International Retail Holidays to Know in 2022

Sarah Abel

January 21, 2022

Along with goals and resolutions, brands take the new year to plan out their retail and marketing calendars for holidays, sales, and promotional events. But one thing we’ve seen is that international holidays and events are easy to miss, especially in markets that are new to your brand. So we’ve outlined the ecommerce days to be familiar with in 2022.

Many of us know Black Friday and Cyber Monday, and even recognizing Singles’ Day is becoming more common as an international commercial holiday.

Want a cheat sheet? Download our 2022 International Retail Holidays by Month 1-Pager.

2022 International Retail Holidays by Month

Major 2022 International Retail Holidays by Country

Australia

  • Click Frenzy Mayhem, March 22, 2022
  • EOFY Sales (End of financial year), June 2022
  • Black Friday, Nov. 25, 2022

Click Frenzy is a 53-hour sales event that connects the Australia consumer base with the best deals and exclusive offers from retail and brings them to the online marketplace. The End of Financial Year sales (EOFY Sales) happen in June. And of course, Black Friday is becoming a bigger and bigger sales event in the AU.

China

  • Chinese New Year, Feb. 1, 2022
  • National Day, Golden Week, Oct. 1-7, 2022
  • Singles’ Day or Double 11, Nov. 11, 2022

Singles’ Day in China is the world’s largest shopping event by far. The holiday was originally intended to celebrate those who are not in relationships, but in ecommerce Single’ Day is known worldwide for its record-smashing revenue numbers.

In 2020 Singles’ Day was extended to span 11 days and in 2021 the two week shopping festival amounted to $139 billion USD, setting a new record. In comparison, Cyber Weekend 2021 drove $33.9 billion USD in online spend.

France

  • Les Soldes, Winter: Jan. 12-Feb. 8, 2022
  • Les Soldes, Summer: June 22-July 19, 2022

Les Soldes is France’s biggest sales event of the year, and happens twice: in winter and then in summer. However, Les Soldes is limited to 6 weeks and dates differ by region.

Germany

  • Winter Sales Period, January 2022
  • Summer Sales Period, July 2022
  • Father’s Day (falls on a different day than the US), May 26, 2022
  • Nikolaustag, Dec. 6, 2022

For Germany, there are no solid dates for sales events. However, similar to France, they have seasonal promotions that happen in both the winter and the summer.

A few holidays that stand out include Father’s Day falling in May with Mother’s Day, and Nikolaustag, a holiday where children clean their shoes and leave them outside the door to find them filled with treats the next morning. In both cases brands need to think through promotions that reach consumers earlier than they normally would for Father’s day or general Christmas shopping.

India

  • Onam, Aug. 30-Sept. 8, 2022
  • Ganesh Charturthi, Aug. 31, 2022
  • Flipkart Big Billion Festival, Oct. 3-10, 2022
  • Diwali (Also Nepal, Sri Lanka, and others), Cct. 24th, 2022

Diwali is a major event celebrated in India and other nearby countries, and consequently, is also a time of year when retail spending surges in the region, thus the FlipKart Big Billion Festival at the same time. Ecommerce revenue during the festive season around Diwali in 2021 totalled $4.6 billion USD, with home furnishings and food topping the list of most popular shopping categorie in the days leading up to Diwali.

Japan

  • New Year (Shogatsu), Jan. 1, 2022
  • Ochugen, July 2022
  • Oseibo, December 2022

Although the Japanese New Year falls on the same day as the U.S. celebration, Japan celebrates this holiday with large family gatherings, similar to a western Thanksgiving or Christmas Day.

Ochugen and Oseibo are the traditional gift-giving seasons in Japan. This gift-giving tradition extends to ecommerce as well, with some businesses offering discounts or even giving their employees bonuses.

Latin America

  • El Día Del Niño (México), June 12, 2022
  • El Buen Fin (México), Nov. 18-21, 2022
  • Children’s Day (Brazil), Nov. 20, 2022

El Buen Fin is a retail event created in 2011 that is always held on the weekend before Mexican Revolution day, which is always the third Monday in November. The event was created in order to stimulate the economy and functions very similarly to Black Friday in the U.S.

Children’s Day in Brazil is a great example of a commercial holiday, as it was created for the sole purpose of selling kids toys. Children’s Day has grown to become a traditional day to give presents to children of not just toys, but electronics, apparel, and other gifts as well. Revenue data is not widely shared for Children’s day as with the other commercial holidays, however, Children’s day is considered one of Brazil’s most important commercial holidays.

Russia

  • New Year, Jan. 1, 2022
  • Christmas, Jan. 7, 2022
  • Defender of the Fatherland Day, Feb. 23, 2022
  • International Women’s Day, March 8, 2022

Russia’s New Years and Christmas celebrations are opposite what you find in western countries—New Years kicks off the festive season, is the largest celebrated/gifted holiday, and is even when residents put up their Christmas tree! Christmas is then celebrated on Jan. 7th.

On Defender of the Fatherland Day, or Men’s Day, it’s traditional for women to give small gifts to their husbands, brothers, male co-workers, etc. Hence, this is a great time for the small electronic categories. In 2020 alone, Ozon, a Russian marketplace, reported a 325% increase in fitness tracker sales and sport watches. However, electronic toothbrushes blew competition out of the water, with a 517% increase in sales.

Middle East

  • Ramadan, April 2-May 2, 2022
  • Eid al-Fitr, May 2-May 3, 2022
  • Eid al-Adha, July 9-10, 2022
  • White Friday, Nov. 27, 2022

During Ramadan in 2020, online retail sales started increasing 10 days prior to the event and reached a 47% increase at the peak sales period. Sales were 17% above the baseline during the day of Ramadan. Plus, in one study, 61% of respondents in the KSA and 58% in the UAE said they planned to buy gifts during the holiday.

White Friday, the Middle East equivalent of Black Friday, is also held at the end of November and represents a major percentage of overall sales. Some analysts even estimate 2021 White Friday profits at $48.8B. If your brand is in the Middle East, White Friday is definitely a holiday to take advantage of just like you would Black Friday in the U.S.

South Korea

  • Seollal (Korean New Year), Feb. 1, 2022
  • Parents’ Day, May 8, 2022
  • Chuseok, Sept. 9-12, 2022

Parents’ Day is similar to Mothers Day and Fathers Day, it just combines the two. Chuseok is a fall harvest, similar to an American Thanksgiving, but is also a large gifting holiday. South Koreans will present gifts to family, friends, and coworkers as a sign of gratitude and appreciation.

United Kingdom

  • Mother’s Day, March 27, 2022
  • Black Friday, Nov. 25, 2022
  • Cyber Monday, Nov. 28, 2022
  • Christmas Period, December 2022

The United Kingdom is the top-ranking country in Europe in terms of retail sales during the November/December holiday season, also referred to as “golden quarter” or peak trading.

United States

  • Memorial Day, May 30, 2022
  • Prime Day, July 2022
  • Labor Day, Sept. 5, 2022
  • Black Friday, Nov. 25, 2022
  • Cyber Monday, Nov. 28, 2022

After a year of ecommerce shifting around the pandemic, Prime Day moved back to it’s regular mid-summer time in 2021. Unfortunately, Prime Day didn’t see the same surge in growth in 2021 that it saw in 2020. A key factor in this comes from continued supply chain issues. Luckily, these issues are only improving the more time that passes, indicating Prime day 2022 will be back on track for a strong performance.

General

These holidays are celebrated across multiple regions and promote similar spending and gifting traditions in each country.

  • Valentines Day, Feb. 14, 2022
  • Easter, April 17, 2022
  • Mothers Day, May 8, 2022
  • Fathers Day, June 19, 2022
  • Christmas, Dec. 25, 2022

While many of these events fall on a specific day or weekend, the shopping season surrounding them is typically much longer. And even more important, many ecommerce marketplaces will require that promotions be set up far in advance, and inventory planning must begin long before the holiday hits in order to be prepared for the increase in traffic and purchases.

Want a cheat sheet? Download our 2022 International Retail Holidays by Month 1-Pager.

2022 International Retail Holidays by Month

If you’d like Pattern’s global marketplace management team to assist you in cultivating an international ecommerce strategy, let’s start the conversation today.

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Sept 6, 2022

Global Ecommerce Weekly News: 6th September 2022

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Aug 30, 2022

Global Ecommerce Weekly News: 30th August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon set to shut down Amazon Care Amazon is closing its telehealth service, Amazon Care, which launched in 2019 as a trial program for its headquartered employees. Later the service was rolled out nationwide for employees and other companies. The ecommerce giant has now made the decision to move away from the healthcare space, believing it was not the right long-term solution for its enterprise customers. [Read more on CNBC](https://www.cnbc.com/2022/08/24/amazon-is-shutting-down-amazon-care-telehealth-service.html) Peloton closes new deal to sell on Amazon Following a recent deal, Amazon customers will soon be able to buy Peloton fitness equipment on the marketplace, marking Peleton’s first move outside a direct-to-consumer model. According to Peloton’s CCO, there are already around half a million searches on Amazon for Peloton products every month, despite having no presence on the marketplace. Some key products include the original Peloton Bike, retailing for $1,445 and Peloton Guide for $295. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/24/peloton-strikes-deal-to-sell-fitness-equipment-on-amazon/) --- Other Marketplace News --- 60% of Malaysians are buying from local sellers on Shopee A recent survey of nearly 3,500 respondents found that nearly half of the shoppers prefer to purchase from local sellers due to shorter delivery times. Other shoppers decide to shop locally due to the quality of the products made in Malaysia and an interest in keeping the economy running. As a result, smaller local merchants have been able to grow their businesses, and shoppers benefit from shorter delivery times, products of high quality and supporting local businesses. [Read more on The Malaysian Reserve](https://themalaysianreserve.com/2022/08/25/around-60-malaysians-are-buying-from-local-sellers-on-shopee/) Flipkart’s social commerce platform Shopsy crosses 100 million users Flipkart launched a social commerce arm, Shopsy, in July of last year, which has now surpassed 100 million users, ahead of its target timeline being the end of 2022. This acquisition of new users has made Shopsy one of the largest platforms of its kind in the country, and is expected to onboard a further 100 million by the end of 2023. The platform is centred around boosting local entrepreneurship and powering ecommerce for consumers across tier 2+ regions where users face challenges around trust and navigation when shopping online. [Read more on Business Standard](https://www.business-standard.com/article/companies/flipkart-s-social-commerce-platform-shopsy-hits-100-million-users-1220828006851.html) Meta joins Amazon and Walmart in bid for Indian ecommerce market Amazon mentioned earlier in the year that it would be building a logistics division in-house through its purchase of a 51% stake in Ecom Express, an end-to-end logistics firm, to make ecommerce deliveries more efficient in the country. Walmart operates Flipkart in India and is set to continue its investment in the marketplace. In an effort to compete in the Indian ecommerce market, Meta has partnered with Indian ecommerce company, JioMart, to offer customers a grocery shopping platform within its WhatsApp chat feature. [Read more on Pymnts](https://www.pymnts.com/news/retail/2022/meta-joins-amazon-walmart-indian-ecommerce-market/) --- Other Ecommerce News --- Ecommerce in Spain worth €57.7 billion in 2021 Spanish ecommerce saw 11.7% growth compared to last year, largely attributed to cross-border sales. In the final quarter of 2021, ecommerce sales in Spain were at €16.9 billion euros, at least 60% of which came from cross-border sales. Transactions from foreign locations to Spain generated a turnover of €1.56 billion in Q4, a growth of 27.7% compared to Q4 a year before. [Read more on Ecommerce News](https://ecommercenews.eu/ecommerce-in-spain-was-worth-e57-7-billion-in-2021/)
Aug 23, 2022

Global Ecommerce Weekly News: 23rd August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to add mental health support to primary-care service Amazon is set to move into mental health therapy with its primary-care division, following its recent acquisition deal of One Medical. The plan is to partner with virtual behavioural therapy service, Ginger, to offer its Amazon Care users with on-demand access to mental health services, licensed therapists and psychiatrists. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/11/amazon-plans-to-add-mental-health-support-to-primary-care-service/) GMB union calls for £15 an hour minimum pay at UK Amazon warehouses Amazon recently offered its warehouse workers a 3% pay rise, which in comparison to the June inflation rate of 9.4% left employees disappointed. Following this, hundreds of Amazon warehouse workers stopped work last week, protesting against the minimal pay increase, seeking a minimum of £15 an hour. Recent protests consisting of employee walkouts and sit-ins aim to get a better offer out of Amazon. [Read more on The Guardian](https://www.theguardian.com/technology/2022/aug/09/gmb-calls-for-15-an-hour-minimum-pay-at-amazon-warehouses-in-uk) Amazon third-party sellers have received their first-ever holiday fee hike Amazon’s third-party marketplaces account for close to half of the company’s online sales. The company introduced a 5% fuel and inflation charge to its third-party sellers earlier this year, and has now implemented another inflation increase charge. Commencing 14 October, any seller who uses Amazon’s fulfilment service is subject to the price hike, which is set to be an additional 35 cents per item for products sold in the US and Canada. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/17/amazon-third-party-sellers-have-received-their-first-ever-holiday-fee-hike/) Amazon puts a pause on UK grocery shop roll-out as the cost of living increases Amazon has slowed down on its UK roll-out of till-free Amazon Fresh grocery stores following disappointing sales and the rise in cost of living. Allegedly, the company is no longer looking for potential sites to expand and if more stores are opened, they will likely no longer use a till-free system, as consumers become more cautious about spending. [Read more on The Telegraph](https://www.telegraph.co.uk/business/2022/08/21/amazon-pauses-uk-grocery-shop-roll-out-following-disappointing/) --- Other Marketplace News --- Shopee overtakes Alibaba across international markets Shopee has surpassed Alibaba and taken the top spot for sales outside of China. Singapore-based marketplace saw a year-on-year increase of 51.4% at the end of Q2 of this year, while Alibaba saw a 3% drop during the same time period. This can be seen as a promising development for start-ups and their ability to compete with some of the largest ecommerce giants in the market. [Read more on Exchange Wire](https://www.exchangewire.com/blog/2022/08/18/shopee-surpasses-alibaba-in-international-sales-amazon-searches-for-entertainment-exec/) H&M reopens its official store to Alibaba’s Tmall ecommerce platform It has been nearly 18 months since Alibaba removed H&M from its Tmall platform, following H&M’s criticism of human rights abuses in Xinjiang. It is estimated that over a million people, predominantly minorities in the area, have been unlawfully detained in camps across the city. Brands including Nike, Adidas, Burberry and Converse were swept up in the controversy, however H&M was one of the first to be targeted for speaking out about the issue. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/16/hm-returns-to-alibabas-tmall-platform-16-months-after-xinjiang-controversy/) Klarna launches new feature allowing UK consumers to view full online order history Buy-now-pay-later company, Klarna, has launched a new feature on its shopping app, which allows UK consumers to view their full online order history, regardless of whether they purchased the product using Klarna. The feature also shows delivery tracking and aids consumers in managing their online purchases more conveniently. [Read more on The Industry](https://www.theindustry.fashion/klarna-launches-new-feature-allowing-uk-consumers-to-view-full-online-order-history/) --- Other Ecommerce News --- Online marketplaces responsible for £280 billion business turnover in the UK Nearly 900,000 UK businesses are currently selling on online marketplaces, generating an estimated £282 billion worth of sales each year. This figure represents 6% of the UK’s annual business turnover, highlighting the notable contribution that marketplaces make to the UK economy, along with the potential for further growth in this area. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/09/online-marketplaces-responsible-for-280-billion-business-turnover-in-uk/)