Analysis: A Snapshot of Demand for Photography Gear

It’s hard to think of too many inventions that have had a greater impact on history than the camera. Between people snapping and posting shots from their phones, to professionals painstakingly setting up the perfect shot, countless photographs are snapped every year.

June 29th marks National Camera Day, a day when Americans are encouraged to celebrate by taking pictures and sharing them with the world, but we thought we’d celebrate by doing what we do best: diving into some data to learn more about online demand for cameras.

When is demand for cameras highest? Which types of cameras are the biggest sellers? Did COVID-19 impact online demand for cameras? Keep reading as we look to answer these questions and more.

When is online demand for cameras typically highest?

To understand online demand for cameras, we started by analyzing when people were searching for the term “camera” on Amazon every day in 2019 and 2020. We then combined total demand for each month of both of those years to see if a seasonal pattern emerged.

Demand for cameras across the past two years was definitely highest during the summer months, when people are more likely to be traveling, heading outdoors, and looking for a nice camera to capture their summer adventures.

November was the second biggest single month, even edging out December, which suggests people are slightly more likely to buy a camera to take pictures during the holidays instead of buying a camera as a last-minute holiday gift.

The sluggish demand during the spring months was surprising, and we immediately wondered if this was the result of COVID-19’s impact in 2020. So of course we had to dig deeper.

How did COVID-19 impact online demand for cameras?

Next we took a much closer look at 2020, examining when people were searching for the term “camera” for each week of the year.

Here we see clear evidence that COVID-19 had a significant impact on online demand for cameras.

Demand began to dip as early as late February, bottoming out during the week of March 15th as Americans began sheltering in place and practicing social distancing.

Demand began to recover in the springtime, but remained low even throughout the summer, only exceeding January’s levels during the height of the holiday shopping season. This suggests that COVID-19 depressed online demand for cameras throughout the year, as people were far less likely to be out traveling, adventuring, or getting together for big events and gatherings.

We can see an even clearer picture of this long-term impact when we compare monthly demand from January 2019 through April 2021:

In 2019, demand climbed steadily from March through June, then skyrocketing in July. This chart shows just how devastating last year’s slow summer was on online demand for cameras.

The good news is that it appears this year we may be on track for a return to more normal trends. Demand in 2021 has been at or above 2019’s levels for every month so far. It will be interesting to see if we see any evidence of pent-up demand as we proceed into summer and Americans start to head back out on summer adventures this year.

Which types and brands of cameras are the most popular?

The most popular camera in the world right now is easily the smartphone, but that doesn’t mean that all other cameras have become obsolete. Quite the contrary. From photo sharing apps to video and streaming platforms, quality photography equipment is still extremely popular.

So we next wanted to dive even deeper into our data by examining online demand for different types of cameras and some of the most popular camera brands.

First, let’s take a quick look at three of the major types of cameras: digital, film, and instant, starting with total combined demand from January 2019 through April this year.

As you might expect, digital cameras reign supreme, but film and instant cameras still maintain relatively strong niche demand.

Now let’s take a look at the major camera brands.

Canon was easily the most popular brand in our analysis, but at a surprisingly strong second place was Polaroid, which saw only 20% less demand than Canon.

From there we have a somewhat steeper drop to third place Sony and fourth place Nikon, who are the other two major players along with Canon in the higher-end digital camera space.

COVID-19 impacted some types and brands of cameras differently than others

Lastly, we wanted to take a closer look at these different brands and types of cameras to see if seasonal trends differed, and how COVID-19 may have impacted those individual trends.

To do this, we examined some of the major brands individually, comparing demand for each month from January 2019 through April of this year.

Let’s start with Canon, the most popular of the brands in our analysis:

In 2019, a “typical” year, demand for Canon cameras was highest during the summer and the holiday shopping seasons. As you can see, COVID-19 had a clear impact on demand in March of last year, although it appears demand for Canon cameras recovered to above-normal figures in May.

That recovery appears to have been short-lived, with Canon experiencing diminished demand through the summer. There was an unusual spike in October, but it appears to have been isolated, as demand fell again over the holidays and has been below 2019’s figures for each month so far this year.

Next up, Polaroid:

Polaroid cameras rely heavily on holiday sales, as demand in November and December doubles the monthly average during the rest of the year.

Demand was down throughout the year in 2020, starting with a modest dip in March that continued with demand staying below 2019’s figures through the rest of the year.

Things appear to be back to normal for Polaroid, though, as monthly demand in 2021 has been nearly identical to 2019.

Let’s now take a quick look at our third most popular camera brand.

Sony’s compact mirrorless cameras make them a popular mid-range travel camera, which is evidenced by its peaking demand in the summertime during a “normal” year. As you might expect, then, COVID appears to have had a major impact on demand for Sony cameras last year.

Once again, demand dipped in March and stayed below 2019’s figures for the rest of the year. 2021 has seen demand rebound slightly above last year’s, but fail to recover to 2019 so far. We’ll have to wait and see if this summer brings better news for Sony cameras.

Lastly, we wanted to highlight one type of camera that has bucked all the trends so far. Film cameras, once thought to be going the way of the dinosaur, appear to be only growing in popularity.

Not only did demand for film cameras appear to be unaffected by COVID-19, it actually increased from 2019 to 2020 in every single month of the year.

That trend only seems to be getting stronger in 2021. Demand for film cameras in April 2021 was 61% higher than in April 2020 and 90% higher than in April 2019. If 2021 follows typical seasonal trends, we should expect to see demand for film cameras only continue to climb.

While certainly still a niche product, there’s clear evidence that it’s a growing one.

A lesson for brands

Our data shows that COVID-19 had a definite impact on online demand for all types of cameras. It also showed us that the biggest time for online demand for cameras this year is still ahead of us, and we could very well see a significant rebound this summer and holiday season.

Understanding the factors that influence consumer behavior can help brands better understand how to forecast demand for their products on online marketplaces, and even inform product design and marketing strategy.

To stay up to date on consumer behavior and ecommerce news, info, and trend analyses, be sure to subscribe to Pattern Insights on the right.

And, if you’d like to learn more about how you can best leverage our data to help your brand win online, holiday or not, schedule a demo today.

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Sept 6, 2022

Global Ecommerce Weekly News: 6th September 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon announces new inventory and distribution service, AWD Amazon has launched Amazon Warehousing and Distribution (AWD), providing inventory and distribution services to its sellers as a means of addressing current supply chain issues. AWD is now available for sellers using Fulfilment by Amazon (FBA), i.e. outsourcing their fulfilment to the platform. Amazon has plans to expand the service outside the platform in 2023. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/02/amazon-introduces-new-service-to-help-solve-supply-chain-challenges/) Amazon Web Services (AWS) launches in the UAE AWS, Amazon’s cloud-computing platform offering, has launched its second region in the Middle East and now provides its services in the UAE. The move will now allow anyone in the UAE who utilises cloud technologies to harness AWS’s advanced platforms and APIs. An estimated $11 billion USD is expected to be added to the UAE’s GDP thanks to the implementation, with an average of 6,000 external vendor jobs to be created annually. AWS is now available in 87 zones across 27 regions, with sights set on expanding further across Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/30/amazon-web-services-launches-region-in-uae/) --- Other Marketplace News --- Lazada to launch in Europe Alibaba-owned ecommerce platform Lazada is set to launch in Europe, marking a refreshed internationalisation push from the company. The move follows toughening economic conditions and performance in Southeast Asia, advancing the need to tap overseas markets. In Europe, Lazada will face tough competition from giants like Amazon and Zalando. Lazada’s exact entry strategy is to be confirmed and will be reliant on macroeconomic and market conditions, according to Lazada CEO James Dong. [Read more on DigitalCommerce360](https://www.digitalcommerce360.com/2022/09/01/alibabas-lazada-to-take-on-amazon-zalando-in-europe-push/) Chinese ecommerce giant Pinduoduo to launch cross-border platform in the United States Pinduoduo, a Chinese ecommerce giant rivalling Alibaba and JD, has announced it will be launching a new cross-border ecommerce platform. The marketplace is set to launch in the United States next month, as part of the company’s larger push into new markets. Pinduoduo found success in China thanks to its rock-bottom price offerings and harnessing of social commerce marketing, emulating strategies similar to fast-fashion giant Shein. [Read more on Yahoo Finance](https://uk.finance.yahoo.com/news/pinduoduo-launch-international-e-commerce-034129263.html) Alibaba launches its biggest B2B sales event, ‘Super September’ China ecommerce giant, Alibaba, has now launched its month-long B2B sales event ‘Super September’. The event provides 40 million buyers and 200,000 suppliers with the ability to connect on the platform, showcasing a ‘virtually unlimited’ number of products. The event hopes to foster new cross-border business relationships to tackle supply chain challenges currently faced by businesses. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/alibaba-launches-super-september-b2b-sales-event/) --- Other Ecommerce News --- Klarna’s losses quadruple in first half of 2022 BNPL provider, Klarna, has reported losses of $581 million USD for the first half of 2022. This figure is almost four times larger than a year earlier, where $129 million USD in losses were reported. The company attributes the losses to employee costs, technology investments, and rising credit losses. Klarna’s figure reporting comes amidst worsening economic conditions, fresh legal and regulatory scrutiny, and pressure from Big Tech competitors. [Read more on The Financial Times](https://www.ft.com/content/483451db-9221-4ca4-83a6-b4ddc6bfcfbb) [Read more on the Guardian](https://www.theguardian.com/business/2022/aug/31/klarna-losses-more-than-triple-as-consumer-spending-slows) One fifth of Snap employees to be laid off amidst poor financial performance Social media platform Snap (‘Snapchat’) has announced it will be laying off 20% of its employees and closing out a number of projects following a year of poor financial results.The move will see 1,200 employees globally lose their jobs, saving the company an estimated $500 million USD in costs. Snap is currently valued at $20 billion, an 84% decrease from its valuation of $130 billion last year. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/09/01/snap-to-lay-off-20-of-its-workforce-and-wind-down-a-number-of-projects/)
Aug 30, 2022

Global Ecommerce Weekly News: 30th August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon set to shut down Amazon Care Amazon is closing its telehealth service, Amazon Care, which launched in 2019 as a trial program for its headquartered employees. Later the service was rolled out nationwide for employees and other companies. The ecommerce giant has now made the decision to move away from the healthcare space, believing it was not the right long-term solution for its enterprise customers. [Read more on CNBC](https://www.cnbc.com/2022/08/24/amazon-is-shutting-down-amazon-care-telehealth-service.html) Peloton closes new deal to sell on Amazon Following a recent deal, Amazon customers will soon be able to buy Peloton fitness equipment on the marketplace, marking Peleton’s first move outside a direct-to-consumer model. According to Peloton’s CCO, there are already around half a million searches on Amazon for Peloton products every month, despite having no presence on the marketplace. Some key products include the original Peloton Bike, retailing for $1,445 and Peloton Guide for $295. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/24/peloton-strikes-deal-to-sell-fitness-equipment-on-amazon/) --- Other Marketplace News --- 60% of Malaysians are buying from local sellers on Shopee A recent survey of nearly 3,500 respondents found that nearly half of the shoppers prefer to purchase from local sellers due to shorter delivery times. Other shoppers decide to shop locally due to the quality of the products made in Malaysia and an interest in keeping the economy running. As a result, smaller local merchants have been able to grow their businesses, and shoppers benefit from shorter delivery times, products of high quality and supporting local businesses. [Read more on The Malaysian Reserve](https://themalaysianreserve.com/2022/08/25/around-60-malaysians-are-buying-from-local-sellers-on-shopee/) Flipkart’s social commerce platform Shopsy crosses 100 million users Flipkart launched a social commerce arm, Shopsy, in July of last year, which has now surpassed 100 million users, ahead of its target timeline being the end of 2022. This acquisition of new users has made Shopsy one of the largest platforms of its kind in the country, and is expected to onboard a further 100 million by the end of 2023. The platform is centred around boosting local entrepreneurship and powering ecommerce for consumers across tier 2+ regions where users face challenges around trust and navigation when shopping online. [Read more on Business Standard](https://www.business-standard.com/article/companies/flipkart-s-social-commerce-platform-shopsy-hits-100-million-users-1220828006851.html) Meta joins Amazon and Walmart in bid for Indian ecommerce market Amazon mentioned earlier in the year that it would be building a logistics division in-house through its purchase of a 51% stake in Ecom Express, an end-to-end logistics firm, to make ecommerce deliveries more efficient in the country. Walmart operates Flipkart in India and is set to continue its investment in the marketplace. In an effort to compete in the Indian ecommerce market, Meta has partnered with Indian ecommerce company, JioMart, to offer customers a grocery shopping platform within its WhatsApp chat feature. [Read more on Pymnts](https://www.pymnts.com/news/retail/2022/meta-joins-amazon-walmart-indian-ecommerce-market/) --- Other Ecommerce News --- Ecommerce in Spain worth €57.7 billion in 2021 Spanish ecommerce saw 11.7% growth compared to last year, largely attributed to cross-border sales. In the final quarter of 2021, ecommerce sales in Spain were at €16.9 billion euros, at least 60% of which came from cross-border sales. Transactions from foreign locations to Spain generated a turnover of €1.56 billion in Q4, a growth of 27.7% compared to Q4 a year before. [Read more on Ecommerce News](https://ecommercenews.eu/ecommerce-in-spain-was-worth-e57-7-billion-in-2021/)
Aug 23, 2022

Global Ecommerce Weekly News: 23rd August 2022

Get up to date with this week's ecommerce headlines from around the globe. --- Amazon News --- Amazon to add mental health support to primary-care service Amazon is set to move into mental health therapy with its primary-care division, following its recent acquisition deal of One Medical. The plan is to partner with virtual behavioural therapy service, Ginger, to offer its Amazon Care users with on-demand access to mental health services, licensed therapists and psychiatrists. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/11/amazon-plans-to-add-mental-health-support-to-primary-care-service/) GMB union calls for £15 an hour minimum pay at UK Amazon warehouses Amazon recently offered its warehouse workers a 3% pay rise, which in comparison to the June inflation rate of 9.4% left employees disappointed. Following this, hundreds of Amazon warehouse workers stopped work last week, protesting against the minimal pay increase, seeking a minimum of £15 an hour. Recent protests consisting of employee walkouts and sit-ins aim to get a better offer out of Amazon. [Read more on The Guardian](https://www.theguardian.com/technology/2022/aug/09/gmb-calls-for-15-an-hour-minimum-pay-at-amazon-warehouses-in-uk) Amazon third-party sellers have received their first-ever holiday fee hike Amazon’s third-party marketplaces account for close to half of the company’s online sales. The company introduced a 5% fuel and inflation charge to its third-party sellers earlier this year, and has now implemented another inflation increase charge. Commencing 14 October, any seller who uses Amazon’s fulfilment service is subject to the price hike, which is set to be an additional 35 cents per item for products sold in the US and Canada. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/17/amazon-third-party-sellers-have-received-their-first-ever-holiday-fee-hike/) Amazon puts a pause on UK grocery shop roll-out as the cost of living increases Amazon has slowed down on its UK roll-out of till-free Amazon Fresh grocery stores following disappointing sales and the rise in cost of living. Allegedly, the company is no longer looking for potential sites to expand and if more stores are opened, they will likely no longer use a till-free system, as consumers become more cautious about spending. [Read more on The Telegraph](https://www.telegraph.co.uk/business/2022/08/21/amazon-pauses-uk-grocery-shop-roll-out-following-disappointing/) --- Other Marketplace News --- Shopee overtakes Alibaba across international markets Shopee has surpassed Alibaba and taken the top spot for sales outside of China. Singapore-based marketplace saw a year-on-year increase of 51.4% at the end of Q2 of this year, while Alibaba saw a 3% drop during the same time period. This can be seen as a promising development for start-ups and their ability to compete with some of the largest ecommerce giants in the market. [Read more on Exchange Wire](https://www.exchangewire.com/blog/2022/08/18/shopee-surpasses-alibaba-in-international-sales-amazon-searches-for-entertainment-exec/) H&M reopens its official store to Alibaba’s Tmall ecommerce platform It has been nearly 18 months since Alibaba removed H&M from its Tmall platform, following H&M’s criticism of human rights abuses in Xinjiang. It is estimated that over a million people, predominantly minorities in the area, have been unlawfully detained in camps across the city. Brands including Nike, Adidas, Burberry and Converse were swept up in the controversy, however H&M was one of the first to be targeted for speaking out about the issue. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/16/hm-returns-to-alibabas-tmall-platform-16-months-after-xinjiang-controversy/) Klarna launches new feature allowing UK consumers to view full online order history Buy-now-pay-later company, Klarna, has launched a new feature on its shopping app, which allows UK consumers to view their full online order history, regardless of whether they purchased the product using Klarna. The feature also shows delivery tracking and aids consumers in managing their online purchases more conveniently. [Read more on The Industry](https://www.theindustry.fashion/klarna-launches-new-feature-allowing-uk-consumers-to-view-full-online-order-history/) --- Other Ecommerce News --- Online marketplaces responsible for £280 billion business turnover in the UK Nearly 900,000 UK businesses are currently selling on online marketplaces, generating an estimated £282 billion worth of sales each year. This figure represents 6% of the UK’s annual business turnover, highlighting the notable contribution that marketplaces make to the UK economy, along with the potential for further growth in this area. [Read more on Charged Retail](https://www.chargedretail.co.uk/2022/08/09/online-marketplaces-responsible-for-280-billion-business-turnover-in-uk/)