Ecommerce Professionals Are Asked to Do Too Much

John LeBaron

February 18, 2021

Working in ecommerce can feel a lot like juggling five to ten objects of different shapes and sizes and hoping they don’t crash to the floor or into each other. Leading the ecommerce efforts for your brand is involved and exhausting, made more so because many brands’ ecommerce arms are woefully under-resourced.

Most brand executives only hire two to three ecommerce experts to run their business online, and it isn’t enough to keep up with everything your business needs to grow. Sound familiar? Ecommerce teams like yours are overworked and overwhelmed, and without proper support or resources you’ll never reach your true business potential. At best, you can keep your head above water and continue pushing off new initiatives and strategies, but at worst, a too thinly spread ecommerce team can turn into one big money pit for business.

Why ecommerce teams are overwhelmed

Ecommerce has evolved into a massive arm of business—ecommerce sales in Q3 of 2020 alone leaped to 37.1% year over year, showing how vital it is to the economic ecosystem. It’s the quickest way to reach consumers, wherever they are, with the biggest wins. It’s also evolved far beyond the scope most brands’ ecommerce teams are equipped to manage.

D2C Websites

Brands generally start with a D2C because it gives them greater control of the brand experience. It also makes up 3% of their overall revenue. D2Cs, however, can rapidly turn complex. You have to manage the retail platform you build your site on—i.e. Shopify, Magento, Google—or build a retail platform on your own. Then there are ancillary ecosystem modules you have to oversee and incorporate into your D2C, like your purchasing systems, your shipping logistics, your customer service infrastructure, and live chat provider. At a minimum, you’re looking at 18 different modules associated with your site that you have to build out and manage as an ecommerce team.

Once these things are built out on your D2C, you then have to drive traffic to your D2C. This requires creating and managing the digital arm supporting your brand—like Instagram and Facebook—working with SEO to drive traffic via search engine, overseeing paid advertising, and maybe even influencer marketing.

All of this is a tall order on its own for an ecommerce team, but D2Cs are only the tip of the ecommerce iceberg.

Marketplaces

Global marketplaces make up a six trillion-dollar industry—Amazon is three times the size of Shopify and Alibaba is 10 times the size of Shopify. Omni-channel marketplaces are the way for your brand to see serious and sustained growth, but they add several more obligations to the shoulders of your already overworked staff and amplify your brand’s main challenges.

With marketplace management, you’re looking at ad spend, SEO and keywords, product listings, MAP enforcement, and online control just to start. That doesn’t take into account additional responsibilities you’ll take on if you choose to sell your product on more than one marketplace. Frankly, even if you think you do, you don’t have the expertise and manpower on your own, across all of these channels, to manage all of them well.

International Sales

Going international adds an additional layer of challenges for your brand, because then you start dealing with obstacles like tariffs, export duties, different MAP laws, localization within each country, different images, and different packaging requirements. It gets spendy to have feet on the ground worldwide, but global ecommerce only continues to grow.

Combined, each of these areas of your ecommerce business are completely inundating your team. You have a higher potential of seeing disparate data across channels and marketplaces, making it harder to let the data guide your strategy. You have siloed expertise, where your team members might be well-versed in one thing like Instagram, but can’t possibly be well-versed in everything your ecommerce brand needs to grow, making it hard to scale. In almost every scenario, being under-resourced is the nail in the coffin for your ecommerce team.

The Executive Dilemma

All of these pressure points cause what we call the “executive dilemma.” This is when CEOs are forced to grapple with the question of whether or not they should invest in an ecommerce team that continues to need more resources and cost them more money. An under-resourced and overworked team gives them lower returns, even if it isn’t that team’s fault, and in order to make up for that, executives will pour additional money into agencies, temp workers, contractors, and software designed to make up for the competencies their ecommerce team is ill-equipped to provide on its own. This just eats into their profits and exacerbates the problem.

Pretty soon, CEOs are questioning if their ecommerce teams are actually any good or if they’re just a waste of their investment. When you’re doing your best to put out fires for your business, juggle everything you need to do, and still failing to meet your potential as a result, this response can be devastating.

The solution

The most important thing you should do right now to address these pressure points is to communicate them to your brand executives. Make sure they know exactly what your ecommerce team needs to help the brand grow, and let them know there’s a better way of doing business: the Pattern way.

Pattern helps ecommerce teams just like yours eliminate pressure points so they can realize their full potential and focus on the strategic direction of their ecommerce business, instead of just cleaning up messes. With Pattern’s partnership, brands become self-sufficient and achieve long-term profitable growth, while allowing ecommerce professionals to grow and flourish.

Without Pattern, your business may go through 3-5 or more agencies to cover the work your ecommerce team can’t, paying thousands of dollars in fees each month in addition to costs for personnel, your D2C, marketplaces, and lost margins due to lack of control online.

At Pattern, we pay you—literally. We purchase your inventory from you and then arm you with every tool you need to dazzle on ecommerce, including invaluable data analysis about your conversion rates and listings, marketing and advertising resources, SEO, shipping and distribution logistics, and even international sales when you’re ready. We also help you get control of your brand online, so not only are you making money, but you’re saving it.

Our brand managers are devoted to the success of your brand, not how much they can make on commission or how much of your money they can spend. We work hand in hand with your ecommerce team to give you the support you need to not only thrive, but to reclaim the space and time your team needs in order to focus on doing what you love again.

To learn more about how Pattern can help your brand, set up your demo today.

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Sept 6, 2022

Global Ecommerce Weekly News: 6th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon announces new inventory and distribution service, AWD Amazon has launched Amazon Warehousing and Distribution (AWD), providing inventory and distribution services to its sellers as a means of addressing current supply chain issues. AWD is now available for sellers using Fulfilment by Amazon (FBA), i.e. outsourcing their fulfilment to the platform. Amazon has plans to expand the service outside the platform in 2023. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/02/amazon-introduces-new-service-to-help-solve-supply-chain-challenges/) Amazon Web Services (AWS) launches in the UAE AWS, Amazon’s cloud-computing platform offering, has launched its second region in the Middle East and now provides its services in the UAE. The move will now allow anyone in the UAE who utilises cloud technologies to harness AWS’s advanced platforms and APIs. An estimated $11 billion USD is expected to be added to the UAE’s GDP thanks to the implementation, with an average of 6,000 external vendor jobs to be created annually. AWS is now available in 87 zones across 27 regions, with sights set on expanding further across Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/30/amazon-web-services-launches-region-in-uae/) --- Other Marketplace News --- Lazada to launch in Europe Alibaba-owned ecommerce platform Lazada is set to launch in Europe, marking a refreshed internationalisation push from the company. The move follows toughening economic conditions and performance in Southeast Asia, advancing the need to tap overseas markets. In Europe, Lazada will face tough competition from giants like Amazon and Zalando. Lazada’s exact entry strategy is to be confirmed and will be reliant on macroeconomic and market conditions, according to Lazada CEO James Dong. [Read more on DigitalCommerce360](https://www.digitalcommerce360.com/2022/09/01/alibabas-lazada-to-take-on-amazon-zalando-in-europe-push/) Chinese ecommerce giant Pinduoduo to launch cross-border platform in the United States Pinduoduo, a Chinese ecommerce giant rivalling Alibaba and JD, has announced it will be launching a new cross-border ecommerce platform. The marketplace is set to launch in the United States next month, as part of the company’s larger push into new markets. Pinduoduo found success in China thanks to its rock-bottom price offerings and harnessing of social commerce marketing, emulating strategies similar to fast-fashion giant Shein. [Read more on Yahoo Finance](https://uk.finance.yahoo.com/news/pinduoduo-launch-international-e-commerce-034129263.html) Alibaba launches its biggest B2B sales event, ‘Super September’ China ecommerce giant, Alibaba, has now launched its month-long B2B sales event ‘Super September’. The event provides 40 million buyers and 200,000 suppliers with the ability to connect on the platform, showcasing a ‘virtually unlimited’ number of products. The event hopes to foster new cross-border business relationships to tackle supply chain challenges currently faced by businesses. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/alibaba-launches-super-september-b2b-sales-event/) --- Other Ecommerce News --- Klarna’s losses quadruple in first half of 2022 BNPL provider, Klarna, has reported losses of $581 million USD for the first half of 2022. This figure is almost four times larger than a year earlier, where $129 million USD in losses were reported. The company attributes the losses to employee costs, technology investments, and rising credit losses. Klarna’s figure reporting comes amidst worsening economic conditions, fresh legal and regulatory scrutiny, and pressure from Big Tech competitors. [Read more on The Financial Times](https://www.ft.com/content/483451db-9221-4ca4-83a6-b4ddc6bfcfbb) [Read more on the Guardian](https://www.theguardian.com/business/2022/aug/31/klarna-losses-more-than-triple-as-consumer-spending-slows) One fifth of Snap employees to be laid off amidst poor financial performance Social media platform Snap (‘Snapchat’) has announced it will be laying off 20% of its employees and closing out a number of projects following a year of poor financial results.The move will see 1,200 employees globally lose their jobs, saving the company an estimated $500 million USD in costs. Snap is currently valued at $20 billion, an 84% decrease from its valuation of $130 billion last year. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/snap-to-lay-off-20-of-its-workforce-and-wind-down-a-number-of-projects/)
Aug 30, 2022

Global Ecommerce Weekly News: 30th August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon set to shut down Amazon Care Amazon is closing its telehealth service, Amazon Care, which launched in 2019 as a trial program for its headquartered employees. Later the service was rolled out nationwide for employees and other companies. The ecommerce giant has now made the decision to move away from the healthcare space, believing it was not the right long-term solution for its enterprise customers. [Read more on CNBC](https://www.cnbc.com/2022/08/24/amazon-is-shutting-down-amazon-care-telehealth-service.html) Peloton closes new deal to sell on Amazon Following a recent deal, Amazon customers will soon be able to buy Peloton fitness equipment on the marketplace, marking Peleton’s first move outside a direct-to-consumer model. According to Peloton’s CCO, there are already around half a million searches on Amazon for Peloton products every month, despite having no presence on the marketplace. Some key products include the original Peloton Bike, retailing for $1,445 and Peloton Guide for $295. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/24/peloton-strikes-deal-to-sell-fitness-equipment-on-amazon/) --- Other Marketplace News --- 60% of Malaysians are buying from local sellers on Shopee A recent survey of nearly 3,500 respondents found that nearly half of the shoppers prefer to purchase from local sellers due to shorter delivery times. Other shoppers decide to shop locally due to the quality of the products made in Malaysia and an interest in keeping the economy running. As a result, smaller local merchants have been able to grow their businesses, and shoppers benefit from shorter delivery times, products of high quality and supporting local businesses. [Read more on The Malaysian Reserve](https://themalaysianreserve.com/2022/08/25/around-60-malaysians-are-buying-from-local-sellers-on-shopee/) Flipkart’s social commerce platform Shopsy crosses 100 million users Flipkart launched a social commerce arm, Shopsy, in July of last year, which has now surpassed 100 million users, ahead of its target timeline being the end of 2022. This acquisition of new users has made Shopsy one of the largest platforms of its kind in the country, and is expected to onboard a further 100 million by the end of 2023. The platform is centred around boosting local entrepreneurship and powering ecommerce for consumers across tier 2+ regions where users face challenges around trust and navigation when shopping online. [Read more on Business Standard](https://www.business-standard.com/article/companies/flipkart-s-social-commerce-platform-shopsy-hits-100-million-users-1220828006851.html) Meta joins Amazon and Walmart in bid for Indian ecommerce market Amazon mentioned earlier in the year that it would be building a logistics division in-house through its purchase of a 51% stake in Ecom Express, an end-to-end logistics firm, to make ecommerce deliveries more efficient in the country. Walmart operates Flipkart in India and is set to continue its investment in the marketplace. In an effort to compete in the Indian ecommerce market, Meta has partnered with Indian ecommerce company, JioMart, to offer customers a grocery shopping platform within its WhatsApp chat feature. [Read more on Pymnts](https://www.pymnts.com/news/retail/2022/meta-joins-amazon-walmart-indian-ecommerce-market/) --- Other Ecommerce News --- Ecommerce in Spain worth €57.7 billion in 2021 Spanish ecommerce saw 11.7% growth compared to last year, largely attributed to cross-border sales. In the final quarter of 2021, ecommerce sales in Spain were at €16.9 billion euros, at least 60% of which came from cross-border sales. Transactions from foreign locations to Spain generated a turnover of €1.56 billion in Q4, a growth of 27.7% compared to Q4 a year before. [Read more on Ecommerce News](https://ecommercenews.eu/ecommerce-in-spain-was-worth-e57-7-billion-in-2021/)
Aug 23, 2022

Global Ecommerce Weekly News: 23rd August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to add mental health support to primary-care service Amazon is set to move into mental health therapy with its primary-care division, following its recent acquisition deal of One Medical. The plan is to partner with virtual behavioural therapy service, Ginger, to offer its Amazon Care users with on-demand access to mental health services, licensed therapists and psychiatrists. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/11/amazon-plans-to-add-mental-health-support-to-primary-care-service/) GMB union calls for £15 an hour minimum pay at UK Amazon warehouses Amazon recently offered its warehouse workers a 3% pay rise, which in comparison to the June inflation rate of 9.4% left employees disappointed. Following this, hundreds of Amazon warehouse workers stopped work last week, protesting against the minimal pay increase, seeking a minimum of £15 an hour. Recent protests consisting of employee walkouts and sit-ins aim to get a better offer out of Amazon. [Read more on The Guardian](https://www.theguardian.com/technology/2022/aug/09/gmb-calls-for-15-an-hour-minimum-pay-at-amazon-warehouses-in-uk) Amazon third-party sellers have received their first-ever holiday fee hike Amazon’s third-party marketplaces account for close to half of the company’s online sales. The company introduced a 5% fuel and inflation charge to its third-party sellers earlier this year, and has now implemented another inflation increase charge. Commencing 14 October, any seller who uses Amazon’s fulfilment service is subject to the price hike, which is set to be an additional 35 cents per item for products sold in the US and Canada. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/17/amazon-third-party-sellers-have-received-their-first-ever-holiday-fee-hike/) Amazon puts a pause on UK grocery shop roll-out as the cost of living increases Amazon has slowed down on its UK roll-out of till-free Amazon Fresh grocery stores following disappointing sales and the rise in cost of living. Allegedly, the company is no longer looking for potential sites to expand and if more stores are opened, they will likely no longer use a till-free system, as consumers become more cautious about spending. [Read more on The Telegraph](https://www.telegraph.co.uk/business/2022/08/21/amazon-pauses-uk-grocery-shop-roll-out-following-disappointing/) --- Other Marketplace News --- Shopee overtakes Alibaba across international markets Shopee has surpassed Alibaba and taken the top spot for sales outside of China. Singapore-based marketplace saw a year-on-year increase of 51.4% at the end of Q2 of this year, while Alibaba saw a 3% drop during the same time period. This can be seen as a promising development for start-ups and their ability to compete with some of the largest ecommerce giants in the market. [Read more on Exchange Wire](https://www.exchangewire.com/blog/2022/08/18/shopee-surpasses-alibaba-in-international-sales-amazon-searches-for-entertainment-exec/) H&M reopens its official store to Alibaba’s Tmall ecommerce platform It has been nearly 18 months since Alibaba removed H&M from its Tmall platform, following H&M’s criticism of human rights abuses in Xinjiang. It is estimated that over a million people, predominantly minorities in the area, have been unlawfully detained in camps across the city. Brands including Nike, Adidas, Burberry and Converse were swept up in the controversy, however H&M was one of the first to be targeted for speaking out about the issue. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/16/hm-returns-to-alibabas-tmall-platform-16-months-after-xinjiang-controversy/) Klarna launches new feature allowing UK consumers to view full online order history Buy-now-pay-later company, Klarna, has launched a new feature on its shopping app, which allows UK consumers to view their full online order history, regardless of whether they purchased the product using Klarna. The feature also shows delivery tracking and aids consumers in managing their online purchases more conveniently. [Read more on The Industry](https://www.theindustry.fashion/klarna-launches-new-feature-allowing-uk-consumers-to-view-full-online-order-history/) --- Other Ecommerce News --- Online marketplaces responsible for £280 billion business turnover in the UK Nearly 900,000 UK businesses are currently selling on online marketplaces, generating an estimated £282 billion worth of sales each year. This figure represents 6% of the UK’s annual business turnover, highlighting the notable contribution that marketplaces make to the UK economy, along with the potential for further growth in this area. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/09/online-marketplaces-responsible-for-280-billion-business-turnover-in-uk/)