding there is a way to go in building the future for the women who follow in our footsteps.

I come from a family of strong, remarkable women and have been mentored by incredible female leaders. I dedicate my success to them and hope that I too can inspire future generations of female leaders.

Why Do You Think Diversity in The Workplace is So Important?

Everyone has a special something to add to every workplace and every occasion. Diversity in the workplace allows for the curiosity of thought and innovation to continue moving forward in all aspects.

What is the Most Important Piece of Advice You Have Been Given?

I’ve received so much incredible advice over the years. I think one that really stands out is “Trust your gut, believe in yourself and go for it.” To believe in yourself and trust your instincts is so important in both a professional and personal sense. It doesn’t always come easy, but I think reminding yourself that you are more capable than you will ever know helps to remove those little niggles of fear that we can often feel and just keep moving forward. It doesn’t have to be perfect; it just has to be progress.

Kathryn Coleman

Kathryn Coleman | Head of Customer Marketing

Fun Fact: I’m real estate obsessed! Reading the Domain Magazine in the Saturday paper with a coffee in hand is my favourite thing to do.

What Does International Women’s Day Mean to You?

Taking a moment to stop and think about the women in your life, and the impact they make or have made on who you are as a person. This might involve mother figures, siblings and family members who support you through the hard times, your girlfriends who are always wine ready or the inspirational women in your workplace who motivate and encourage you to celebrate your successes, fight for your voice or develop you into better professionals.

IWD shows us how important it is to support women in everything they want to/need to do these days. Pattern (and Merline) are phenomenal at supporting working mums and trying to be flexible to allow us to ‘have it all.’ I never understood, until I had kids, how difficult it is, and that there is never downtime and you’re constantly trying to keep your family and career afloat and your mental health in check – it’s a lot - and I think International Women’s Day is a reflection on what we’re all trying to do these days.

Why Do You Think Diversity in The Workplace is So Important?

I’ve always worked in retail and fashion lead businesses and so have been fortunate enough to work with some incredible women along the way who make up gender-diverse workplaces. Diversity in a workplace looks like a lot of different things – but having women sitting at the top table brings a different perspective across all areas of business.

Although I have experienced gender discrimination in the past, I cannot recall ever feeling like this in a workplace which I’m thankful for. I believe we’ve come a long way in society where this is happening less and less, but also, women are feeling more empowered to stand up for what they believe in and are passionate about – and they’re being heard. We’re not 100% of the way there, but I do like to think it’s improving.

What is the Most Important Piece of Advice You Have Been Given?

I’m sure I’ve received a lot of advice over the years, and I cannot recall one line that stands out. Instead, I’ve learned from those around me by observing, being managed and mentored which has shaped the professional person I am today. My advice would be around taking the time to be interested, learn about everything you can and learn about people – how to get the most out of them both personally and professionally and adapt your approach to everyone.

Simran Kaur

Simran Kaur | Social Media Department Manager

Fun Fact: When the weather forecast says 30% rain, it doesn’t mean that there is a 30% chance of rain, but that 30% of the area will see rain. So technically it will 100% rain.

What Does International Women’s Day Mean to You?

It’s a step in the right direction to recognise equality and bring forward change. I don’t think we’re 100% there yet, but we’ve made leaps and bounds. Slow and steady wins the race!

Why Do You Think Diversity in The Workplace is So Important?

The world is a diverse place, and we live in it, so the workplace shouldn’t be an exception to that. The more exposure you get to diversity the more you learn, grow, and develop as a person.

What is the Most Important Piece of Advice You Have Been Given?

One piece of advice someone gave me was “have confidence in my worth and my work”. That completely changed my outlook at work and made a huge difference in my development and progression.

Katie Mckelvie

Katie Mckelvie | SEO & Analytics Department Director

Fun Fact: I play competitive dodgeball!

What Does International Women’s Day Mean to You?

It’s a day to celebrate the women in our lives as well as take stock of where we are culturally. Looking at issues, like how we can better support women in the workplace and make it easier for working parents to get that work-life balance.

Why Do You Think Diversity in The Workplace is So Important?

Diversity brings new perspectives and experiences to the table that can help make our insights more nuanced. Diversity is also broader than gender alone, encompassing other aspects, like ability, race and class. As Australia continues to become a more diverse place, we can benefit from all these different lived experiences.

What is the Most Important Piece of Advice You Have Been Given?

I always remember someone telling me the Maya Angelou quote “people will forget what you said, people will forget what you did, but people will never forget how you made them feel”. It resonated with me and it’s something I try to keep in mind when I’m interacting with people in the workplace and beyond!

Discover more about what we do here at Pattern Australia or contact us to find out how we can assist your business.

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Sept 6, 2022

Global Ecommerce Weekly News: 6th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon announces new inventory and distribution service, AWD Amazon has launched Amazon Warehousing and Distribution (AWD), providing inventory and distribution services to its sellers as a means of addressing current supply chain issues. AWD is now available for sellers using Fulfilment by Amazon (FBA), i.e. outsourcing their fulfilment to the platform. Amazon has plans to expand the service outside the platform in 2023. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/02/amazon-introduces-new-service-to-help-solve-supply-chain-challenges/) Amazon Web Services (AWS) launches in the UAE AWS, Amazon’s cloud-computing platform offering, has launched its second region in the Middle East and now provides its services in the UAE. The move will now allow anyone in the UAE who utilises cloud technologies to harness AWS’s advanced platforms and APIs. An estimated $11 billion USD is expected to be added to the UAE’s GDP thanks to the implementation, with an average of 6,000 external vendor jobs to be created annually. AWS is now available in 87 zones across 27 regions, with sights set on expanding further across Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/30/amazon-web-services-launches-region-in-uae/) --- Other Marketplace News --- Lazada to launch in Europe Alibaba-owned ecommerce platform Lazada is set to launch in Europe, marking a refreshed internationalisation push from the company. The move follows toughening economic conditions and performance in Southeast Asia, advancing the need to tap overseas markets. In Europe, Lazada will face tough competition from giants like Amazon and Zalando. Lazada’s exact entry strategy is to be confirmed and will be reliant on macroeconomic and market conditions, according to Lazada CEO James Dong. [Read more on DigitalCommerce360](https://www.digitalcommerce360.com/2022/09/01/alibabas-lazada-to-take-on-amazon-zalando-in-europe-push/) Chinese ecommerce giant Pinduoduo to launch cross-border platform in the United States Pinduoduo, a Chinese ecommerce giant rivalling Alibaba and JD, has announced it will be launching a new cross-border ecommerce platform. The marketplace is set to launch in the United States next month, as part of the company’s larger push into new markets. Pinduoduo found success in China thanks to its rock-bottom price offerings and harnessing of social commerce marketing, emulating strategies similar to fast-fashion giant Shein. [Read more on Yahoo Finance](https://uk.finance.yahoo.com/news/pinduoduo-launch-international-e-commerce-034129263.html) Alibaba launches its biggest B2B sales event, ‘Super September’ China ecommerce giant, Alibaba, has now launched its month-long B2B sales event ‘Super September’. The event provides 40 million buyers and 200,000 suppliers with the ability to connect on the platform, showcasing a ‘virtually unlimited’ number of products. The event hopes to foster new cross-border business relationships to tackle supply chain challenges currently faced by businesses. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/alibaba-launches-super-september-b2b-sales-event/) --- Other Ecommerce News --- Klarna’s losses quadruple in first half of 2022 BNPL provider, Klarna, has reported losses of $581 million USD for the first half of 2022. This figure is almost four times larger than a year earlier, where $129 million USD in losses were reported. The company attributes the losses to employee costs, technology investments, and rising credit losses. Klarna’s figure reporting comes amidst worsening economic conditions, fresh legal and regulatory scrutiny, and pressure from Big Tech competitors. [Read more on The Financial Times](https://www.ft.com/content/483451db-9221-4ca4-83a6-b4ddc6bfcfbb) [Read more on the Guardian](https://www.theguardian.com/business/2022/aug/31/klarna-losses-more-than-triple-as-consumer-spending-slows) One fifth of Snap employees to be laid off amidst poor financial performance Social media platform Snap (‘Snapchat’) has announced it will be laying off 20% of its employees and closing out a number of projects following a year of poor financial results.The move will see 1,200 employees globally lose their jobs, saving the company an estimated $500 million USD in costs. Snap is currently valued at $20 billion, an 84% decrease from its valuation of $130 billion last year. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/snap-to-lay-off-20-of-its-workforce-and-wind-down-a-number-of-projects/)
Aug 30, 2022

Global Ecommerce Weekly News: 30th August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon set to shut down Amazon Care Amazon is closing its telehealth service, Amazon Care, which launched in 2019 as a trial program for its headquartered employees. Later the service was rolled out nationwide for employees and other companies. The ecommerce giant has now made the decision to move away from the healthcare space, believing it was not the right long-term solution for its enterprise customers. [Read more on CNBC](https://www.cnbc.com/2022/08/24/amazon-is-shutting-down-amazon-care-telehealth-service.html) Peloton closes new deal to sell on Amazon Following a recent deal, Amazon customers will soon be able to buy Peloton fitness equipment on the marketplace, marking Peleton’s first move outside a direct-to-consumer model. According to Peloton’s CCO, there are already around half a million searches on Amazon for Peloton products every month, despite having no presence on the marketplace. Some key products include the original Peloton Bike, retailing for $1,445 and Peloton Guide for $295. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/24/peloton-strikes-deal-to-sell-fitness-equipment-on-amazon/) --- Other Marketplace News --- 60% of Malaysians are buying from local sellers on Shopee A recent survey of nearly 3,500 respondents found that nearly half of the shoppers prefer to purchase from local sellers due to shorter delivery times. Other shoppers decide to shop locally due to the quality of the products made in Malaysia and an interest in keeping the economy running. As a result, smaller local merchants have been able to grow their businesses, and shoppers benefit from shorter delivery times, products of high quality and supporting local businesses. [Read more on The Malaysian Reserve](https://themalaysianreserve.com/2022/08/25/around-60-malaysians-are-buying-from-local-sellers-on-shopee/) Flipkart’s social commerce platform Shopsy crosses 100 million users Flipkart launched a social commerce arm, Shopsy, in July of last year, which has now surpassed 100 million users, ahead of its target timeline being the end of 2022. This acquisition of new users has made Shopsy one of the largest platforms of its kind in the country, and is expected to onboard a further 100 million by the end of 2023. The platform is centred around boosting local entrepreneurship and powering ecommerce for consumers across tier 2+ regions where users face challenges around trust and navigation when shopping online. [Read more on Business Standard](https://www.business-standard.com/article/companies/flipkart-s-social-commerce-platform-shopsy-hits-100-million-users-1220828006851.html) Meta joins Amazon and Walmart in bid for Indian ecommerce market Amazon mentioned earlier in the year that it would be building a logistics division in-house through its purchase of a 51% stake in Ecom Express, an end-to-end logistics firm, to make ecommerce deliveries more efficient in the country. Walmart operates Flipkart in India and is set to continue its investment in the marketplace. In an effort to compete in the Indian ecommerce market, Meta has partnered with Indian ecommerce company, JioMart, to offer customers a grocery shopping platform within its WhatsApp chat feature. [Read more on Pymnts](https://www.pymnts.com/news/retail/2022/meta-joins-amazon-walmart-indian-ecommerce-market/) --- Other Ecommerce News --- Ecommerce in Spain worth €57.7 billion in 2021 Spanish ecommerce saw 11.7% growth compared to last year, largely attributed to cross-border sales. In the final quarter of 2021, ecommerce sales in Spain were at €16.9 billion euros, at least 60% of which came from cross-border sales. Transactions from foreign locations to Spain generated a turnover of €1.56 billion in Q4, a growth of 27.7% compared to Q4 a year before. [Read more on Ecommerce News](https://ecommercenews.eu/ecommerce-in-spain-was-worth-e57-7-billion-in-2021/)
Aug 23, 2022

Global Ecommerce Weekly News: 23rd August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to add mental health support to primary-care service Amazon is set to move into mental health therapy with its primary-care division, following its recent acquisition deal of One Medical. The plan is to partner with virtual behavioural therapy service, Ginger, to offer its Amazon Care users with on-demand access to mental health services, licensed therapists and psychiatrists. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/11/amazon-plans-to-add-mental-health-support-to-primary-care-service/) GMB union calls for £15 an hour minimum pay at UK Amazon warehouses Amazon recently offered its warehouse workers a 3% pay rise, which in comparison to the June inflation rate of 9.4% left employees disappointed. Following this, hundreds of Amazon warehouse workers stopped work last week, protesting against the minimal pay increase, seeking a minimum of £15 an hour. Recent protests consisting of employee walkouts and sit-ins aim to get a better offer out of Amazon. [Read more on The Guardian](https://www.theguardian.com/technology/2022/aug/09/gmb-calls-for-15-an-hour-minimum-pay-at-amazon-warehouses-in-uk) Amazon third-party sellers have received their first-ever holiday fee hike Amazon’s third-party marketplaces account for close to half of the company’s online sales. The company introduced a 5% fuel and inflation charge to its third-party sellers earlier this year, and has now implemented another inflation increase charge. Commencing 14 October, any seller who uses Amazon’s fulfilment service is subject to the price hike, which is set to be an additional 35 cents per item for products sold in the US and Canada. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/17/amazon-third-party-sellers-have-received-their-first-ever-holiday-fee-hike/) Amazon puts a pause on UK grocery shop roll-out as the cost of living increases Amazon has slowed down on its UK roll-out of till-free Amazon Fresh grocery stores following disappointing sales and the rise in cost of living. Allegedly, the company is no longer looking for potential sites to expand and if more stores are opened, they will likely no longer use a till-free system, as consumers become more cautious about spending. [Read more on The Telegraph](https://www.telegraph.co.uk/business/2022/08/21/amazon-pauses-uk-grocery-shop-roll-out-following-disappointing/) --- Other Marketplace News --- Shopee overtakes Alibaba across international markets Shopee has surpassed Alibaba and taken the top spot for sales outside of China. Singapore-based marketplace saw a year-on-year increase of 51.4% at the end of Q2 of this year, while Alibaba saw a 3% drop during the same time period. This can be seen as a promising development for start-ups and their ability to compete with some of the largest ecommerce giants in the market. [Read more on Exchange Wire](https://www.exchangewire.com/blog/2022/08/18/shopee-surpasses-alibaba-in-international-sales-amazon-searches-for-entertainment-exec/) H&M reopens its official store to Alibaba’s Tmall ecommerce platform It has been nearly 18 months since Alibaba removed H&M from its Tmall platform, following H&M’s criticism of human rights abuses in Xinjiang. It is estimated that over a million people, predominantly minorities in the area, have been unlawfully detained in camps across the city. Brands including Nike, Adidas, Burberry and Converse were swept up in the controversy, however H&M was one of the first to be targeted for speaking out about the issue. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/16/hm-returns-to-alibabas-tmall-platform-16-months-after-xinjiang-controversy/) Klarna launches new feature allowing UK consumers to view full online order history Buy-now-pay-later company, Klarna, has launched a new feature on its shopping app, which allows UK consumers to view their full online order history, regardless of whether they purchased the product using Klarna. The feature also shows delivery tracking and aids consumers in managing their online purchases more conveniently. [Read more on The Industry](https://www.theindustry.fashion/klarna-launches-new-feature-allowing-uk-consumers-to-view-full-online-order-history/) --- Other Ecommerce News --- Online marketplaces responsible for £280 billion business turnover in the UK Nearly 900,000 UK businesses are currently selling on online marketplaces, generating an estimated £282 billion worth of sales each year. This figure represents 6% of the UK’s annual business turnover, highlighting the notable contribution that marketplaces make to the UK economy, along with the potential for further growth in this area. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/09/online-marketplaces-responsible-for-280-billion-business-turnover-in-uk/)