Getting Amazon’s Climate Pledge Friendly Badge

Emma Hunter

January 3, 2022

More than ever before, retailers and shoppers want to be eco-friendly. This makes sense since the global surface temperature has risen by an average 0.17 degrees Fahrenheit per decade since 1901, and 2020 was the second warmest year to date. Consumers want to protect the environment from global warming, and so do sellers.

Now brands can better show their commitment to sustainable products with the help of Amazon’s Climate Pledge Friendly badge. Announced in the US in September 2020 (and later in France, Germany, Italy, Spain, and the UK in October), the badge strives to help sellers and consumers align on their environmental goals.

What is the Climate Pledge Friendly program?

Climate Pledge Friendly is an Amazon certification program part of Amazon’s green initiative to power their operations with 100% renewable energy by 2025 and reach net-zero carbon emissions by 2040. The latter goal is part of The Climate Pledge to meet the Paris Agreement 20 years early.

So to incentivize sellers on its own platform to create sustainable products, Amazon partnered with third-party certifications and even created their own Compact by Design certification. Products with one or more of these certifications get the Climate Pledge Friendly badge. The badge is displayed on Amazon search results and product pages as pictured below:

Climate Pledge Friendly 1 - Biokleen Laundry Detergent

In addition to being featured on products as they are found organically, shoppers can narrow their product search to Climate Pledge Friendly products only. This means brands have the opportunity to showcase their products to eco-conscious consumers, and eco-conscious consumers can tailor their product choices to their personal values.

Plus, qualifying products could make it onto the Climate Pledge Friendly storefront, where some products are highlighted by category and others get featured.

Climate Pledge Friendly items can be found across grocery, household, fashion, beauty, health, electronics, and computer and office products. The program is open to all vendors and sellers that operate on Amazon’s marketplace, and there is no fee to participate.

Benefits of the Climate Pledge Friendly Badge

Climate Pledge Friendly products rank higher on Amazon search result pages. So early adoption is important. The sooner a product certifies, the higher it will rank in the long run. Think of it as another form of search engine optimization (SEO).

Plus, sustainability and green marketing are powerful trends right now. Consider the following statistics reported by NielsenIG:

  • In 2018, 48% of US consumers said they would definitely or probably change their consumption habits to reduce their impact on the environment.
  • Since 2014, sustainable product sales have grown at a 3.5% compound average growth rate (CAGR).
  • By 2021, the market for sustainable fast-moving consumer goods (FMCG) is expected to grow to $150 billion.

No doubt, the consumer market for sustainable products is growing and only expected to get bigger. By creating and marketing your products as eco-friendly, you can build and maintain brand values with proof. Instead of telling consumers you want to support the environment, you can show them.

While some criticize green marketing for giving larger companies that can afford the extra costs of green initiatives an unfair advantage over smaller competitors, the Climate Pledge Friendly badge allows even small brands to work towards sustainability.

Ultimately, the Climate Pledge Friendly badge shows consumers that your brand is trustworthy, caring, responsible, and planning for the future. That message resonates with millennials and younger generations especially, and having the Climate Pledge Friendly badge is an easy way to connect with them. With so much competition in ecommerce, supporting the right cause could be essential to standing out.

How to get the Climate Pledge Friendly Badge

To get the Climate Pledge Friendly Badge, your products will need to be registered with a qualifying certification. Look for a certification that best suits your products and values. Each certification has different requirements and costs associated with them, and you will need to reach out to the certification body directly to apply and become certified.

Once your product is certified, the certification body will provide input to Amazon that will update your products with the Climate Pledge Friendly Badge. If you have a qualified certification, but the Climate Pledge Friendly Badge is not displayed, you can contact Amazon Vendor Central, Seller Central or work with your Pattern brand management team to make sure the badge is added.

Climate Pledge Friendly 2 - Product Certification

What is Compact by Design?

Compact by Design is Amazon’s own certification program that focuses on efficient product design and packaging. It requires products to be efficient in their shape, concentration, and weight, and minimal in their packaging. By eliminating excess air and water, Compact by Design products can help reduce carbon emissions.

To evaluate products, Amazon measures them by their “unit efficiency,” where a unit is the total amount of product in a container. Unit efficiency is calculated as (cubed volume/unit) x (weight /unit). For example, a 16 fl. oz. liquid soap that is 20 cubic inches in size and 1 pound in weight would have a unit efficiency of 0.078125.

Amazon sets unit efficiency thresholds for over 100 different product categories. Products that pass their relevant unit efficiency threshold qualify as Climate Pledge Friendly. In the example above, the liquid soap’s 0.078125 unit efficiency falls under the 0.207686259 threshold for liquid soaps, so it would not qualify.

Do the math on your own products. They may already qualify as Compact by Design. If so, make sure they are registered in the Amazon Brand Registry program. Amazon uses existing product data from their catalog to automatically determine eligibility.

If your product does not qualify, consider how you can make future products more unit efficient or how you can update the production of your product going forward. You can get there with careful design.

Working with Pattern

Here at Pattern, we understand how important it is for brands to tell their story. The Climate Pledge Friendly badge is another way to do just that, to tell who you are and what makes you different.

If your product qualifies as Climate Pledge Friendly but you don’t see the badge, Pattern can push the process along in Seller Central. If your product packaging needs an updated design, Pattern can help with that too. (We’ve even won awards for it.)

If your product is certified by a group not included in the Climate Pledge Friendly program, we can help them submit a request for consideration. This is especially relevant for international brands, who may have certifications from around the world. Amazon is steadily working to add more certifications to its program, like EU Ecolabel, Blue Angel, and Nordic Swan. But in the meantime, Pattern can help.

So if you’re ready to get the most out of Amazon’s Climate Pledge Friendly program, contact us today and we’ll help you through the process.

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Sept 6, 2022

Global Ecommerce Weekly News: 6th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon announces new inventory and distribution service, AWD Amazon has launched Amazon Warehousing and Distribution (AWD), providing inventory and distribution services to its sellers as a means of addressing current supply chain issues. AWD is now available for sellers using Fulfilment by Amazon (FBA), i.e. outsourcing their fulfilment to the platform. Amazon has plans to expand the service outside the platform in 2023. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/02/amazon-introduces-new-service-to-help-solve-supply-chain-challenges/) Amazon Web Services (AWS) launches in the UAE AWS, Amazon’s cloud-computing platform offering, has launched its second region in the Middle East and now provides its services in the UAE. The move will now allow anyone in the UAE who utilises cloud technologies to harness AWS’s advanced platforms and APIs. An estimated $11 billion USD is expected to be added to the UAE’s GDP thanks to the implementation, with an average of 6,000 external vendor jobs to be created annually. AWS is now available in 87 zones across 27 regions, with sights set on expanding further across Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/30/amazon-web-services-launches-region-in-uae/) --- Other Marketplace News --- Lazada to launch in Europe Alibaba-owned ecommerce platform Lazada is set to launch in Europe, marking a refreshed internationalisation push from the company. The move follows toughening economic conditions and performance in Southeast Asia, advancing the need to tap overseas markets. In Europe, Lazada will face tough competition from giants like Amazon and Zalando. Lazada’s exact entry strategy is to be confirmed and will be reliant on macroeconomic and market conditions, according to Lazada CEO James Dong. [Read more on DigitalCommerce360](https://www.digitalcommerce360.com/2022/09/01/alibabas-lazada-to-take-on-amazon-zalando-in-europe-push/) Chinese ecommerce giant Pinduoduo to launch cross-border platform in the United States Pinduoduo, a Chinese ecommerce giant rivalling Alibaba and JD, has announced it will be launching a new cross-border ecommerce platform. The marketplace is set to launch in the United States next month, as part of the company’s larger push into new markets. Pinduoduo found success in China thanks to its rock-bottom price offerings and harnessing of social commerce marketing, emulating strategies similar to fast-fashion giant Shein. [Read more on Yahoo Finance](https://uk.finance.yahoo.com/news/pinduoduo-launch-international-e-commerce-034129263.html) Alibaba launches its biggest B2B sales event, ‘Super September’ China ecommerce giant, Alibaba, has now launched its month-long B2B sales event ‘Super September’. The event provides 40 million buyers and 200,000 suppliers with the ability to connect on the platform, showcasing a ‘virtually unlimited’ number of products. The event hopes to foster new cross-border business relationships to tackle supply chain challenges currently faced by businesses. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/alibaba-launches-super-september-b2b-sales-event/) --- Other Ecommerce News --- Klarna’s losses quadruple in first half of 2022 BNPL provider, Klarna, has reported losses of $581 million USD for the first half of 2022. This figure is almost four times larger than a year earlier, where $129 million USD in losses were reported. The company attributes the losses to employee costs, technology investments, and rising credit losses. Klarna’s figure reporting comes amidst worsening economic conditions, fresh legal and regulatory scrutiny, and pressure from Big Tech competitors. [Read more on The Financial Times](https://www.ft.com/content/483451db-9221-4ca4-83a6-b4ddc6bfcfbb) [Read more on the Guardian](https://www.theguardian.com/business/2022/aug/31/klarna-losses-more-than-triple-as-consumer-spending-slows) One fifth of Snap employees to be laid off amidst poor financial performance Social media platform Snap (‘Snapchat’) has announced it will be laying off 20% of its employees and closing out a number of projects following a year of poor financial results.The move will see 1,200 employees globally lose their jobs, saving the company an estimated $500 million USD in costs. Snap is currently valued at $20 billion, an 84% decrease from its valuation of $130 billion last year. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/snap-to-lay-off-20-of-its-workforce-and-wind-down-a-number-of-projects/)
Aug 30, 2022

Global Ecommerce Weekly News: 30th August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon set to shut down Amazon Care Amazon is closing its telehealth service, Amazon Care, which launched in 2019 as a trial program for its headquartered employees. Later the service was rolled out nationwide for employees and other companies. The ecommerce giant has now made the decision to move away from the healthcare space, believing it was not the right long-term solution for its enterprise customers. [Read more on CNBC](https://www.cnbc.com/2022/08/24/amazon-is-shutting-down-amazon-care-telehealth-service.html) Peloton closes new deal to sell on Amazon Following a recent deal, Amazon customers will soon be able to buy Peloton fitness equipment on the marketplace, marking Peleton’s first move outside a direct-to-consumer model. According to Peloton’s CCO, there are already around half a million searches on Amazon for Peloton products every month, despite having no presence on the marketplace. Some key products include the original Peloton Bike, retailing for $1,445 and Peloton Guide for $295. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/24/peloton-strikes-deal-to-sell-fitness-equipment-on-amazon/) --- Other Marketplace News --- 60% of Malaysians are buying from local sellers on Shopee A recent survey of nearly 3,500 respondents found that nearly half of the shoppers prefer to purchase from local sellers due to shorter delivery times. Other shoppers decide to shop locally due to the quality of the products made in Malaysia and an interest in keeping the economy running. As a result, smaller local merchants have been able to grow their businesses, and shoppers benefit from shorter delivery times, products of high quality and supporting local businesses. [Read more on The Malaysian Reserve](https://themalaysianreserve.com/2022/08/25/around-60-malaysians-are-buying-from-local-sellers-on-shopee/) Flipkart’s social commerce platform Shopsy crosses 100 million users Flipkart launched a social commerce arm, Shopsy, in July of last year, which has now surpassed 100 million users, ahead of its target timeline being the end of 2022. This acquisition of new users has made Shopsy one of the largest platforms of its kind in the country, and is expected to onboard a further 100 million by the end of 2023. The platform is centred around boosting local entrepreneurship and powering ecommerce for consumers across tier 2+ regions where users face challenges around trust and navigation when shopping online. [Read more on Business Standard](https://www.business-standard.com/article/companies/flipkart-s-social-commerce-platform-shopsy-hits-100-million-users-1220828006851.html) Meta joins Amazon and Walmart in bid for Indian ecommerce market Amazon mentioned earlier in the year that it would be building a logistics division in-house through its purchase of a 51% stake in Ecom Express, an end-to-end logistics firm, to make ecommerce deliveries more efficient in the country. Walmart operates Flipkart in India and is set to continue its investment in the marketplace. In an effort to compete in the Indian ecommerce market, Meta has partnered with Indian ecommerce company, JioMart, to offer customers a grocery shopping platform within its WhatsApp chat feature. [Read more on Pymnts](https://www.pymnts.com/news/retail/2022/meta-joins-amazon-walmart-indian-ecommerce-market/) --- Other Ecommerce News --- Ecommerce in Spain worth €57.7 billion in 2021 Spanish ecommerce saw 11.7% growth compared to last year, largely attributed to cross-border sales. In the final quarter of 2021, ecommerce sales in Spain were at €16.9 billion euros, at least 60% of which came from cross-border sales. Transactions from foreign locations to Spain generated a turnover of €1.56 billion in Q4, a growth of 27.7% compared to Q4 a year before. [Read more on Ecommerce News](https://ecommercenews.eu/ecommerce-in-spain-was-worth-e57-7-billion-in-2021/)
Aug 23, 2022

Global Ecommerce Weekly News: 23rd August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to add mental health support to primary-care service Amazon is set to move into mental health therapy with its primary-care division, following its recent acquisition deal of One Medical. The plan is to partner with virtual behavioural therapy service, Ginger, to offer its Amazon Care users with on-demand access to mental health services, licensed therapists and psychiatrists. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/11/amazon-plans-to-add-mental-health-support-to-primary-care-service/) GMB union calls for £15 an hour minimum pay at UK Amazon warehouses Amazon recently offered its warehouse workers a 3% pay rise, which in comparison to the June inflation rate of 9.4% left employees disappointed. Following this, hundreds of Amazon warehouse workers stopped work last week, protesting against the minimal pay increase, seeking a minimum of £15 an hour. Recent protests consisting of employee walkouts and sit-ins aim to get a better offer out of Amazon. [Read more on The Guardian](https://www.theguardian.com/technology/2022/aug/09/gmb-calls-for-15-an-hour-minimum-pay-at-amazon-warehouses-in-uk) Amazon third-party sellers have received their first-ever holiday fee hike Amazon’s third-party marketplaces account for close to half of the company’s online sales. The company introduced a 5% fuel and inflation charge to its third-party sellers earlier this year, and has now implemented another inflation increase charge. Commencing 14 October, any seller who uses Amazon’s fulfilment service is subject to the price hike, which is set to be an additional 35 cents per item for products sold in the US and Canada. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/17/amazon-third-party-sellers-have-received-their-first-ever-holiday-fee-hike/) Amazon puts a pause on UK grocery shop roll-out as the cost of living increases Amazon has slowed down on its UK roll-out of till-free Amazon Fresh grocery stores following disappointing sales and the rise in cost of living. Allegedly, the company is no longer looking for potential sites to expand and if more stores are opened, they will likely no longer use a till-free system, as consumers become more cautious about spending. [Read more on The Telegraph](https://www.telegraph.co.uk/business/2022/08/21/amazon-pauses-uk-grocery-shop-roll-out-following-disappointing/) --- Other Marketplace News --- Shopee overtakes Alibaba across international markets Shopee has surpassed Alibaba and taken the top spot for sales outside of China. Singapore-based marketplace saw a year-on-year increase of 51.4% at the end of Q2 of this year, while Alibaba saw a 3% drop during the same time period. This can be seen as a promising development for start-ups and their ability to compete with some of the largest ecommerce giants in the market. [Read more on Exchange Wire](https://www.exchangewire.com/blog/2022/08/18/shopee-surpasses-alibaba-in-international-sales-amazon-searches-for-entertainment-exec/) H&M reopens its official store to Alibaba’s Tmall ecommerce platform It has been nearly 18 months since Alibaba removed H&M from its Tmall platform, following H&M’s criticism of human rights abuses in Xinjiang. It is estimated that over a million people, predominantly minorities in the area, have been unlawfully detained in camps across the city. Brands including Nike, Adidas, Burberry and Converse were swept up in the controversy, however H&M was one of the first to be targeted for speaking out about the issue. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/16/hm-returns-to-alibabas-tmall-platform-16-months-after-xinjiang-controversy/) Klarna launches new feature allowing UK consumers to view full online order history Buy-now-pay-later company, Klarna, has launched a new feature on its shopping app, which allows UK consumers to view their full online order history, regardless of whether they purchased the product using Klarna. The feature also shows delivery tracking and aids consumers in managing their online purchases more conveniently. [Read more on The Industry](https://www.theindustry.fashion/klarna-launches-new-feature-allowing-uk-consumers-to-view-full-online-order-history/) --- Other Ecommerce News --- Online marketplaces responsible for £280 billion business turnover in the UK Nearly 900,000 UK businesses are currently selling on online marketplaces, generating an estimated £282 billion worth of sales each year. This figure represents 6% of the UK’s annual business turnover, highlighting the notable contribution that marketplaces make to the UK economy, along with the potential for further growth in this area. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/09/online-marketplaces-responsible-for-280-billion-business-turnover-in-uk/)